AMADC

January Letter from AMADC Board President, Doug Reed

Doug Reed
Doug Reed
President
Member Since 2009
AMADC Chapter
We can only fix the problems we know about

Since joining AMADC in 2009, I’ve met and been inspired by so many outstanding marketers – Peter Corbett of iStrategyLabs, Jason Seiken of PBS, Paul Palmieri of MillennialMedia, Rob Whittle of WilliamsWhittle, the list goes on and on – and have learned something from each of them.

Another person I met through AMADC and subsequently learned a great deal from is John Goodman, Vice Chairman of Customer Care Measurement & Consulting (CCMC). John literally wrote the book on strategic customer service – you can look it up here – and one of the most important things he taught me is the importance of knowing what’s driving your customers crazy. In John’s work with some 1,000 clients, he has encouraged them to communicate clearly and directly to their customers - on invoices, in emails and via other channels - that “We can only fix the problems we know about.”

As you know, AMADC recently sent out its member satisfaction survey and the intent of the exercise was to learn which problems we need to fix so we can provide the best experience to our members. Having recently closed the survey, we are currently analyzing the results, preparing to take action in a deliberate and thoughtful way that takes full advantage of this once-a-year opportunity to hear from all of our members. I look forward to reporting back to you in the upcoming months as we work through the problems you’ve let us know need fixing.

If you didn’t fill out the survey or have an issue or suggestion for AMADC that you didn’t mention in your survey response, feel free to send me an email now with your input. While I can’t promise we can do everything you ask, we’ll at least read and consider every bit of your input.

-Doug
Posted: June 18, 2015

June 18, 2015 – Washington, D.C. – The Washington, D.C. Metropolitan Chapter of the American Marketing Association (AMADC) announced today that it will host its annual end of year...

Posted: April 2, 2015

AMADC: How does collaborative ideation differ from traditional brainstorming?
Hansen: The difference between collaborative ideation and regular brainstorming is co-creation....

Posted: April 1, 2015

April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with ...

Posted: March 18, 2015

March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor...

Posted: March 3, 2015

Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven...

Posted: February 19, 2015

February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with...

Posted: February 18, 2015

February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-...

Posted: February 17, 2015

February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with...

Posted: December 11, 2014

December 11, 2014 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its renewed partnership with...