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| AMADC where marketing power plays | January 2011 |
| In This Issue |
|
From
the Board |
| AMADC Quick Links |
| Programs Member Benefits AMADC Events Members Only |
| Our Sponsors |
|
Sponsors
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| Note From the Board |
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Welcome 2011! It’s a new year and with each new year comes new energy, new hope, new marketing plans and – even better – new budgets! Starbucks has unveiled a new logo and so far it’s been well received by customers. Groupon has purchased pre-game spots for the Super Bowl as the company shifts its strategy to more “traditional” marketing channels. And, Apple announced a partnership with Verizon to offer the iPhone, for real this time. This is also a great
time to reflect and to think about giving back. In December, AMADC
launched its Philanthropy efforts with an inaugural Holiday Giving
Party. Our partners were
overwhelmed by the generosity of our members in donating books, toys
and hundreds of other items to Turning
the Page and Safe Shores.
You will hear a great deal of buzz about our new partner, TapRoot, and
several great initiatives that are expected to roll out
this spring. |
Christie Susko |
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As you reflect and set your resolutions, keep AMADC at the top of your resource list this year. We’ll bring you the latest news, industry trends, notable speakers and benefits that can help you achieve all your goals. |
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| AMADC Events |
Speaker Series: Social Media Trends for
2011
January
25, 2011
If one of your New Year’s Resolutions is to up your game in social media then this lively session is for you. Join social media gurus Jonathan Salem Baskin, author of the new book Histories of Social Media and Jennifer Abernethy, America’s Sales Stylist and SHE-EO of the Sales Lounge to learn about the trends in social media and ways that you can increase your presence and enhance and refine the strategies you are already moving forward. Whether you’re just getting started or taking your efforts to the next level, this program will deliver actionable insights and advice from two leading industry experts.
Jonathan is author of a new book Histories of Social Media, which has been called “refreshing and informing” as it makes “a wealth of unexpected and intriguing connections” about the historical precursors of today’s social media experiences. By understanding the connections of social trends you can leverage proven consumer behaviors in your 2011 marketing and social media strategies.
Jennifer launched The Sales Lounge in January 2007 and quickly turned to social media to grow her business and brand. In four short years, she has become a national force helping hundreds of entrepreneurs and sales teams use social media to grow their companies. Her book, The Complete Idiot’s Guide to Social Media Markets was recently recognized by Entrepreneur.com and FastCompany.com as among the top resources on social media.
Click here for more information.
Invitation-Only CMO Roundtable: Must-Know
Social Media
Trends for 2011
January
25, 2011
The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.
Jonathan Salem Baskin,
author of the new book Histories of Social Media,
which has been called
“refreshing and informing” as it makes “a wealth of unexpected and
intriguing connections” about the historical precursors of today’s
social media experiences shares his insights with fellow CMOs. By
understanding the connections of social trends you can leverage proven
consumer behaviors in your 2011 marketing and social media strategies.
Sponsored by The
Washington Business Journal and the CMO
Council.
Invitation-Only Event: Contact us to request an invitation
Click here for more information.
How to Series: The Tradeshow Blueprint –
Panel
Discussion
January
27, 2011
This is a panel discussion about sharing blueprints of tradeshow success! Creating the buzz, designing and building traffic. Creating the perfect tradeshow blueprint.
Key learnings for this panel discussion are:
- Tools to develop your tradeshow blueprint
- Effective techniques used to accommodate a diverse audience
- Successful tactics to drive traffic to you
- Enhance your tradeshow marketing footprint
Featured Speakers: Shannon Derrick, CMP, Global Sales Director – Wyndham Hotel Group, Charles Sadler, CGMP, CHSP, CHSC, Executive Director and CEO – Society of Government Meeting Professionals, Jamie Cohen, CAS, Outside Sales Director – Sonic Promos, Jennifer Severin– VP of Business and Product Development – Fiat Lux Solutions.
Click here for more information.
How to Series: Cross-Channel Marketing
Workshop
– includes lunch
February
10, 2011
In this hands-on workshop, you will learn the best practices of cross-channel marketing and take away a personalized “Idea Book” to help integrate this technology into your current marketing strategy. Stand out from the rest of the marketing clutter that bombards your customers or members every day. Talk to your audience in new ways with marketing campaigns that drive action and measurable response, improving your bottom line. This workshop-style session will allow you to ask the hard questions about your marketing strategies.
Speaker: Brittany Heavner, Business Development at McArdle for marketing, branding, campaigning and printing.
Click here for more information.
Special Partner Presentation
Mid-Atlantic Chapter of Marketing Research
Association
(MRA) Event
Date: Feb 10, 2011
Time: 6:00 PM – 8:00 PM
Location: NPR Headquarters, 635
Massachusetts
Avenue, NW, Washington, DC 20001
Presenter: Lori Kaplan, Director of Audience Insight and Research at NPR
Title: NPR: Staying True to Our Mission in
a Changing
Media Landscape
NPR’s mission is to “create a more informed public – one challenged by
a deeper understanding and appreciation of events, ideas and cultures.”
In order to achieve this mission, Ms. Kaplan is responsible for
developing the audience research and insights to guide NPR’s strategies
around content, platforms and communications. Ms. Kaplan’s presentation
will cover the changes to the business environment that are impacting
NPR’s mission, how NPR conducts audience research, and how the
organization uses the research insights to develop new business
strategies.
Refreshments will be provided.
EVENT
COSTS:
MRA Members: $30
Non-members: $40
Students: $15
Register early as there is limited seating. For additional information, or to register for this event, please visit the Mid-Atlantic Chapter website at http://midatlanticmra.org/ OR call Ann Weinstein at 301-590-1160.
AMADC 2011 Mentor Program Coming Soon!
March-April
2011
Do you have a life portfolio of marketing experiences? Are you a
wonderful source of marketing advice and information? Are you a
connector who introduces people and expands relationships? Want to help
shape a rising star by encouraging them to reach their full potential?
Help launch an emerging marketer's career by becoming an AMADC Mentor! Click here
for information. If you are interested in volunteering on this
committee, please contact Nelissa.Okamoto@amadc.org.
| AMA International Headquarters Update |
American Marketing Association
Exclusive
Data and Dashboards Workshop: A Strategic
Marketing
Asset
January
20,
2011 at 8:00a.m. - January 21, 2011 at 5:00p.m.
Do you know how to measure the effectiveness of the mix of online/offline marketing programs and dollars being spent?
Join us at this Data and Dashboards workshop to learn this and much more!
This workshop provides mid- to senior-level marketers with the knowledge to put data at the center of your marketing strategies. The format combines a review of dashboard resources, useful cases and participant collaboration to provide actionable learning.
Presenters: James Clark, Co-founder, Room 214 and Ben Castelli, Agency Director, Room 214.
Click here for more information and to view the brochure.| Chapter Highlights |
The AMADC is proud to deliver integrated, strategic and
tactical marketing education on current trends and issues that apply to
virtually any business or organization. Our monthly webinars
and programming
provide fresh insights, best practices and case studies delivered by
recognized marketing leaders from a variety of companies.
Maximize your Marketing Efforts
On December 9, Paul Koch, Marketing
Specialist with
Viget Labs, discussed “How to Maximize Google Analytics” during a sold
out, lunch hour training. Attendees learned about the importance of
laying the foundation for a high-impact, engaging website and how to
utilize web analytics in order to determine what is, and isn’t,
working. Missed out? Click here
to view the PowerPoint presentation from AMADC’s website.
AMADC Holiday Giving Party
Thank
you to all that attended and volunteered at the AMADC’s annual Holiday
Giving Party on Tuesday, December 14. The event was a tremendous
success with marketing professionals throughout the area joining
together in support of two exceptional nonprofits, Turning the Page and Safe Shores.
Those in attendance donated hundreds of books, toys, CDs and DVDs to
the two local charities. In addition, proceeds from registrations,
sponsorships and an extensive silent auction were donated to the two
nonprofits and to the AMADC Scholarship Fund, which supports the next
generation of dynamic marketing professionals.
Both Turning the Page and Safe Shores have been recognized by the Catalogue of Philanthropy as two of the best local nonprofits for their outstanding work in serving DC communities. Turning the Page links D.C. public schools, families and our community so that together, we can ensure that D.C. students receive valuable educational resources and a high-quality public education. Safe Shores’ mission is to ensure the safety, health and well-being of abused and traumatized children in the District of Columbia by uniting the strengths of public, private and community partners.
Many thanks again to everyone who attended and helped
celebrate the holiday season with the spirit of giving.
Visit www.amadc.org, or contact the AMADC at 703-683-4883 or info@amadc.org to learn more about rewarding events and programs like this.
| Chapter Announcement |
Market Research Update
Congratulations to Connie Rhind Robey,
the winner of
AMADC's Signature Event Survey drawing. Connie won an iPod Touch 8GB.
Thank you to everyone who completed the survey. We'll be sharing
survey results in next month's newsletter.
| Membership |
New Member Welcome:
AMADC welcomes the following new members: Denise Gavilan, Joseph Cox,
Chun-Kai Hsu, Steven Dominguez, Tracy Savage, Amy Lee, Kezia Williams,
Melissa Knueven, Jennifer McLennan, Michael Crider, Rafael Soriano,
Carol Chin, Carrie Colbert, Shelly Heinrich, Sarah O'Hanly, Kendra
Singh, Melissa Adams, Melissa Paradis, Lorraine Francis and Ann Seltz.
Marketer Spotlight:
Have you received a promotion or secured a new client? Have you been
quoted in an industry publication or had an article published? If you
have some big news you want to share, email angela.brown@amadc.org
and
your news could be featured in the next newsletter, on the amadc.org
website, and through our
social media channels.
Members-Only Offer — 50% off Washington
Business
Journal Subscriptions:
AMADC Members can take advantage of a new partner offer. The Washington
Business Journal is the only source in the region for business news.
Members can now receive 50% off the subscription price. To subscribe,
click here
to sign up.
Membership Renewal:
Is your AMA membership up for renewal soon? Click here
today to make sure you don't miss a beat with your membership!
| Volunteers |
New Year’s Resolution: Volunteer
Start the new year off right by volunteering with one of
the
largest AMA chapters in the Nation. AMADC is actively seeking talented
leaders to help us move our chapter forward by getting involved in
areas such as networking, marketing communications, programming,
sponsorship, technology and philanthropy. There are tons of ways to
dive in. For a complete list of opportunities and benefits, please
contact AMADC's Volunteer Director, Nelissa Okamato, at Nelissa.Okamoto@amadc.org.
Volunteers Sought for Upcoming Mentor Program
March-April
2011
Do you have a life portfolio of marketing experiences? Are you a
wonderful source of marketing advice and information? Are you a
connector who introduces people and expands relationships? Want to help
shape a rising star by encouraging them to reach their full potential?
Help launch an emerging marketer's career by becoming an AMADC Mentor! Click here
for information.
If you are interested in volunteering on this committee, please contact Nelissa.Okamoto@amadc.org.
| Marketer Spotlight |
This month’s Marketer Spotlight shines on Yvette Ziols McKechnie, Director of Analysis for AMADC. Yvette has been a member with AMADC for two-and-a-half years and an active volunteer for just over one year.
As Director of Analysis under Technology, she focuses on the 3 C’s – customer, company and competitor – to determine how AMADC can most effectively recruit new members and meet the needs of its current members through its digital assets. Yvette recently cleaned up the AMADC Member/Prospect Database so AMADC can communicate more effectively with members and individuals interested in learning about AMADC. Yvette's efforts support volunteers in executing AMADC goals and objectives. Thanks Yvette!
| Sponsorship |
AMADC Sponsorship: Helping to Maximize
Your Marketing
Dollars in 2011
Happy New Year! Time to dust off those marketing plans.
The
AMADC can help connect you to the largest network of experienced
marketing professionals in the Washington, D.C./Maryland/Northern
Virginia area. Our sponsors
benefit from increased opportunities to connect with area business
professionals in addition to top-notch exposure to a narrowly targeted
market. Whether your objective is to increase brand awareness, impress
and retain existing customers or acquire new opportunities to open
doors to your audience, the AMADC has a sponsorship package that will
assist you reach your goal. Contact April
Simons
TODAY to get
started.
Do you know a seasoned photographer that
would like to
reach 800+ marketing decision makers in the Washington, DC metropolitan
area?
AMADC is looking for a creative, forward thinking photographer to work
with us to communicate some of the chapter’s educational, high profile
and networking events with industry professionals and area businesses.
This opportunity will give a talented professional the chance to:
- Increase marketing exposure and digital footprint (opportunity to promote link to online portfolio)
- Get published (with credit line) in area business publications (print and online)
- Meet industry leaders while adding to photographic portfolio
- And more…
Please send contact information, or refer all interested parties, to April Simons, VP Chapter Development for complete information.
| Career Center |
Don't Forget to Check Out "The President's
Post"
http://www.amadc.org/blog/president
Immediate AMADC Past President, Brendan Hurley,
posts a
weekly discussion to the Chapter's LinkedIn group addressing timely,
relevant issues facing marketers today. Check out the AMADC LinkedIn group
every
Monday afternoon to see Brendan address issues and marketing
developments that impact DC area marketers, to offer your thoughts and
comments, and to engage with other members of the local marketing
community.
AMADC is Your Social Media Hub for
Industry News &
Trends
Whether you are new to the local Chapter or a long-time member, there
are a number of ways to add value and spice up your membership by
getting plugged in to the latest job posts, industry insights, and
event announcements through our social media networks.
Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.
If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts in both forums.
Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.
Join them all so you can be part of Where Marketing Power Plays!
Looking
for that
perfect job? Visit the Chapter's
resources to look for
your next career gig.
Employer Looking to Hire?
-- Submit
your job openings to info@amadc.org
and we will list opportunities in future newsletters.
AMADC Twitter Career Mondays
– Follow
the AMADC on Twitter and see postings every Monday about job
opportunities in the D.C. Area.
AMA National Career Management Center
-- Lists opportunities across the U.S. Click
here to search for your perfect job.
Want
to get
the
latest AMADC
Scoop
& Industry
News?
Join us on Facebook,
Twitter,
and LinkedIn.
The DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement.