AMADC

400 North Washington Street, Alexandria, VA, 22314

	2011 Marketing Hall of Fame Award Winner We are pleased to announce that AMADC's 2011 Hall of Fame winner is Seth Goldman

	AMADC's Brand Evolution-Where Marketing Power Plays AMADC's new brand strategy

	AMADC-3rd Largest Chapter of AMA Membership has grown exponentially over the last year

	Celebrating 20 years of AMADC Membership! Congratulations to the following legacy members

	2011 New Group Members Welcome to our newest group members

	Thank You Volunteers THANK YOU to all active AMADC volunteers

	2010-2011 Spotlight Marketers Marketers recognized for their outstanding efforts

	AMADC Past Presidents Recognizing Past Chapter Presidents

	Chapter Philanthropy A review of this year's new Philanthropy initiative

	Sponsors and Industry Partners Recognizing Chapter sponsors

	About AMADC The vision and core values of the Chapter

Power on the Potomac Sponsors

Presenting Sponsor

Additional Sponsors

Sponsors

DC Marketer-Special Edition

In this Special Edition of the DC Marketer, AMADC celebrates members, volunteers, speakers, sponsors and all those who contribute to AMADC and the marketing community. Thank you for your continued support of AMADC, its mission and its programs. Enjoy this year in review.

2011 Marketing Hall of Fame Award Winner
Each year, AMADC presents the Hall of Fame Award to a leader who inspires others in the local marketing community, and has made distinguished and consistent contributions to the marketing profession. Past Marketing Hall of Fame Award recipients have included Mark Bisnow (Bisnow), Ted Ward (Chief Marketing Officer of GEICO), Catherine Meloy (CEO of Goodwill of Greater Washington), Bruce Himelstein (Ritz Carlton), JW Marriott (Marriott International),Ted Leonsis (AOL), Ronald Goldstein, PhD (Georgetown University) and William Novelli (AARP). We are pleased to announce that AMADC's 2011 Hall of Fame winner is Seth Goldman, President and TeaEO of Honest Tea. Seth Goldman is President and TeaEO of Honest Tea, the company he co-founded out of his home in 1998 with Professor Barry Nalebuff of the Yale School of Management.

Seth Goldman
President and TeaEO, Honest Tea

AMADC's Brand Evolution-Where Marketing Power Plays
Two years ago, AMADC embarked on a marketing and brand audit that resulted in a plan to refresh and revitalize the AMADC brand to align with the changes to membership, benefits and the marketing profession. Last May, AMADC launched its new website and over the course of this last year, AMADC leadership has rolled out the remaining brand elements. Starting with introduction of our new logo last fall, members and the marketing community will notice changes as we introduce the remaining components of our new brand strategy including our communications, membership materials, event displays, signage and chapter collateral. Where Marketing Power Plays communicates the organization's mission and vision to be recognized as the leading marketing organization driving innovation, professional development and career advancement, and to passionately support marketing professionals as the live up to their highest potential. AMADC's crisp brand images and progressive designs infuse energy and excitement into all that we do for our members and the marketing community. Just check out this newsletter for the latest example.

AMADC-3rd Largest Chapter of AMA

AMADC recently surpassed the New York Chapter of AMADC, regaining the spot of third largest chapter. We couldn’t be more pleased to see our membership grow by leaps and bounds over the last 24 months. Members are critical to AMADC and its success. We welcome each of the new members that joined this year and are pleased to report double-digit membership growth and steady retention rates that are among the highest of all chapters. AMADC had the most new members join of any of the 78 AMA chapters last fall and are again leading the pack during the current membership drive. Visit www.amadc.org/membership for information on how to become a member and access to exclusive, members-only benefits.

Celebrating 20 years of AMADC Membership

Congratulations to the following legacy members who are setting new records with membership of more the 20 consecutive years! We are proud of you and proud to serve you! Ms. Lauren E Haywood Mr. Dan F Noyes Ms. Deborah I Clark Ms. Beverly D Sobel-Redler Mr. John Heenan Mr. Jon-Patrick M Ewing Mr. Kevin E Roland Mr. Irwin L Gold Ms. Susan C Wilkinson Mr. Allan H Fisher Dr. Earnestine C Hargrove Ms. Carole A Szpak Ms. Megan E Jones Mr. Robert L Wood Jr Ms. Marjette M Stark Ms. Lisa Saisselin-McDonald Dr. Ning Li Mr. Jeffrey C Adler PRC Mr. John H King .

2011 New Group Members

This year AMA International Headquarters introduced the AMA Group Membership program, available to professional marketers and academics in the same organization or parent company regardless of geographic location. Group is defined as four or more people receiving a paycheck from the same employer. Welcome to our newest group members. Corporate Executive Board Verizon Wireless Ingenix FineLine Solutions Affinity Center International LLC National Association of Corporate Directors

Thank You Volunteers

I can’t say it enough! THANK YOU to all active AMADC volunteers! Only with your expertise, dedication and support can AMADC be the leading network of marketing professionals driving innovation, professional development and career advancement throughout the Washington, DC metropolitan region. A special thanks to the following volunteer chairs who served for the last three years: Jeffrey Adler, Market Research SIG Chair Mike Tringale, Non-Profit SIG Chair Melissa Swanson, Market Research and Networking Event Chair Wendy Davis, Mentorship Chair Tom Egly, Social Media Committee Chair Nelissa Okamoto, Director of Volunteers

2010-2011 Spotlight Marketers

AMADC is a volunteer driven organization. Without the dedication and support of member volunteers and partners, we could not fulfill our mission and vision each year. This last year, AMADC recognized the outstanding efforts of several contributors who we would like to thank again. Daisy Robles Johnson Washington DC Economic Partnership Stephanie Sikorski Yvette Ziois McKechnie Bryan Crum Nelissa Okamoto TGD Communications Larnish & Associates Wendy Davis

AMADC Past Presidents

AMADC would like to recognize and thank those members who served as President of the DC Chapter of the American Marketing Association. AMADC is run by members who volunteer their time and expertise. Presidents serve three one-year board terms moving from President-Elect to President to Immediate Past President. The President Elect spends one year observing chapter activities and operations. They spend their second one-year term as President. Finally, President’s stay on for an additional year as Immediate Past President, sharing insights and guidance to chapter leaders. Thank you to the following Past Presidents who continue to guide the current Board: 2009-2010 Brendan Hurley 2008-2009 James Jacques 2007-2008 Jennifer Gennaro-Oxley 2006-2007 Pat Lovenhart

Chapter Philanthropy

This year AMADC created a board seat dedicated to fulfilling our philanthropic mission. In partnership with TapRoot, AMADC launched a program to pair marketers with organizations in need of pro bono marketing services. In December, we held a silent auction at the AMADC signature Holiday Giving Party raising almost $1,000 for the chapter’s Marketing scholarship fund to be allocated later this year as part of the chapter’s 80th anniversary celebration. In addition, thanks to the generosity of attendees, AMADC donated books and toys in support of two exceptional non-profits, Turning the Page and Safe Shores. These two respected and deserving organizations have been recognized by the Catalogue of Philanthropy as two of the best nonprofits in the DC area for their outstanding work in serving their communities. We will conclude this year’s philanthropy efforts by donating a portion of the proceeds from AMADC’s Power on the Potomac Networking event to the marketing scholarship fund.

Sponsors and Industry Partners

AMADC is a non-profit organization that relies on membership dues, program fees and sponsorship dollars to support the mission. Without the generosity of our sponsors and partners, we could not deliver the quality programs and members-only benefits that make membership in AMADC so valuable to industry professionals. A special thanks to Global Printing who has been a loyal sponsor for more than five years. In addition, a special thanks to media partners Washington Business Journal and Capital Communicator during the last two years.

About AMADC

MISSION: The DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement. VISION: The AMADC passionately supports marketing professionals to live up to their highest visions of career success through inspiring innovation, developing expertise and nurturing collective knowledge and understand. CORE VALUES: Connecting: AMADC believes in bringing individuals together to network and grow, personally and professionally Innovation: AMADC believes in emerging and revolutionary changes in thinking, products and processes Relationship: AMADC believes in connecting individuals to influence, share and engage together Relevancy: AMADC believes in providing pertinent and timely information and events to area marketers Drive: AMADC believes in motivating others to individually and collectively achieve results Education: AMADC believes in teaching and informing to bring out one’s maximum potential Fun: AMADC believes that everyone should find enjoyment, laughter and reward in those things to which much time is invested Excellence: AMADC believes in being the best we can be – exceeding our own expectations Authenticity: AMADC believes in acting truthfully and genuinely with ourselves and with others Accountability: AMADC believes in holding one another responsible for his/her actions .