AMADC Announces Partnership With West Virginia University’s Integrated Marketing Communications Graduate Program

October 3, 2013 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with West Virginia University’s Integrated Marketing Communications Graduate Program (WVU IMC). As part of this year-long partnership, WVU IMC will be a title sponsor of one of AMADC’s popular “How-To” marketing education sessions and host one of AMADC’s monthly “Networkers.” AMADC will also benefit from access to WVU IMC’s annual INTEGRATE conference at a discounted partner rate.

HubSpot’s MK Getler Breaks Down the Art of Lead Nurturing

A full house gathered last month at the newest Cafe Deluxe in DC’s popular West End to learn about the nuances of customer acquisition and nurturing leads during a bonus How-To led by HubSpot’s MK Getler. See what MK had to say about buyer personas, the personal touch, and contextual marketing – and who’s doing it well – in our exclusive one-on-one interview here.

AMADC: Keeping it Fast, Fresh, and Personal

Today’s consumers do not want to spend time reading long emails or articles. They want to use outlets like Twitter that summarize stories in 140 characters or less. These quick snippets of information, however, can feel so impersonal that consumers soon lose touch with the companies that they follow. The Washington DC Chapter found a way to relay information fast and efficiently, while still maintaining a personal touch – 90 Second Updates. Read the full interview with AMADC’s Immediate Past President, Brian Rutter, here.

The Future of Marketing According to Three High-Level Executives

A sell-out crowd of senior marketers gathered this past month to hear insights on the future of marketing from three high-level executives representing the Washington Redskins, The Ritz-Carlton, and USA Today. The exclusive AMADC event was held at the recently renovated office space of global architecture firm, Gensler. Following networking, attendees listened to the all-star panel as they praised the integration of technology and marketing, reinforced the power of brand, and cautioned attendees about the limits of data.

AMADC to Host Social Networking Expert Sima Dahl

(Washington, DC – August 22, 2013) Social Networking expert, Sima Dahl, will kick-off the 2013-14 Speaker Series program hosted by the Washington, DC Chapter of the American Marketing Association (AMADC) on September 12, 2013 at the global architecture firm, Gensler.

AMADC and Georgetown CCPE Partner to Help Marketing Professionals Get Ahead

(Washington, DC – August 13, 2013) A new partnership between the Washington, D.C. Chapter of the American Marketing Association (AMADC) and Georgetown University’s Center for Continuing and Professional Education (CCPE) addresses the need for ongoing professional development among marketers.

AMADC Launches New Brand Identity to Kick Off 2013-14 Fiscal Year

(Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline is commensurate with the start of the association’s 2013-14 fiscal year.

AMADC’s previous logo had been established expressly for the organization’s 80th anniversary, which was celebrated in 2012.

AMADC Kicks Off New Fiscal Year with Appointment of 2013-14 Board of Directors

(Washington, DC – July 5, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) officially begins its 2013-14 fiscal year with a new Board of Directors. The board, which takes office this month, is led by President Brian Rutter.

“AMADC is dedicated to helping its members get ahead,” said Rutter. “I’m looking forward to working with our talented board as we support our members’ professional development and career advancement throughout the Washington, DC metropolitan region.” Rutter added: “The year ahead will be full of new opportunities for our members and our organization, as we continue to strengthen AMADC’s value proposition for all stakeholders.”

AMADC and FiddleFly Partner to Launch New Mobile Website

(Washington, DC – March 27, 2013) Recognizing massive opportunities for marketers in the mobile space, the American Marketing Association of DC, in collaboration with FiddleFly, today announced the debut of its new mobile website.

As leaders in innovation, networking and marketing education, AMADC brings together marketers from around the country (and the world) and provides them with resources to help grow their businesses. Through sponsored events, exclusive webinars, specialized toolkits, and a host of other opportunities, AMADC is constantly finding new ways to connect with its audience.

Learn All the Benefits of Volunteering with AMADC!

Are you looking for more ways to increase the value of your membership? Do you want increased visibility within the association and within the DC marketing community? View the AMADC Volunteer Engagement Webinar for an overview of the Volunteer Program and all the benefits you can take advantage of by joining one of our amazing volunteer committees!