AMADC

January Letter from AMADC Board President, Doug Reed

Doug Reed
Doug Reed
President
Member Since 2009
AMADC Chapter
We can only fix the problems we know about

Since joining AMADC in 2009, I’ve met and been inspired by so many outstanding marketers – Peter Corbett of iStrategyLabs, Jason Seiken of PBS, Paul Palmieri of MillennialMedia, Rob Whittle of WilliamsWhittle, the list goes on and on – and have learned something from each of them.

Another person I met through AMADC and subsequently learned a great deal from is John Goodman, Vice Chairman of Customer Care Measurement & Consulting (CCMC). John literally wrote the book on strategic customer service – you can look it up here – and one of the most important things he taught me is the importance of knowing what’s driving your customers crazy. In John’s work with some 1,000 clients, he has encouraged them to communicate clearly and directly to their customers - on invoices, in emails and via other channels - that “We can only fix the problems we know about.”

As you know, AMADC recently sent out its member satisfaction survey and the intent of the exercise was to learn which problems we need to fix so we can provide the best experience to our members. Having recently closed the survey, we are currently analyzing the results, preparing to take action in a deliberate and thoughtful way that takes full advantage of this once-a-year opportunity to hear from all of our members. I look forward to reporting back to you in the upcoming months as we work through the problems you’ve let us know need fixing.

If you didn’t fill out the survey or have an issue or suggestion for AMADC that you didn’t mention in your survey response, feel free to send me an email now with your input. While I can’t promise we can do everything you ask, we’ll at least read and consider every bit of your input.

-Doug
Posted: October 3, 2014

A full house gathered last month at the newest Cafe Deluxe in DC’s popular West End to learn about the nuances of customer acquisition and nurturing leads during a bonus How-To led by HubSpot’s MK...

Posted: October 3, 2014

October 3, 2013 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with...

Posted: July 9, 2014

Today’s consumers do not want to spend time reading long emails or articles. They want to use outlets like Twitter that summarize stories in 140 characters or less. These quick snippets of...

Posted: June 30, 2014

A sell-out crowd of senior marketers gathered this past month to hear insights on the future of marketing from three high-level executives representing the Washington Redskins, The Ritz-Carlton,...

Posted: August 22, 2013

(Washington, DC – August 22, 2013) Social Networking expert, Sima Dahl, will kick-off the 2013-14 Speaker Series program hosted by the Washington, DC Chapter of the American Marketing Association...

Posted: August 13, 2013

(Washington, DC – August 13, 2013) A new partnership between the Washington, D.C. Chapter of the American Marketing Association (AMADC) and Georgetown University’s Center for Continuing and...

Posted: July 31, 2013

(Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline...

Posted: July 5, 2013

(Washington, DC – July 5, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) officially begins its 2013-14 fiscal year with a new Board of Directors. The board, which takes...

Posted: February 20, 2013

(Washington, DC – March 27, 2013) Recognizing massive opportunities for marketers in the mobile space, the American Marketing Association of DC, in collaboration with FiddleFly, today announced...

Posted: February 1, 2013

Are you looking for more ways to increase the value of your membership? Do you want increased visibility within the association and within the DC marketing community? View the AMADC Volunteer...