June 18, 2015 – Washington, D.C. – The Washington, D.C. Metropolitan Chapter of the American Marketing Association (AMADC) announced today that it will host its annual end of year knowledge sharing and networking event on Tuesday, June 30 beginning at 6:30 p.m. at The Loft located at 600 F Street, NW. AMADC’s 3.0 Experience will feature internationally recognized customer experience expert, John Goodman, who will share highlights from his newly-released book, “Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service.”
AMADC: How does collaborative ideation differ from traditional brainstorming?
Hansen: The difference between collaborative ideation and regular brainstorming is co-creation. Collaborative ideation is taking an idea and building it out into an actionable product, service, brand or campaign. Brainstorming is just coming up with new ideas whereas collaborative ideation is about taking those ideas to market.
April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.
March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.
Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven, and author of the bestseller, “PR for Anyone”. Christina guided the audience through strategies to getting media coverage with her “Three Pillars for Success” including: how to be newsworthy, how to create great hooks, and how to find the right journalists to pitch to. Through her examples, AMADC members were able to gain insight into developing a niche focus to break through the clutter and become industry experts in the media.
February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with New District Media, a Washington, D.C.-based video production and multimedia agency.
February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.
Blue Fusion Named Branding/Marketing/Design Agency of Record By American Marketing Association's DC Chapter (AMADC)
February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with Blue Fusion Creative & Marketing, a fully integrated marketing and communications agency that specializes in branding, creative, multimedia, digital, video and marketing services, as its agency of record (AOR). As part of this partnership, Blue Fusion will help AMADC with strategic membership communications by providing creative design and marketing services. In addition, Blue Fusion will serve as the title sponsor of AMADC’s “How-To” series of programming events in 2015 and will host one of AMADC’s upcoming monthly Networkers in the Washington, DC metro area.