AMADC where marketing power plays May 2011
AMADC Where Marketing Power Plays
In This Issue

From the Board
AMADC Events
AMA IH Event
Marketer Spotlight
Career Center

AMADC Quick Links
Member Benefits
AMADC Events
Members Only
Our Sponsors


The Liason Hotel

Ready Talk



Global Printing

Washington Business Journal

Capitol Communicator

CMO Council

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Note From the Board

I’m pleased to announce that AMADC’s 2011 Hall of Fame winner is Seth Goldman, President and TeaEO of Honest Tea.

Each year, AMADC presents the Hall of Fame Award to a leader who inspires others in the local marketing community, and has made distinguished and consistent contributions to the marketing profession. Past Hall of Fame Award recipients have included Mark Bisnow (Bisnow), Ted Ward (Chief Marketing Officer of GEICO), Catherine Meloy (CEO of Goodwill of Greater Washington), Bruce Himelstein (Ritz Carlton), JW Marriott (Marriott International),Ted Leonsis (AOL), Ronald Goldstein, PhD (Georgetown University) and William Novelli (AARP).

AMADC will honor Seth Goldman on June 28, 2011 at House of Sweden on the Georgetown Waterfront during AMADC’s Power on the Potomac Networking event. Seth is an inspirational marketer, leader and entrepreneur. His impressive track record includes creating a platform for national expansion for Honest Tea and furthering the company’s mission to become the first organization to move into the world’s largest beverage distribution system. Perhaps Seth Goldman is best known for his impact on corporate social responsibility and sustainability as Huffington Post recently ranked Honest Tea as one of the leading “8 Revolutionary Socially Responsible Companies”. He has changed the face and future of marketing as he challenges each of us to do the right thing for our planet and our future.

We hope you can join us to celebrate another fabulous year for AMADC!

Christie Susko

Christie Susko
Member Since 2003
AMADC Chapter

AMADC Events

Event Marketing for Nonprofits: Making On-Site Strategies Work in an Increasingly Online World
May 19, 2011

Learn how to make your revenue-generating events, expos and seminars work better in an increasingly online world.
Featured Speakers: Sharyn Collinson - Managing Director, Fixation Marketing, Tradeshow and Event Specialists and Jon Gonzalez - Chief Development Officer, Food Allergy and Anaphylaxis Network (FAAN).  

Read more and register at

Doing Good, Well -- Keys to Online Cause Marketing Success
May 24, 2011

Philanthropy/social marketing expert and author to share insights and best practices for effective Online Cause Marketing.
Featured Speaker: Katya Andresen - COO, Network for Good, and author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes.

Read more and register at

How To: Talk to Bloggers
May 26, 2011

If bloggers aren’t part of your marketing efforts, you might as well be designing your brochures on a typewriter. No longer pajama-clad hobbyists, bloggers today are card-carrying members of the media, whom you ignore at your peril (bad press) or worse (no press).

Yet bloggers are neither straight reporters nor pure pundits. They can be your loyal customer or your loudest critic, your champion or your competitor. They speak their own vernacular, observe their own standards, pursue their own goals, and loathe press releases. To reach these influencers, you need to understand their universe.

This presentation will help you to:
  • Learn the lingo
  • Ascertain a blogger’s influence
  • Understand the dos and don'ts of blogger outreach
Featured Speaker: Jonathan Rick - Senior Strategist, Rock Creek Strategic Marketing.

Read more and register at

How To: Use Social, Mobile and Local Marketing to Drive Customers and Profit
June 2, 2011

Learn about Foursquare, Groupon, Facebook, Twitter, Google Places and how businesses are successfully using these tools and others to drive real traffic and real revenue.
Featured Speaker: Maisha Walker - President, Message Medium Inc. Magazine’s Internet Strategist.

Read more and register at

AMADC Networking Series Sponsored by Hudson Restaurant
June 13, 2011

The AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them!

Read more and register at

How To Webinar: Build a Successful Email Marketing Program
June 16, 2011

Email marketing provides the highest ROI of any other marketing channel ($43.62/$1 spent in 2009) according to the DMA. Are you taking advantage of this cost effective, measurable medium?
Featured Speakers: Elena Hekimian - Client Services Manager, Blue Sky Factory and Amy Hollomon - Client Services Manager, Blue Sky Factory.

Read more and register at

AMA International Headquarters Events

AMA Social Media Boot Camp
June 7-8, 2011

The Boot Camp is an introduction to Social Media. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

Read more and register at

Chapter Highlights

The AMADC is proud to deliver integrated, strategic and tactical marketing education on current trends and issues that apply to virtually any business or organization.  Our monthly webinars and programming provide fresh insights, best practices and case studies delivered by recognized marketing leaders from a variety of companies. 

AMADC Satellite Socials: Expanding Professional Networks

Each month AMADC hosts a variety of networking events and satellite socials, from major gala events to more intimate gatherings at local hot spots. In April, NoVA marketing professionals kicked off happy hour at The Palm in Tysons Corner. Located next to the Ritz Carlton, this famous dining landmark proved to be the hot spot for marketers looking to make new contacts, strike new partnerships, and get the scoop on that future job.

Viget Labs Helps Marketers Maximize Google Analytics

Paul Koch, a Marketing Specialist with VigetLabs, delivered a phenomenal seminar on Google Analytics to a packed house on May 5. The lunch-hour event, which drew nearly 60 attendees, was tailored to suit marketing professionals across all industries – from non-profit groups to for-profit organizations to individuals.

Paul's creative genius and keen eye for data analysis gives him an edge in real time market intelligence. He’s detail-oriented and client-focused, which allows him to meet the needs of his clients and share his wealth of knowledge and expertise in Google Analytics with the public and professional sectors.

Read the full article at

Marketers Leading Marketers: An Invaluable Program

AMADC’s Mentorship Committee recently concluded its 2011 program:  Marketers Leading Marketers. The program’s mission is to provide entry-level and mid-level career professionals with an opportunity to gain invaluable career guidance and enhance their networking skills through a one-on-one partnership with a devoted professional, industry networking opportunities, and educational seminars focused on improving career development. Marketers Leading Marketers
The four week program concluded on May 10 and included nearly forty participants. Eighteen protégés were paired with mentors in similar fields of interest within marketing. Mentors selected for the program ranged from Directors to CMOs in research, strategy development, communications, advertising, and media relations from corporate, non-profit, agency, and government environments.

If you are interested in supporting or joining the mentorship program for our next event, please contact AMADC at 703-683-4883 or to learn more.

Read the full article at

If you weren't able to attend all these great networking and programming events, it's not too late to join us next month. Visit, or contact the AMADC at 703-683-4883 or to learn more.


The Spring Membership Drive Lasts until May 31!

If you're lovin’ your membership with AMADC, help spread the word to your friends and colleagues during our Spring Membership Drive! New members who join before May 31 are eligible to receive the following great incentives:
  • Complimentary registration fee (~a $30 value)
  • Choice of ONE of the following offers:
    • $20 Amazon Gift Card OR
    • $200 coupon redeemable at any AMA national conference

More than 30 new members have joined since the drive began– help us keep the momentum going! Are you due to renew soon? Contact Angela Brown at to find out when your membership expires.

New Member Welcome:

AMADC would like to welcome the following new members: Katy Anadale, Kimberly Ash, Kristin Kelly Bukovsky, Giselle Chasseloup, Kathleen Comiskey, Mah-ki Fox, Elizabeth Frank, Gardner Headd, Andrea Koslow, Guido Lara, Bridget Lowell, Meg Mader, Christina McLean, Laura Meck, Jodi Paci, Victoria Palmer, Eleonora Pambrun, Andrew Schacht, Carol Shottes, Demetria Singletary, Jennifer Sirangelo, Trula Tener, Sacha Thompson, Anna Volper, Adeline Walthan and Erin Willcher.

Did you know that your company can save money by having multiple members?

The AMA Group Membership program is available to professional marketers and academics in the same organization or parent company regardless of geographic location.  Group is defined as four or more people receiving a paycheck from the same employer.

A big welcome to Ingenix and Affinity Center International LLC, our newest corporate members!

You already know the benefits associated with AMA membership – why not pass them along to your colleagues? As members of the American Marketing Association, your team will tap into resources that help them address day-to-day challenges and stay at the forefront of marketing thinking and practices.  Contact AMADC’s Membership Committee today to learn more!


Reward Yourself: Volunteer with AMADC

Are you getting the most out of your membership? If not, consider volunteering with one of the largest AMA chapters in the Nation – AMADC. Our Chapter is actively seeking talented leaders to help move us forward by getting involved in areas such as networking, marketing communications, programming, sponsorship, technology and philanthropy. There are tons of ways to dive in.

Immediate Openings:
  • Public relations support
  • Media outreach
  • Speaker liaisons
  • Content writers
  • Greeters at events
  • Membership recruitment and retention
  • Event coordinators
To learn more about opportunities and benefits, visit our Volunteer page or contact AMADC's Volunteer Director, Nelissa Okamato, at

Marketer Spotlight

Wendy Davis AMADC would like to recognize Wendy Davis, Director of Mentorship for this month’s Marketer Spotlight.

Wendy has been working with the mentorship committee for three years and this year took the lead in creating a revised, four week program – Marketers Leading Marketers – that included trusted industry experts and consultants who shared their experience with the group.

In addition, participants worked on developing future career plans with built-in action items for immediate implementation. As Director of Mentorship, Wendy’s dedication and loyalty to the program was invaluable. She helped promote the program while finding the right fit between partnered mentors and protégés. Each week, Wendy assured that all participants maximized their time together while bringing industry experts in to kick off each session. 

One program graduate stated, “I have had such a great experience with the mentor program and I really don't know where anyone can go to get access to that kind of expertise, guidance, and industry relationships in such a format and at such a value; it truly is priceless.”

Through Wendy’s oversight and guidance, this program ranks as one of the most valuable, affordable marketing programs for marketers in the DC area.


Maximize Your Marketing Dollars with an AMADC Sponsorship

Search no further. The AMADC can help connect you to the largest network of experienced marketing professionals in the Washington, D.C./Maryland/Northern Virginia area. Our sponsors benefit from increased opportunities to connect with area business professionals in addition to top-notch exposure to a narrowly targeted market.

Whether your objective is to increase brand awareness, impress and retain existing customers or acquire new opportunities to open doors to your audience, the AMADC has a sponsorship package that will assist you reach your goal. Contact April Simons TODAY to get started.

Career Center

Escaping the Boss From Hell: Three Steps to a Better Career
by Deborah Walker

Nearly everyone has suffered this at least once in his career—the boss who makes each workday a living terror. You can find the Boss From Hell in any industry or occupation. Even the best companies slip up from time to time, allowing bullies to rise through the employment food chain to management.

If a national survey were taken to find out the reasons people change jobs, by far the number one reason for job dissatisfaction would be bad management. As a career coach, surprisingly, I’ve found that increased earning potential usually ranks far below the desire to leave a mean, unreasonable boss. If you wake up each day dreading the next eight to ten hours, your problem might be your supervisor.

Read the full article at

Don't Forget to Check Out "The President's Post"

Immediate AMADC Past President, Brendan Hurley, posts a weekly discussion to the Chapter's LinkedIn group addressing timely, relevant issues facing marketers today.

Check out the AMADC LinkedIn group every Monday afternoon to see Brendan address issues and marketing developments that impact DC area marketers, to offer your thoughts and comments, and to engage with other members of the local marketing community.

AMADC is Your Social Media Hub for Industry News & Trends

Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.

Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.

If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts.

Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.

Join them all so you can be part of Where Marketing Power Plays!

AMADC Twitter Career Mondays
Follow the AMADC on Twitter and see postings every Monday about job opportunities in the D.C. Area.
Employer Looking to Hire? -- Submit your job openings to and we will list opportunities in future newsletters.
Looking for that perfect job?
Visit the Chapter's resources to look for your next career gig.
AMA National Career Management Center
Lists opportunities across the U.S. Click here to search for your perfect job.

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AMADC Where Power Plays

The DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement.

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