Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market. Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.

Unleash the Hidden Power of the Social Customer and Grow Your Business

Please join Capitol Communicator and AMADC for a special Social Media Week DC opening day luncheon with Becky Carroll, Fortune 100 social media consultant, author and NBC/TV contributor hosted at the DC headquarters of Ketchum.

The Power of Real-Time Engagement: TV & Beyond

This event will cover social media approaches taken by Discovery Communications in TV and beyond, while inspiring attendees to answer the question; “What new social Media Strategy will you implement this year?"

Best of DC Series- Cause Marketing- Making the Most of Limited Budgets

Nonprofits rely on the generosity of individuals, corporations, and foundations to execute their mission. Our panelists will share unique marketing strategies that increase revenue by reaching potential donors, corporate sponsors, and volunteers- all with limited funds.

Doing Good, Well --Keys to Online Cause Marketing Success

Philanthropy/social marketing expert and author to share insights and best practices for effective Online Cause Marketing.

Luxury Marketing: Relevance, Brand Integrity and Customer Retention in a Recession

Washington, DC is one of the wealthiest metropolitan areas of the United States. Home to successful business owners, politicians, CEO’s, technology executives, athletes and other wealthy individuals. Luxury hoteliers, retailers, car companies, service companies and others each vie for a slice of the luxury consumer market. Yet, for the past few years the US economy has been in a deep recession. News media outlets have profiled the spending of executives and spending money on luxury goods has been vilified in the media. Yet, luxury retailers still remain. Selling products and services to customers that expect the best and want the best. These customers are not affected by the market and continue to spend on products and services.

Come meet a panel of luxury market executives to discuss how to compete, maintain brand integrity and retain customers in a tough economic climate.

Speaker Series: Social Media Trends for 2011

If one of your New Year’s Resolutions is to up your game in social media then this lively session is for you. Join social media gurus Jonathan Salem Baskin, author of the new book Histories of Social Media and Jennifer Abernethy, America’s Sales Stylist and SHE-EO of the Sales Lounge to learn about the trends in social media and ways that you can increase your presence and enhance and refine the strategies you are already moving forward. Whether you’re just getting started or taking your efforts to the next level, this program will deliver actionable insights and advice from two leading industry experts.

The Empowered Marketing & Customer Organization

In the age of empowerment, individual customers have unprecedented power. Customer-facing organizations, including marketing, sales, and customer service, can't face up to this in a top-down way. Instead they must empower their own staff to solve customer problems and create technology solutions that make customer connections. In this talk, Josh Bernoff describes a new framework for customer outreach.

Riding the Wave of Customer Experience: Using Service as a Word of Mouth Management System

Do you know what the "proven" six concepts are that will help your organization manage word of mouth?

Speaker Series program: The Future of the Web - Social Marketing ROI

Co-presented by AMADC and Washington Business Journal

Just a few years ago, Facebook was a tool for college students and teenagers. Now businesses and consultants use Facebook to sell products and services.

Businesses, associations and government agencies are now on Twitter – some have 1000's of followers. How does that relate to additional sales or affect the businesses bottom line?

Come out and meet national and local social marketing experts as they discuss the future of the web. It is social marketing? How does that affect marketing professionals? How does it affect ROI? It is measurable?

Upcoming Events

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Pack your brown bag and join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.