AMADC Announces Partnership with Vertex Communication Group
April 26, 2012 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its strategic partnership with Vertex Communication Group. Vertex has been named AMADC’s exclusive email service provider. In addition, Vertex is currently a title sponsor of AMADC’s increasingly popular “How To” marketing education series. Vertex will also present its own How-To session in May on Lifecycle Messaging using Email Marketing.
As the third largest chapter of the American Marketing Association, and the leading network of marketing and communications professionals in the DC metro region, driving the innovation, professional development and career advancement of its members led AMADC to a partnership that will provide thought leadership and enhanced learning services.
Vertex was selected as a partner for its demonstrated ability in helping marketers create highly targeted email programs that evolve through the customer lifecycle. Vertex’s email solutions are designed to be used in conjunction with emerging marketing technologies such as social media, mobile, video and product recommendations.
We couldn’t ask for a better, more professional partner than Vertex to be the exclusive email provider for our organization,” said Mike Gardner, president of AMADC. “We envision a long and mutually successful relationship.”
We are thrilled to be partnered with the AMADC chapter,” said Jennifer Swafford, National Accounts Manager of Vertex Communication Group. “As AMADC heads into its 80th year, we find them to be fresh, invigorating, and on the cutting edge of what every marketer needs in their tool box. Their events are informative, thought provoking and a perfect opportunity to network.”
“How To” programming is delivered in exclusive learning partnership with R2integrated via bi-monthly presentations as well as through monthly webinars, and covers topics relevant to new marketing professionals as well as seasoned marketing management.
AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. AMADC is the third largest chapter of the international American Marketing Association (AMA) – itself the largest marketing association in North America with over 38,000 members worldwide. AMADC is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the region. Members and the broader community of AMADC represent a broad range of industries varying from corporate, media, government, association and non-profit sectors. In 2012, AMADC celebrates its 80th year of providing Marketing Leadership to professionals in the Washington, DC area.
Vertex Communication Group, Inc. is a leading global provider of on-demand email marketing, social marketing and interactive marketing solutions. The company focuses on email and social lifecycle messaging tools and strategies to deliver the values, flexibility, and strength brands and associations need to drive membership, online and offline sales, conference attendance and overall communications to clients and prospects. Vertex helps companies manage and monetize their email marketing and social media communications with tools that allow their clients to create, manage, and measure their entire communications. Visit their new website at www.vertexcommunication.com.
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