AMADC where marketing power plays	December 2010

The AMADC is proud to deliver integrated, strategic and tactical marketing education on current trends and issues that apply to virtually any business or organization. Our monthly webinars and programming provide fresh insights, best practices and case studies delivered by recognized marketing leaders from a variety of companies.

On November 18, Nancy Shaffer, Founder & CEO of Bravo! Events by Design, led a brown bag seminar on the power of live events. In addition to identifying the differences between an Event Strategist and Event Planner, marketers learned how to maximize marketing opportunities and create long-term impact through strategic planning. Link to AMADC's YouTube channel, AMADCTV, to watch a short clip featuring Nancy Shaffer.

Are you one of the 85 million professionals on LinkedIn? Guided by Inc. Magazine's Internet Strategist, Maisha Walker, participants explored the powerful online networking tool and learned best practices during an encore webinar.

Mary Schoonmaker, consultant with Tagstone in Dubai and Ph. D candidate at The George Washington University School of Business, reviewed the 4 P’s of the marketing mix and walked marketers through the 5 steps of a strategic marketing plan over a lunch-hour webinar. Bonus: AMADC members can download pre-recorded versions of both webinars, in addition to other Chapter favorites, by logging-in to the members-only webinar archive.

Wrapping up the month of November, marketers gathered at Mon Ami Gabi French Bistro in Reston to mingle.

If the hustle and bustle of the holiday season kept you from attending these great events, fear not – AMADC has lots in store for 2011.

AMADC to Launch New Speaker’s Bureau Program in 2011

Share Your Knowledge – It is a way to achieve immortality. ~ Dalai Lama

In 2011, AMADC will launch a new member program – The AMADC Speaker’s Bureau. The Speaker’s Bureau will utilize the diverse talent of our AMADC membership, drawing from a database of professionals who can lend their knowledge as potential speakers. The Bureau will feature speakers from a variety of backgrounds, disciplines and expertise who will serve as subject matter experts at conferences, press events, local universities, business organizations, etc.

If you are an AMADC member in good standing and interested in being registered in our Speaker’s database, please send a bio and resume to speakers@amadc.org. Members interested in serving as a volunteer on The Speaker’s Bureau Committee should email Karen Alston at  karen.alston@amadc.org. AMADC is anticipating the launch of The Speaker’s Bureau in the first quarter of 2011. Information regarding the new member program, the application process, and potential speaking opportunities, will be available on the AMADC website at www.amadc.org

Make your holiday gift-giving easy this year with a membership to the Washington D.C. Chapter of the American Marketing Association (AMADC) - where marketing power plays.

Long after the tree and decorations are put away, our members continue to receive extensive, exclusive benefits, including:

• Discounts at local and national affiliate businesses (PR Newswire, Barnes & Noble, Avis and more)
• Local job board for employers and job-seekers
• Volunteer opportunities with one of the Chapter’s active committees
• Mentorship program for well-established, mid-level and new marketing professionals
• Robust online resource library
• Industry-leading journals, magazines, white papers, blogs and newsletters
• Multi-Media gallery of educational Webinars and podcasts
• Nationwide AMA member directory
• Comprehensive Marketing Resource Directory
• Access to exclusive market research
• Active local and national social media marketing communities on Facebook, LinkedIn and Twitter
• Exclusive opportunities to network with top-level speakers

Reminder to Members:
Have you received a promotion or secured a new client? Have you been quoted in an industry publication or had an article published? If you have some big news you want to share, email angela.brown@amadc.org and your news could be featured in the next newsletter, on the amadc.org website, and through our social media channels.

New Member Welcome:
AMADC welcomes the following new members: Steven Dominguez, Chun-Kai Hsu, Denise Gavilan, Joseph Cox.

Membership Renewal:
Is your AMA membership up for renewal soon? Click here today to make sure you don't miss a beat with your membership!

Members-Only Offer — 50% off Washington Business Journal Subscriptions:
AMADC Members can take advantage of a new partner offer. The Washington Business Journal is the only source in the region for business news. Members can now receive 50% off the subscription price. To subscribe, click here to sign up.

Communications Management: New AMA Service Tool
Are you trying to manage the amount of information you receive from the American Marketing Association (AMA)? We have great news! AMA has just launched a new service that allows members to manage the communications they receive from International Headquarters. If you’d like to have greater control over the nature and amount of information that AMA sends you, just click here and set your preferences at any time

Give the Gift of Giving: Volunteer

This holiday season, consider giving the gift of volunteerism.  Volunteering with AMADC is a great way to connect with other marketing professionals, develop your skills and make a positive difference in your industry. Volunteers help to build our Chapter and the marketing community.

Positions are offered in various areas of interest with flexible time commitments. Our Volunteer Director works with each volunteer on an individual basis in order to match your interests and availability with the needs of the Chapter.

For a complete list of opportunities and benefits, please contact AMADC’s Volunteer Director, Nelissa Okamato, at
Nelissa.Okamoto@amadc.org

Congratulations to AMADC's Tom Egly, Director of Marketing and Business Development of TGD Communications, Inc. that garnered four 2010 American Graphic Design Awards from Graphic Design USA.

TGD Communications, a full-service, woman owned firm offering graphic design, marketing, advertising, publishing, Web and multimedia design, recently won the four awards for its work on: the National Council for Community Behavioral Healthcare conference materials, the Summer 2009 AGA Journal of Government Financial Management, the September 2009 NPA Parking Magazine, and the 2009 TGD Holiday Ornament.

The American Graphic Design Awards honors outstanding new work of all kinds in 23 categories from print and packaging to internet and interactive design.

Want to maximize your marketing dollars while reaching your target audience? The AMADC can help connect you to the largest network of experienced marketing professionals in the Washington, D.C./Maryland/Northern Virginia area. Our sponsors benefit from instant credibility as well as top-notch exposure to a narrowly targeted market.

Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, the AMADC provides you with the tailored sponsorship opportunities to reach your intended audience.

Contact April Simons today to get started.

The Chief Marketing Officer (CMO) Council seeks your professional input on what will be the big strategic focus for global marketers in 2011.

Join hundreds of senior practitioners in providing valuable insight for the fifth annual benchmark of marketing priorities, spend allocations, and operational and organizational mandates. The Marketing Outlook 2011 Audit will evaluate how social, mobile and digital channels are changing the marketing landscape and mix. We will also evaluate the level of integration across functional areas and the degree of campaign and agency partner effectiveness.

Join your peers in taking part in the 2011 Marketing Outlook study. The study will likely take 15 – 20 minutes to complete. In appreciation of your time, you will receive a complimentary report upon publication of the study in early January, 2011. To receive the report (a $199 value), you must complete the online audit and provide your contact details found at the end of the audit.

Career Management: Knowledge is Power

Take charge of your career! Whether you are new to the field of Marketing or a seasoned veteran looking to refresh your knowledge, the AMA offers you the opportunity to take charge of your professional development, and be a responsible owner and manager of your own learning process.

Developed in collaboration with AMADC, Georgetown University’s Center for Continuing and Professional Development (CCPE) offers a Certificate in Marketing program that is designed to give professionals advanced knowledge of contemporary marketing theory and practice. Taught by experienced practitioners, the certificate addresses real-life issues in today’s rapidly changing and highly competitive business environment. The three core courses emphasize planning, research, and integration of marketing efforts while the electives offer insight into a range of specialized topics which have particular relevance and application to the Washington, D.C. Metro region.

The Certificate in Marketing is ideal for those in entry or mid-level marketing positions who are seeking deeper understanding of the subject. Individual courses, and especially the electives, will benefit those in more senior positions seeking to reinforce their expertise in specific areas. Students may also be interested in pursuing the Professional Researcher Certification ™ offered by the Marketing Research Association.

Exclusive AMADC Member Discount: Members of the American Marketing Association are eligible for a 10% discount on each course.

More Information: For more information, and to download a copy of the Spring 2011 schedule, click here

Don't Forget to Check Out "The President's Post"
Immediate AMADC Past President, Brendan Hurley, posts a weekly discussion to the Chapter's LinkedIn group addressing timely, relevant issues facing marketers today. Check out the AMADC LinkedIn group every Monday afternoon to see Brendan address issues and marketing developments that impact DC area marketers, to offer your thoughts and comments, and to engage with other members of the local marketing community.

AMADC is Your Social Media Hub for Industry News & Trends
Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.

Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.

If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts in both forums.

Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and a weekly discussion with AMADC Chapter President, Christie Susko.

Join them all so you can be part of Where Marketing Power Plays!

Looking for that perfect job? Visit the Chapter's resources to look for your next career gig.
Employer Looking to Hire? -- Submit your job openings to info@amadc.org and we will list opportunities in future newsletters.
AMADC Twitter Career Mondays – Follow the AMADC on Twitter and see postings every Monday about job opportunities in the D.C. Area.
AMA National Career Management Center -- Lists opportunities across the U.S. Click here to search for your perfect job.

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The DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement.