December 11, 2014 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its renewed partnership with Capitol Communicator, a free online resource that connects communicators in the Mid-Atlantic. As part of this year-long partnership, Capitol Communicator will be a title sponsor of one of AMADC’s “Executive Panel Series” events in 2015 in addition to hosting one of AMADC’s upcoming monthly Networkers in the Washington, D.C. metro area. AMADC will also continue to be a strategic partner for the 2015 Mid-Atlantic Marketing Summit next spring, which is produced by Capitol Communicator and Potomac Tech Wire.
AMADC’s monthly networkers offer an enjoyable way to meet other marketing professionals in a comfortable setting. Each networking event is held on a Tuesday night at a dynamic restaurant -- which may be new or an established power spot – at an optimum time to meet others in your field who are interested in discussing the latest innovations in marketing, discovering a new job, or finding a mentor – all while enjoying delicious food and drink. Each networker also features a business card raffle for a chance to win a gift certificate to the restaurant.
AMADC invites you to participate in the 4th Annual SIIA Software Marketing Survey, open to all Marketers!
The survey will take approximately 5 minutes to complete, and as a participant, you'll receive the full comprehensive report and industry data. Use the data to compare and gauge your marketing efforts against your peers and competitors, and learn how they are building their brand using social media, mobile technology, and SEO and SEM tactics.
We encourage you to take a few minutes to complete the survey now, as it closes on December 19. In addition to receiving the full report when it's produced, you'll be entered to win an Amazon gift card!
AMADC Announces Partnership With West Virginia University’s Integrated Marketing Communications Graduate Program
October 3, 2014 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with West Virginia University’s Integrated Marketing Communications Graduate Program (WVU IMC). As part of this year-long partnership, WVU IMC will be a title sponsor of one of AMADC’s popular “How-To” marketing education sessions and host one of AMADC’s monthly “Networkers.” AMADC will also benefit from access to WVU IMC’s annual INTEGRATE conference at a discounted partner rate.
A full house gathered last month at the newest Cafe Deluxe in DC’s popular West End to learn about the nuances of customer acquisition and nurturing leads during a bonus How-To led by HubSpot’s MK Getler. See what MK had to say about buyer personas, the personal touch, and contextual marketing – and who’s doing it well – in our exclusive one-on-one interview here.
Today’s consumers do not want to spend time reading long emails or articles. They want to use outlets like Twitter that summarize stories in 140 characters or less. These quick snippets of information, however, can feel so impersonal that consumers soon lose touch with the companies that they follow. The Washington DC Chapter found a way to relay information fast and efficiently, while still maintaining a personal touch – 90 Second Updates. Read the full interview with AMADC’s Immediate Past President, Brian Rutter, here.
A sell-out crowd of senior marketers gathered this past month to hear insights on the future of marketing from three high-level executives representing the Washington Redskins, The Ritz-Carlton, and USA Today. The exclusive AMADC event was held at the recently renovated office space of global architecture firm, Gensler. Following networking, attendees listened to the all-star panel as they praised the integration of technology and marketing, reinforced the power of brand, and cautioned attendees about the limits of data.
(Washington, DC – August 22, 2013) Social Networking expert, Sima Dahl, will kick-off the 2013-14 Speaker Series program hosted by the Washington, DC Chapter of the American Marketing Association (AMADC) on September 12, 2013 at the global architecture firm, Gensler.
(Washington, DC – August 13, 2013) A new partnership between the Washington, D.C. Chapter of the American Marketing Association (AMADC) and Georgetown University’s Center for Continuing and Professional Education (CCPE) addresses the need for ongoing professional development among marketers.
(Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline is commensurate with the start of the association’s 2013-14 fiscal year.
AMADC’s previous logo had been established expressly for the organization’s 80th anniversary, which was celebrated in 2012.