The AMADC is proud to deliver integrated, strategic and tactical marketing education on current trends and issues that apply to virtually any business or organization. Our monthly webinars and programming provide fresh insights, best practices and case studies delivered by recognized marketing leaders from a variety of companies.

Online Brand Listening

Angela Hausman , Ph. D., Associate Professor of Marketing at Howard University and owner of Hausman and Associates, walked marketers through the process of creating an online listening post in order to monitor brand mentions in blogs and online media, including social media. The lunch hour How-To Series session, uncovered why you should listen, how you should listen and what you should be listening for, backed by relevant case studies and examples.

Missed out? Download a copy of Dr. Hausman's presentation.

Must-Know Social Media Trends

On January 25, fellow social media gurus Jonathan Salem Baskin, author of Histories of Social Media, and Jennifer Abernathy, America’s Sales Stylist, SHE-EO of the Sales Lounge and author of The Idiots Guide to Social Media, joined us for a speaker series luncheon.

Jonathan and Jennifer discussed the role of social media in our modern, and as it turns out medieval, society. Baskin’s take on social media may surprise some as it relates directly back to the formation of society during the Middle Ages. His informative presentation highlighted the similarities between what we have come to know as “social media” with that of the simple, village lives of our ancestors.

CMO Roundtable

Later that evening, Jonathan joined AMADC’s CMO Roundtable to talk about the role of social media in modern and medieval society. He discussed how communities are not by definition permanent but by their nature bring individuals together to share and then they go away.

This was true throughout history and currently today. Further challenging current social media trends, he highlighted that liking an issue on Facebook does not make for consumer engagement, as engagement requires meaning and purpose. Digital marketing allows marketers to directly connect to customers but marketers should not presume the result is a consumer connection with a brand. The connection is the brand and branding is an action we perform. A great example of this is Old Spice. Old Spice understands the dynamics of purchase behavior and markets to women while not alienating men. The connection to the brand is “need.” Read more at www.amadc.org/news or view our photostream on Flickr to view photos from the event at http://bit.ly/fpdL4z

AMADC Hosts 2011 Dynamic Mid-Atlantic Retreat

Approximately 40 of the AMA’s Mid-Atlantic’s Chapter Executives gathered in Washington, D.C., February 5-6 at the Carlyle Suites hotel to collaborate and connect with ideas on everything from membership to programming and operations.

The chapters represented beyond D.C. included Philadelphia, Baltimore, Central, VA, Triangle, Richmond, Hampton Roads, and Raleigh-Durham. Jessica Kennedy, Professional Chapters Council members and Jennifer Billings from International Headquarters provided key insight from AMA. AMADC's board was well represented with President Christie Susko, President-elect Mike Gardner, Treasurer Karen Alston, Membership Vice President Angela Brown and Marketing Communications Vice President Patty Briotta in attendance. Gardner was the key architect behind the weekend's activities. Read more at www.amadc.org/news or check out photos from our retreat at http://bit.ly/ibBoOX

Missed out? Visit www.amadc.org, or contact the AMADC at 703-683-4883 or info@amadc.org to learn more about rewarding events and programs like this.

Are you a new member? Do you have questions about your new membership?

Check out the revamped "Membership" section of the website! We've made major additions to this section of the site, adding resources for new, prospective and existing members, including a downloadable volunteer form, new member kit and FAQ section. Check it out on the AMADC website today!

New Member Welcome:

AMADC would like to welcome the following new members: Adan Perez, Rhonda Cadogan, Nelda Garcia, Taryn Dietrich, Joseph D Duggan, Rosie Vergilio, Jasmine Pollard, Rachel Blevins, Brad M McCormick, James W Snowden, Suheil S Thadani, Diane Teigiser, Keli Hammond, Laura Amend, Cheri Tower, Christy Jones, Michael J Grove, Scott Savino, Kristy Buige, Jessica W Broadwell, Arthur G Cleaver, Kerrin Russell, Karen M Riordan, Mary P O'Reilly, Maha M Hamdan, Riley T La, Kelly L Harris, Elizabeth Mills, Aubrey Wood, Sarah C Aldemeyer, Jen Nielsen, Diana Conger, Patrick M Smith, Will S Kenlaw, Debora Fillinich, Fernando Robles, Chris Lorence, John A Brabender, Ericka Wilcher, Sakshi Jain and Larissa N Spruill.

Welcome Corporate Executive Board!

AMADC is pleased to welcome our newest group member, The Corporate Executive Board. The Corporate Executive Board drives faster, more effective decision making among the world’s leading executives and business professionals.

As the premier, network-based knowledge resource, The Corporate Executive Board provides customers with the authoritative and timely guidance needed to excel in their roles, take decisive action and improve company performance. Powered by an executive network that spans more than 50 countries and represents approximately 85 percent of the world’s Fortune 500 companies, The Corporate Executive Board offers unique research insights along with an integrated suite of exclusive tools and resources that enable the world’s most successful organizations to deliver superior business outcomes. For more information, visit www.exbd.com. We welcome you to our marketing family.

About AMA Group Memberships

AMA recently announced a Group Membership program to increase membership by providing financial incentives to organizations with multiple AMA members. The AMA Group Membership program is available to professional marketers and academics in the same organization or parent company regardless of geographic location. A "Group" is defined as four or more people receiving a paycheck from the same employer.

To start taking advantage of all the AMA has to offer your team, visit http://bit.ly/gzIJnu

Marketer Spotlight:

Have you received a promotion or secured a new client? Have you been quoted in an industry publication or had an article published? If you have some big news you want to share, email angela.brown@amadc.org and your news could be featured in the next newsletter, on the amadc.org website, and through our social media channels.

Members-Only Offer — 50% off Washington Business Journal Subscriptions:

AMADC Members can take advantage of a new partner offer. The Washington Business Journal is the only source in the region for business news. Members can now receive 50% off the subscription price. To subscribe, click here to sign up.

Membership Renewal:

Is your AMA membership up for renewal soon? Click here today to make sure you don't miss a beat with your membership!

New Year’s Resolution: Volunteer

Are you getting the most out of your membership? If not, consider volunteering with one of the largest AMA chapters in the Nation – AMADC.

Our Chapter is actively seeking talented leaders to help move us forward by getting involved in areas such as networking, marketing communications, programming, sponsorship, technology and philanthropy. There are tons of ways to dive in.

For a complete list of opportunities and benefits, please contact AMADC's Volunteer Director, Nelissa Okamato, at Nelissa.Okamoto@amadc.org.

AMADC 2011 Mentor Program Coming Soon!

Do you have a life portfolio of marketing experiences? Are you a wonderful source of marketing advice and information? Are you a connector who introduces people and expands relationships? Want to help shape a rising star by encouraging them to reach their full potential?

Please contact Nelissa.Okamoto@amadc.org if you are interested in volunteering on this committee.

AMADC would like to recognize Bryan Crum, Virginia Satellite Socials Director. Bryan has been an active volunteer with AMADC since he joined in 2002. He’s contributed in a number or roles, most recently launching the inaugural Satellite Social program in Virginia last year. It was Bryan’s efforts that pioneered the way for this successful program, which draws almost 40 marketers to each neighborhood event.

Bryan works tirelessly negotiating with venues to secure specials for AMADC and welcomes attendees to our networking family. Connections made at these events can boost your career. Whether in Virginia or Maryland, you can find an affordable, high-quality networking event that suits your needs thanks to Bryan’s innovative efforts. Thanks Bryan – We appreciate all the volunteer work you’ve done to enhance AMADC’s benefits and position us as the industry leader for career advancement. Bryan is Vice President of Marketing for Omnilert, LLC where he develops, positions and promotes Omnilert brand and three customer-facing brands, e2Campus, Amerilert and RainedOut, into industry leading services. These brands have received coverage on the TV, Radio and print including CNN, Fox News Radio and The Washington Post.

Congratulations to Angela Brown and AgencyQ

Congratulations to AMADC's Angela Brown, Marketing Manager for agencyQ, whose organization was credited with the website re-design for the National Cherry Blossom Festival.

The new design features improved usability with a streamlined sitemap, interactive elements, and real-time updates. The refreshed layout comes in advance of the 2011 Festival, March 26 – April 10, and provides practical information while conjuring the sights, sounds, and experiences from the nation’s greatest springtime celebration.

AgencyQ is a digital marketing agency that excels in four core services: Digital Marketing, Technology, Strategy and Design. Q helps businesses harness the web to transform ideas into effective websites, applications and digital marketing campaigns. Headquartered in Washington, D.C., agencyQ serves a global portfolio of commercial, government and association and nonprofit organizations.

AMADC Sponsorship: Helping to Maximize Your Marketing Dollars in 2011

Happy New Year! Time to dust off those marketing plans. The AMADC can help connect you to the largest network of experienced marketing professionals in the Washington, D.C./Maryland/Northern Virginia area.

Our sponsors benefit from increased opportunities to connect with area business professionals in addition to top-notch exposure to a narrowly targeted market.

Whether your objective is to increase brand awareness, impress and retain existing customers or acquire new opportunities to open doors to your audience, the AMADC has a sponsorship package that will assist you reach your goal. Contact April Simons TODAY to get started.

Do you know a seasoned photographer that would like to reach 800+ marketing decision makers in the Washington, DC metropolitan area?

AMADC is looking for a creative, forward thinking photographer to work with us to communicate some of the chapter’s educational, high profile and networking events with industry professionals and area businesses. This opportunity will give a talented professional the chance to:

• Increase marketing exposure and digital footprint (opportunity to promote link to online portfolio)
• Get published (with credit line) in area business publications (print and online)
• Meet industry leaders while adding to photographic portfolio
• And more ...

Please send contact information, or refer all interested parties, to April Simons, VP Chapter Development for complete information.

Tell Us What You Think

Qualtrics', the industry-leading provider of online Survey Software solutions, is preparing to offer another webinar in the upcoming weeks and would like to ensure that AMADC members get the specific information they need. The company has put together a few different presentation options and would like to know which you'd like to see. These are the options available:

1. Calculating Your Net Promoter Score
2. Web Surveys: New Methods that Give Marketers Total Control
3. Building and Maintaining an In-House List (panel).

Follow this link to the Survey or copy and paste the URL below into your internet browser: http://bit.ly/epWEkf

Jobs 1st Quarter: Outlook and Forecast

Given that we are already in the second month of the new year, I thought I would drag out my crystal ball, shine it up with some Windex and share some of the insights with you on what 2011 is going to look like from a hiring perspective.

Bear with me as I try to get this thing working correctly... “Crystal Ball: What is 2011 going to bring us?”

Ahhh. Ooooooohh. Ohhhhh. I’m getting something – hang on... Here it is: Crystal Ball says: "http://bit.ly/gXJcAU"

Don't Forget to Check Out "The President's Post"
www.amadc.org/blog/president

Immediate AMADC Past President, Brendan Hurley, posts a weekly discussion to the Chapter's LinkedIn group addressing timely, relevant issues facing marketers today.

Check out the AMADC LinkedIn group every Monday afternoon to see Brendan address issues and marketing developments that impact DC area marketers, to offer your thoughts and comments, and to engage with other members of the local marketing community.

AMADC is Your Social Media Hub for Industry News & Trends

Whether you are new to the local Chapter or a long-time member, there are a number of ways to add value and spice up your membership by getting plugged in to the latest job posts, industry insights, and event announcements through our social media networks.

Love Twitter's real-time interface and short bursts of information? Follow us at @amadc and check out our AMADC member list to connect with other Chapter members. Don't see your handle on the list? Shoot us a DM and we'll add you after we verify your membership.

If you are among the millions of users engaging with brands on Facebook, you can join the AMADC Chapter group or become one of our fans. If you're new to the Chapter, have a question about a best practice, or come across an article you just have to share, we welcome and encourage your posts in both forums.

Maybe LinkedIn's more traditional networking set-up is more your style. You can connect with the Chapter there too. Join fellow, local marketing professionals in our LinkedIn group for job posts, industry news and weekly discussions.

Join them all so you can be part of Where Marketing Power Plays!

Looking for that perfect job? Visit the Chapter's resources to look for your next career gig.
Employer Looking to Hire? -- Submit your job openings to info@amadc.org and we will list opportunities in future newsletters.
AMADC Twitter Career Mondays – Follow the AMADC on Twitter and see postings every Monday about job opportunities in the D.C. Area.
AMA National Career Management Center -- Lists opportunities across the U.S. Click here to search for your perfect job.

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