AMA Social Media Boot Camp
June 7-8, 2011

The Boot Camp is an introduction to Social Media. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.

Read more and register at
www.amadc.org/boot-camp/2011

Webinar: Cutting-Edge Website Research Techniques
April 20, 2011 at 1pm EST

The Qualtrics Quarterly Webinar is almost here.  In this webinar, expect to learn state-of-the-art research techniques employed by ESPN.com, Xerox and thousands of others!

Ryan Smith, Founder of Qualtrics, will explore cutting-edge website research and discuss simple research vehicles to:

• Collect mobile feedback on PDAs
• Target visitors based upon web history, time spent on site, etc.
• Cut your IT department out of the research process
• Increase response rates through cutting edge question types

This will be held on April 20, 2011 at 1pm EST.  See you all there!

Read more and register at
www2.gotomeeting.com/register/538202755

BlogWell: How Big Brands Use Social Media
May 4, 2011

ConAgra Foods, US Navy, UnitedHealth Group, IRS, Delta Air Lines, National Association of REALTORS, Discovery Communications, and USA TODAY will share case studies in corporate social media at BlogWell DC: How Big Brands Use Social Media. You'll learn how to get started, get past roadblocks, and make your social media program phenomenal - all in one afternoon, for just $250.

Get practical, how-to advice on creating great content, earning management buy-in, training employees, engaging fans, and keeping everything ethical and legal.

Presented by GasPedal and SocialMedia.org.

Apply the code AMADCSENTME to get 20% off your registration.

Read more and register at
www.socialmedia.org/blogwell/dc/

The AMADC is proud to deliver integrated, strategic and tactical marketing education on current trends and issues that apply to virtually any business or organization.  Our monthly webinars and programming provide fresh insights, best practices and case studies delivered by recognized marketing leaders from a variety of companies. 

How to Series – Work a Crowd

On March 10, Ardell Fleeson, Commercial Real Estate Broker for CB Richard Ellis (CBRE), deftly demonstrated the wide acclaim she has received for her networking expertise.  She proved she knows how to work a crowd as she captivated a rapt audience of dozens of marketing professionals from around DC with her keen insight on networking.

Despite a steady rain, spirits were lively and engaged at the office of DC Economic Partnership as Ardell unlocked the secrets of maximizing your networking efforts.

Ardell covered everything from how to master a handshake, negotiating the dynamics of conversation clusters, strategy to meet your target at networking events, how to follow up and throwing out your old elevator speech for today’s fast-moving world.
 
At the end, Ardell left the crowd with a great sense of how to put their best foot forward in speaking for themselves.

Marketing Mix and Mingle

Each month AMADC hosts a variety of networking opportunities around the DC area, from major gala events to more intimate gatherings at local hot spots. In March, marketing professionals flocked to Hudson Restaurant in DuPont Circle, D.C., and Jaleo Tapas Bar in Bethesda, MD., for happy hour cocktails and tasty tid-bits while exchanging business cards and career advice.

Understanding the Mindset of Consumers in the Washington, DC Market

Ever wonder what makes Washington, DC area residents tick? Do they consider themselves to be optimistic? Are they staying up-to-date on the latest news? Are they following the latest fashion trends?

Steve Markenson, President WB&A Market Research, shared insightful findings from the firm’s new psychographic study with local marketers at Johns Hopkins Carey Business School on March 16. The lunch-hour discussion explored the similarities and differences between DC area consumers and Baltimore area consumers in a range of areas, including: ownership and use of technology, work ethic, health, self-image, lifestyle and purchasing habits.

Sold Out Event! How To: Drive Business Through Branding

AMADC professionals gathered to hear about driving business through branding on March 24. Featured speakers were Susan Waldman, Pete Beebe, and Jeff Caporizzo, from ZilYen, a DC based branding and marketing company.

The speakers discussed how to build a brand and in turn build business through four key areas. First establish your brand identity and find the gaps between who you are and who customers think you are. Next, integrate your brand into the planning process, and inspire your audience. Several case studies were presented including non-profit examples. A key takeaway: brands are built on who they are, not what they do. To help identify who you are, explore why the organization was created.

Whether you are new to AMADC or are a seasoned professional there is something for everyone at the How To events. In addition to great speakers and hot topics, the monthly seminars offer networking opportunities at each table. Make sure to mark your calendar for the next How To event.

If you weren't able to attend all these great networking and programming events, it's not too late to join us next month. Visit www.amadc.org, or contact the AMADC at 703-683-4883 or info@amadc.org to learn more.

The Spring Membership Drive is on!!!!

If you're lovin’ your membership with AMADC, help spread the word to your friends and colleagues during our Spring Membership Drive! New members who join before June 16 are eligible to receive the following great incentives:

• Complimentary registration fee (~a $30 value)
• Choice of ONE of the following offers:
• $20 Amazon Gift Card OR
• $200 coupon redeemable at any AMA national conference

Beginning July 1, 2011, professional membership dues will increase from $195 to $210 so help us spread the word so your colleagues and friends can take advantage of this great offer! And, if you're a current member who will be up for renewal soon, be sure to renew before dues increase!

Not sure when your membership expires? Contact Angela Brown at angela.brown@amadc.org

New Member Welcome:

AMADC would like to welcome the following new members: Sandra Whitaker, Yin Yin, Ashley Uhl, Lisa Noble, Danielle Farrah, Shelley Kalfas, Alison Napolitano, David Bascomb, P.K. Ewing, Kathleen Dugan, Angela Walls, Julie LaPorte, Joanna  Rich, Jennifer Petry, Debra Brownell, Nathaniel Keller, Stephen Ferrell, Ronald Worth, Angela Bright, Rebecca Quarles, Nancy Nolting, Brendan Breen, Michelle Serrano, Amy Welsh, Christine Poward, Meaghan Malloy White, Mary Thompson, Lillian Buie, Chris Miranda, Wendy Davis, Yisel Ramos, Denise Miller, and Paul Wardour.

Did you know that your company can save money by having multiple members?

The AMA Group Membership program is available to professional marketers and academics in the same organization or parent company regardless of geographic location.  Group is defined as four or more people receiving a paycheck from the same employer.

You already know the benefits associated with AMA membership – why not pass them along to your colleagues? As members of the American Marketing Association, your team will tap into resources that help them address day-to-day challenges and stay at the forefront of marketing thinking and practices.  Contact AMADC’s Membership Committee today to learn more!

Take Your Membership to the Next Level: Volunteer

Are you getting the most out of your membership? If not, consider volunteering with one of the largest AMA chapters in the Nation – AMADC. Our Chapter is actively seeking talented leaders to help move us forward by getting involved in areas such as networking, marketing communications, programming, sponsorship, technology and philanthropy. There are tons of ways to dive in.

Immediate Openings:

• Public relations support
• Media outreach
• Speaker liaisons
• Content writers
• Greeters at events
• Membership recruitment and retention
• Event coordinators

To learn more about opportunities and benefits, visit our Volunteer page or contact AMADC's Volunteer Director, Nelissa Okamato, at Nelissa.Okamoto@amadc.org.

AMADC would like to recognize Brent Hayhurst, Director of Fulfillment–Sponsorship for this month’s Marketer Spotlight. Brent is a proactive marketing professional with all the right stuff! His contract preparation and program enhancement skills are critical to the sponsorship team. He played a key role in the development of the Chapter’s sponsorship program and is an amazing asset to AMADC. The Chapter Development team is proud to have Brent as a volunteer member of our team.

TGD Communications Names Neha Gupta Goyal New Web Programmer and Designer TGD Communications of Alexandria has named Neha Gupta Goyal Web Programmer and Designer and is responsible for programming Web and Multimedia projects. Neha joins TGD from Chicago. Her past experience includes Web and Application Development and Software Engineer for The Tribune Company and Encyclopedia Britannia. In DC, she worked for Siteworx, Skycreek Inc. Neha received her Master of Science in Information Technology from Rochester Institute of Technology. Team Larnish Participates in the United Way Team Relay Vienna-based marketing agency Larnish& Associates participated in the United Way Team Relay as part of the National Marathon on March 26 and finished in eighth place out of 274 teams. The team consisted of Jonathan Larsen and Nat Keller of Larnish and Mike Wade, marketing communications manager at Billy Casper Golf. The 13.1-mile relay followed the same route as the Half Marathon winding by the Capitol, down Constitution Avenue and throughout the District.   “We are delighted to support such a good cause and look forward to making this event an annual tradition for us,” says Larsen. The agency recently promoted Caroline Rosenthal to Art Director. Previously Senior Designer, she will continue to lead the creative efforts for Billy Casper Golf, helping this major account reach it's strategic goals through results-driven creative marketing. Pictured (l to r) is Larnish& Associates managing partner Jonathan Larsen; Billy Casper golf marketing communications manager Mike Wade; and Larnish& Associates business development manager Nat Keller.

AMADC Sponsorship: Boost Your Company’s Image

Search no further. As the leading network of marketing professionals in the Mid-Atlantic, the AMADC can help connect you to area business professionals in your target audiences. Our sponsors benefit from top-notch exposure and the increased opportunity to communicate to AMADC members, prospect member database and industry partners and alliances. Whether your objective is to increase brand awareness, impress and retain existing customers or acquire new opportunities to open doors to your audience, the AMADC has a sponsorship package that will assist you reach your goal. Don’t wait – Contact April Simons TODAY to get started.

Move Up In Your Career With a Resume That Says “Can Do!”

Do your career ambitions include a promotion to greater responsibilities? Are your efforts to move into management getting you nowhere in the job market? You are not alone. One of the most common career challenges is moving up the corporate ladder.

As a career coach, one of the most frequently asked questions I get is, “how can I make my resume convince employers I can do the job when I don't have management experience?” Let me share with you three tips for transforming your resume into a tool to help you move up in your career.

Read the full article at www.amadc.org/news

Don't Forget to Check Out "The President's Post"
www.amadc.org/blog/president

Immediate AMADC Past President, Brendan Hurley, posts a weekly discussion to the Chapter's LinkedIn group addressing timely, relevant issues facing marketers today.

Check out the AMADC LinkedIn group every Monday afternoon to see Brendan address issues and marketing developments that impact DC area marketers, to offer your thoughts and comments, and to engage with other members of the local marketing community.

AMADC is Your Social Media Hub for Industry News & Trends

Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.

Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.

If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts.

Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.

Join them all so you can be part of Where Marketing Power Plays!

AMADC Twitter Career Mondays Follow the AMADC on Twitter and see postings every Monday about job opportunities in the D.C. Area.	Employer Looking to Hire? -- Submit your job openings to info@amadc.org and we will list opportunities in future newsletters.
Looking for that perfect job? Visit the Chapter's resources to look for your next career gig.	AMA National Career Management Center Lists opportunities across the U.S. Click here to search for your perfect job.

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