From the desk of Mike Gardner, AMADC President

Mike Gardner Portrait

That’s the Spirits! Major AMA Updates You Don’t Want to Miss!

Whiskey Tasting… Chocolate Tasting… a Rooftop View of DC… That’s how AMADC plans to welcome the summer with our largest networking event yet. Mark your calendar for Tuesday, June 14th and join us for our Sweet Spirits of Summer Soiree! We’ll see you on the rooftop of Jack Rose as the sun goes down and we taste a series of special whiskeys, sample chocolates from area chocolatiers, enjoy great food, and walk away with free raffle items (yes, giveaways on us!) including baskets of bourbons from local liquor purveyors, a vacation week at the beach, and lots of other prizes!

In other news…
This past weekend, Regan Lamb (our President-Elect), Brent Hayhurst (our VP of Sponsorship), and I took a trip to Chicago to join up with about 400 other AMA Chapter leaders representing nearly all of the 79 chapters that make up the American Marketing Association (AMA). This annual event is known as the AMA Leadership Summit, and this year’s theme was “Converge.” It’s normally a lively event, (imagine the decibel level of being in a room with over 400 type A marketers representing virtually every industry in the country) but this year was even more exciting, as Russ Klein — AMA’s CEO, and Jill Herriott — AMA’s Chief Experience Officer revealed significant plans for the wider organization, which I would like to share with you.

Past Presidents Council

On March 8, AMADC held the Past Presidents Council lunch at Ris in DC. The main goal of the meeting was to discuss the current state of the chapter and receive input and fresh ideas on further optimizing chapter events, recruitment, and retention of members, as well as some other important topics. Many great ideas were shared, and they will be presented at the May board meeting by the council.

The Art of Networking: Dupont Circle Style – Sponsored by The Carlyle

AMADC president Mike Gardner welcomed marketers to the first networker of the spring season. He introduced Thomas Fraher, general manager of The Carlyle hotel in DC’s dynamic Dupont Circle, who awarded an overnight weekend stay to new member Brandon Kramer of National Business Group on Health at the March 22 Networker. The bonus was an additional winner — Gretchen Gailey of New Frontier Financial Group, who received a dinner certificate for two from The Riggsby restaurant, a Michael Schlow restaurant within The Carlyle. Don’t miss the next networker at City Tap House on April 19.

From the desk of Mike Gardner, AMADC President

Mike Gardner Portrait

In the April issue of AMA's Marketing News, the cover reads “The Seven Big Problems in Marketing.” If you haven’t had the chance to read it, please consider carving out some time to review it. The first sentence reads, “marketing has problems.” Ironically, without these problems we'd all be out of jobs. I think the reason many of us get out of bed each day is that we enjoy facing these challenges and making real impact in our industries to drive significant change.

Gannett Shows Marketers How It’s Driving Media Innovation

Nearly 100 AMADC members and marketers came together on February 17 to attend the inaugural Masters of Marketing series honoring Andy Yost, Chief Marketing Officer for Gannett. Attendees began the evening at a networking session at City Tap House and then walked to the Georgetown University School of Continuing Studies for the presentation and moderated discussion featuring Andy Yost and Ray Soto, Gannett’s Creative Lead responsible for developing immersive storytelling content through virtual and augmented reality applications. The session was moderated by Mackenzie Warren, who directs training programs for the 3,000 journalists across the USA TODAY Network.

Letter from AMADC Board President, Mike Gardner

Mike Gardner Portrait

It’s been an Outbranding Month!! We hit the ground running and introduced our new brand identity (BTW—How did you like the direct mail piece? Looking forward to seeing you at an upcoming networker and don’t forget to bring a friend on us!), we launched our Masters of Marketing Speaker Series featuring Andy Yost, CMO of Gannett, held a successful networker in Northern Virginia (at your request), led a Young Professional’s How-To Series on branding at LivingSocial, conducted a half day Board of Directors retreat, retooled our email communications to reflect our new identity, and made significant progress toward launching a completely updated and enhanced web experience in the coming months. Whew! Not bad in a month’s time, and we’re all pretty jazzed up that the Chapter finds itself on a positive and successful path!


Bates Creative leads effort to rebrand AMADC through renewed identity and improved resources for AMADC members.

February 23, 2016 – Washington, D.C. – The Washington, D.C. Chapter of the American Marketing Association (AMADC) announced today that Bates Creative agreed to serve as a Presidential Sponsor and Agency of Record to AMADC throughout 2016. This marks the third year Bates Creative has partnered with AMADC, with this year’s relationship expanding to include Bates Creative serving as agency of record as the firm leads the creative efforts behind AMADC’s rebrand.

From the desk of Mike Gardner, AMADC President

As I write this, the groundhog just learned that spring is a comin’.

It strikes a funny chord with me that given all of the complex weather models and storm tracking software that was used to predict the 2016 Blizzard, we somehow return to Punxsutawney Phil to tell us how much longer we’ll need to wear heavy coats and keep the ice scraper in the glove compartment of the car. Anyway, each year it’s fun to wait and see what Phil will show us and decide if he’s right in the end. No one ever gets mad at Phil for making a prediction that didn’t come true. He’ll never get fired — if he’s wrong, who actually cares in the end? Spring shows up sooner or later. We are basically relying on a rodent to tell us what the future holds.