 |
|
| AMADC where marketing power plays | March 2011 |
| In This Issue |
|
From
the Board |
| AMADC Quick Links |
| Programs Member Benefits AMADC Events Members Only |
| Our Sponsors |
|
Sponsors
|
| |
| Note From the Board |
|
A
groundhog, cherry blossoms, more daylight and AMADC’s mentorship
program can only mean one thing – Spring is here! Each spring, AMADC
brings the best and brightest marketers together for a four-week
program that partners mentors and protégé’s in an interactive, fun
format that is rewarding to all participants. This year’s program, Marketers Leading Marketers,
provides entry–level and mid-level career professionals with an
opportunity to gain invaluable career guidance and enhance their
networking skills through interactions with seasoned marketers giving
back to the profession. Guest speakers round out the great program
content we’ve lined up for 2011. Whether you’re a mentor or protégé, this legacy program promises to deliver a rewarding experience of a lifetime. Graduates have gone on to receive job promotions, raises and leadership positions. Now is the time to join AMADC’s favorite program. If you previously participated, join us for an alumni reunion during the last session that celebrates the success of fabulous marketers. |
Christie Susko |
| AMADC Events |
How To: Drive Business Through Branding
March 24, 2011
The most successful organizations in the world today look beyond what they do, beyond their products, and beyond their services to discover the one unifying reality that bonds their pieces together. This powerful bonding agent that fuses the parts into a greater whole is simply – Who You Are. Knowing your purpose, personality and values – and infusing them into your communications, strategic planning and operational decision making is what is setting the best apart from the rest.Read more and register at
www.amadc.org/2011/03/HowTo
AMADC Satellite Social at Jaleo Tapas Bar in Bethesda, MD
March 30, 2011
Join us Wednesday, March 30 at Jaleo Tapas Bar in Bethesda for an evening of networking, tapas and drinks! Make new contacts, strike new partnerships, catch up with fellow members, or maybe even get the inside scoop on your future job. Bring your business cards; you’re going to need them. Drink specials for purchase and light fare of tapas will be offered.Read more and register at
www.amadc.org/2011/03/SatelliteSocial
Government SIG – Navigating Government’s Impact on the Business of Marketing
March 31, 2011
There is an increasing need in Washington, DC and across corporate America for timely, relevant, in-depth information about the impact of government and legislation on marketing. The decision‐makers in Washington, from Capitol Hill to K Street, and leaders of corporate America outside the Beltway have instantaneous access to data and information to better understand one another and how to bridge the gap. Join AMADC’s Government SIG members for an in-depth discussion on how to access and leverage key information to make critical marketing decisions, before your competitors.Read more and register at
www.amadc.org/2011/03/SIG
Take Charge! Get Organized for More Effective Market Research Presentations
April 14, 2011
Techniques for crafting concise, concrete, well-organized marketing research presentations, resulting in improved listener comprehension and actionable takeaways.Read more and register at
www.amadc.org/2011/04/SIG
AMADC's 2011 Mentor Program Has Officially Arrived!
April 19, 2011 - May 10, 2011 (Tuesday Evenings)Mentoring is a powerful device that helps rising marketers develop new insights into the profession.
Marketers Leading Marketers is a one-month program designed to provide entry-level and mid-level career professionals with an opportunity to gain invaluable career guidance and enhance their networking skills.
As a mentor, you’ll be matched with a protégé who shares your
career
interests. Throughout the program, you and your protégé will work
together to help him or her achieve specific career objectives.
Mentoring provides significant benefits. As a mentor, you will be:
- Making a difference in someone else's life:
- Learning about yourself
- Giving back and contributing to a future marketers career
- Self-fulfilled and rewarded
- Having fun and fostering creativity
www.amadc.org/2011/04/mentor
Inspire. Encourage. Give. Mentoring Connects All.
| AMA International Headquarters Events |
AMA Social Media Boot Camp
June 7-8, 2011
The Boot Camp is an introduction to Social Media. You’ll learn practical tools, techniques and ideas that you can use today to create and deploy your social media strategy.Read more and register at
www.amadc.org/boot-camp/2011
| Chapter Highlights |
The AMADC is proud to deliver integrated, strategic and
tactical marketing education on current trends and issues that apply to
virtually any business or organization. Our monthly
webinars and programming
provide fresh insights, best practices and case studies delivered by
recognized marketing leaders from a variety of companies.
Marketers Mingle in Style
Northern Virginia’s marketing community mingled in style during the monthly Satellite Social on February 22 at Mon Ami Gabi French Bistro at the Reston Town Center. New to the scene? Every month AMADC offers members and non-members the opportunity to network at some of the trendiest spots in the DC Metro area while enjoying free appetizers and happy-hour drink specials. Whether you are looking to get involved with AMADC, build business alliances or find your next great employee, this is one event you can't afford to leave off your calendar.The L-Word… Luxury!
With dozens of red roses, picked over Hallmark sections, and heart-shaped boxes encompassing our thoughts this past month, you probably assumed that the “L-word” was referring to LOVE, but on February 23 it referred to LUXURY.Surrounded by the ultra chic décor of the DC Design Center, the diverse panel of experts, moderated by seasoned fashion model Bianca Chardei, discussed the relevance of luxury in our society and how to maintain brand integrity and customer retention. As marketers, we have all felt the tightening of budgets and the struggle to increase ROI, but how does one successfully market high-priced goods and services especially during difficult economic times?
Read more at www.amadc.org/news
Event Marketers Gather to Share Best Practices on How To Draw a Crowd to Your Trade Show Event
| Trade show marketers gathered two blocks from
the White House on Thursday, February 24, at the DC Economic
Partnership HQ, to hear a panel of experts spill the beans on the
secrets behind running effective trade shows. |
 |
|
Panelists included Jamie Cohen, CAS, Outside Sales Director – Sonic Promos – whose clients have included The Washington Nationals, KaBoom!, and The Washington Business Journal – and Jennifer Severin, VP of Business and Product Development for an ERP Technology firm called Fiat Lux Solutions. Moderated by Shannon Derrick, Global Sales Director – Wyndham Hotel Group, attendees were able to pose extremely relevant questions to the panel and share key success stories in an informal setting. Specific take-aways included, learning about important tools necessary to develop a successful trade show blueprint, successful tactics to drive traffic to the event, techniques to accommodate a diverse audience, and metrics used to gauge overall success. The AMADC How-To Series is a brown-bag lunch event that happens on the second and fourth Thursday of each month. Check out our upcoming topics for March How-To’s at AMADC.org for more information. Hope to see you there! |
|
|
If you weren't able to attend all these great networking and programming events, it's not too late to join us next month. Visit www.amadc.org, or contact the AMADC at 703-683-4883 or info@amadc.org to learn more. |
|
| Membership |
Are you a new member? Do you have questions about your new membership?
Check out the revamped "Membership" section of the website! We've made major additions to this section of the site, adding resources for new, prospective and existing members, including a downloadable volunteer form, new member kit and FAQ section. Check it out on the AMADC website today!
New Member Welcome:
AMADC would like to welcome the following new members: Jessica
Ashley, Nadia Bashir, Daniel J. Baum, Onike C. Decker, Rebecca
Geraghty, Pedro O. Gonzalez, Kirk R. Gray, C.T. Hemingway-Turner,
Tiffany K. Hughes, Bennie Johnson, Nekole Johnson, Rick A. Johnson,
Genean Jones, Jay A. McCaffrey, Stuart McKeel, Louis Olave, Nichole R.
Paro, Fabian Plath, Caroline Schor-MacDicken and Judit Slezak.
Did you know that your company can save money by having multiple members?
The AMA Group Membership program is available to professional marketers and academics in the same organization or parent company regardless of geographic location. Group is defined as four or more people receiving a paycheck from the same employer.Welcome Verizon! AMADC's newest group member.
You already know the benefits associated with AMA membership – why not pass them along to your colleagues? As members of the American Marketing Association, your team will tap into resources that help them address day-to-day challenges and stay at the forefront of marketing thinking and practices. Contact AMADC’s Membership Committee today to learn more!
Marketer Spotlight:
Have you received a promotion or secured a new client? Have you been quoted in an industry publication or had an article published? If you have some big news you want to share, email angela.brown@amadc.org and your news could be featured in the next newsletter, on the amadc.org website, and through our social media channels.
Membership Renewal:
Is your AMA membership up for renewal? Need to locate your membership expiration information? Visit the AMA’s website to ensure you don’t miss a beat.
| Volunteers |
AMADC Launches Volunteer Training Program
After nearly two years of planning and development, AMADC is excited to debut its new Volunteer Training Program. Training will take place later this month and will consist of a webinar along with valuable take-home materials. To name just a few highlights, the training will include mission, vision, goals and core values, role descriptions, organizational structure, social media handles, program planning and execution, budget, and volunteer appreciation.
A big round of applause to April Simons, who gave us the foundation to make this possible and Stephen Troncoso who built it out to include relevant subject areas. Finally, Nelissa Okamoto and Angela Brown for helping us to take this program live!
It is no secret that volunteer participation drives our organization and allows us to operate, grow and succeed. We appreciate your commitment at a level that makes sense for your current situation.
Make new connections, discover new career opportunities, learn new marketing concepts and more by volunteering with the Washington, DC Chapter of the American Marketing Association (AMADC)! Visit www.amadc.org/membership/volunteer to join.
Take Your Membership to the Next Level: Volunteer
Are you getting the most out of your membership? If not, consider volunteering with one of the largest AMA chapters in the Nation – AMADC. Our Chapter is actively seeking talented leaders to help move us forward by getting involved in areas such as networking, marketing communications, programming, sponsorship, technology and philanthropy. There are tons of ways to dive in.
Immediate Openings:
- Public relations support
- Media outreach
- Speaker liaisons
- Content writers
- Greeters at events
- Membership recruitment and retention
- Event coordinators
| Marketer Spotlight |
 |
AMADC would like to recognize
Nelissa Okamoto, Volunteer Director for this month’s Marketer Spotlight. In this role, Nelissa engages incoming volunteers and connects them with chapter committees, allowing them to quickly and seamlessly get plugged into AMADC. |
|
She has contributed to growing and sustaining AMADC’s active volunteer base, and to successful membership initiatives such as the annual Volunteer Survey and bi-annual volunteer and new member appreciation events. She is an invaluable asset to the Membership Committee and has played a critical role in advancing the chapter’s membership goals. Nelissa has been an active volunteer with the Membership Committee since 2009. When she isn’t connecting volunteers with AMADC, Nelissa is hard at work as the National Sales Manager at Freeman Audio Visual Solutions, a leading provider of integrated services for face-to-face marketing and brand building events, including expositions, conventions, corporate events, meetings and exhibit programs. |
|
| Sponsorship |
AMADC Sponsorship: Helping to Maximize Your Marketing Dollars in 2011
Search no further. The AMADC can help connect you to the largest network of experienced marketing professionals in the Washington, D.C./Maryland/Northern Virginia area. Our sponsors benefit from increased opportunities to connect with area business professionals in addition to top-notch exposure to a narrowly targeted market.Whether your objective is to increase brand awareness, impress and retain existing customers or acquire new opportunities to open doors to your audience, the AMADC has a sponsorship package that will assist you reach your goal. Contact April Simons TODAY to get started.
| Career Center |
If it Wasn’t Work, Then it Wouldn’t be Networking…
Thomas A. Edison said it well: Opportunity is missed by people because it is dressed in overalls and looks like work.I have to go to a networking event tomorrow night. The truth is, up and until the event, I dread the thought of going. But once I get there, meet some really interesting people and feel like I’ve moved my career forward in even some small way, I always leave the event feeling great. If you are like me, this is pretty typical. Networking is such an important part of our professional lives, and the fact is, we really can’t afford to not do it. So, the question then, is, how do we do it most effectively?
Read more at www.amadc.org/news
Don't Forget to Check Out "The
President's
Post"
www.amadc.org/blog/president
Immediate AMADC Past President, Brendan Hurley, posts a weekly discussion to the Chapter's LinkedIn group addressing timely, relevant issues facing marketers today.
Check out the AMADC LinkedIn group every Monday afternoon to see Brendan address issues and marketing developments that impact DC area marketers, to offer your thoughts and comments, and to engage with other members of the local marketing community.
AMADC is Your Social Media Hub for Industry News & Trends
Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.
Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.
If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts.
Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.
Join them all so you can be part of Where Marketing Power Plays!
| AMADC
Twitter Career Mondays Follow the AMADC on Twitter and see postings every Monday about job opportunities in the D.C. Area. |
Employer Looking to Hire? -- Submit your job openings to info@amadc.org and we will list opportunities in future newsletters. |
| Looking
for that
perfect job? Visit the Chapter's resources to look for your next career gig. |
AMA
National Career Management Center Lists opportunities across the U.S. Click here to search for your perfect job. |
Want to get the latest AMADC Scoop & Industry News?
Join us on Facebook, Twitter, and LinkedIn.
The DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement.