AMADC News
Marketer Spotlight: Wen Phan
AMADC would like to recognize Wen Phan, Director of the "How-To" series programming, for January 2012's Marketer Spotlight.
Want to Win Voters, Members or Media? Think Soda, Beer, French Fries
Successful, i.e., profitable brands grow by focusing their communication points on the emotional benefits. Think of the advertising you see from Apple, Starbucks and other premium brands – you never see Porsche offering a cash rebate. In order to be credible, the emotional benefits of the brand promise must be supported by “reasons to believe” (RTB) – the tactics such as product quality and service that make the brand special.
AMADC Taps R2integrated as Strategic Learning Partner
January 23, 2012 – Washington, DC The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with R2integrated. R2i will assist AMADC with the execution of its growing “How To” marketing education series providing critical content support, expertise, and leading guest speakers to the region’s marketing professionals.
Marketer Spotlight: Brendan Hurley Named 2011 Nonprofit Marketer of the Year
The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) named Brendan Hurley, past president of AMADC, as the 2011 Nonprofit Marketer of the Year on July 12, 2011 at AMA's Nonprofit Marketing Conference held in Washington, DC. This award recognizes extraordinary leadership and achievement in the field of nonprofit marketing.
Volunteer Spotlight: Jeffrey Adler
AMADC would like to recognize Jeffrey Adler, Chair of the AMADC Market Research Special Interest Group, for November 2011's Volunteer Spotlight.
Volunteer Spotlight: Christina V. McLean
AMADC would like to recognize Christina V. McLean, Director of AMADC Collegiate Relations, for November 2011's Volunteer Spotlight.
How to Build Your Brand Via Blogging
Whether you’re seeking a job or looking to advance your career, using
social media to raise your visibility is a must. Yet if you want to
stand out — either in a stack of resumes or when your boss needs
someone to head up a new project — don’t just do what everyone else is
doing. Instead, go beyond the cliché of Facebook, Twitter and LinkedIn.
