SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

How To: Make Work Great

This practical and innovative 1-day workshop receives rave reviews and encore requests at conferences and from companies around the world.

Event Marketing for Nonprofits: Making On-Site Strategies Work in an Increasingly Online World

Learn how to make your revenue-generating events, expos and seminars work better in an increasingly online world.

Take Charge! Get Organized for More Effective Market Research Presentations

Techniques for crafting concise, concrete, well-organized marketing research presentations, resulting in improved listener comprehension and actionable takeaways.

AMA-DC HealthCare SIG: Social Media impact on Healthcare

Disruptive social media innovation in healthcare continues to penetrate our lives. Social media is transforming how physicians, health care delivery, pharmaceutical and other health organizations improve patient experiences and drive demand for healthcare products and services.

Marketing Research SIG: Surveys & Social Media- How Twitter Transforms Traditional Market Research

Understand the strengths and weaknesses of social media research and how to integrate it into your traditional survey projects.

Business-to-Business B2B SIG Workshop: Enterprise Marketing – How to Become the Company of Choice

Marketing strategies that bring forth new consumers have drastically changed – that includes business consumers. Learn how to earn that business through best practices that win.

Nonprofit SIG: Cause Marketing Today sponsored by Carousel30

Cause Marketing Today – Managing Programs and Partnerships for Strategic Advantage

Presentation Archive: 
application/pdf iconAMADC_091610 SIG_speakerpresentation.pdf

Legal SIG: Protecting your Marketing Assets and Intellectual Property

We live in a digital world, where information is shared and duplicated around the globe in the blink of an eye. With products and brands constantly at risk of being pirated, learn about some measures you should you take to protect your intellectual property.

Presentation Archive: 
application/vnd.ms-powerpoint iconAMADC_SIG081910_SpeakersPresentations.ppt

Marketing Research SIG: Naomi Henderson — Maximize ROI from Qualitative Research

Master Qualitative Trainer Naomi Henderson will share elements of several presentations delivered at national conventions which will help you maximize ROI from Qualitative Marketing Research.

Nonprofit SIG: Effective Social Media in a Nonprofit Environment

How can non-profits implement and benefit from Social Media?  Learn the latest techniques and practices of organizations that have made Social Media successful. Get inside information on how to implement it as part of your overall marketing plan.  

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Four-week workshop that matches up-and-coming marketing professionals with senior-level marketers in their field of interest. Gain career guidance and enhanced marketing skills through one-on-one partnerships and industry leader speakers.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.