How To: Strengthen Your Corporate Reputation Through a Strong Corporate Social Responsibility Platform and Authentic Social Media Engagement
|AMADC Student Member||$25.00|
Who is responsible for managing your company’s reputation? Twitter and social media now drives public policy… social media can also drive your reputation.
While reputations are based on the judgments, perceptions and experiences of others, there are important steps you can take to build and foster a strong reputation foundation. According to the Reputation Institute’s 2017 Reputation Leaders Study, there are a handful of factors that define the top 10 U.S. companies on their list of reputable companies, including a focus on Corporate Social Responsibility (CSR), a strong corporate brand purpose, and consumer engagement via social media.
Expectations have evolved. Customers, members, investors, suppliers, communities, governments and the general public not only expect, but also now demand increased social responsibility and self-regulation. They want to know that the corporations and organizations they do business with have brands and cultures that contribute positively to the world around them.
Successful CSR programs don’t happen in a vacuum - they are transparent and well communicated to the public and other stakeholders. This communication of overall CSR goals and achievements helps to build trust in the company as well as its brands. And, as any business leader knows, that trust is an invaluable asset in today’s highly competitive global marketplace.
During this interactive session, our speakers will share insights and experiences in the area of reputation management via strong CSR initiatives and social media engagement. They will explore compelling ways to tell your story, to engage your internal and external stakeholders, and to ensure that you have a strong reputation foundation.
Regan is the Chief Marketing Officer at at OTM Partners LLC, a local agency specialized in the development and management of advocacy programs through branded communications, public affairs and corporate responsibility programs (CSR). She has more than two decades of experience shaping, advancing and achieving business objectives. She is passionate about making a difference in the world and working to help organizations implement meaningful CSR campaigns. Adept at strategic planning, messaging and brand-enhancement, her areas of expertise include collaborative leadership, change management, program design and execution, and organizational development. Regan is the president of the American Marketing Association’s DC Chapter and is also a member of the Corporate Responsibility Association's Brand & Reputation Management Thought Leadership Council.
A former journalist and press secretary, Shop is the first new media professional to be elected to the prestigious National Press Club’s Board of Governors. He founded the Club’s popular “Get It Online” digital media series, which has hosted luminaries from CNN, NASA and The White House to discuss media trends. Anthony’s views on digital media have been featured by the BBC, CBS and USA Today, and he has been featured as a keynote speaker at conferences across the globe, from Singapore and London to New York and Miami. Shop has a B.A. in International Relations from William Jewell College and an MBA from The George Washington University School of Business, where he serves as a lecturer."
In 2015, Shop was recognized as a "40 Under 40" by the Washington Business Journal for displaying business excellence while maintaining a commitment to the community.
Dr. Jennifer J. Griffin, Professor, Strategic Management & Public Policy at The George Washington University School of Business (Washington, DC), is also the Director, Global Strategies Program, GW’s Institute for Corporate Responsibility and former Department Chair. Engaged at all levels of learning (e.g., executive, doctoral, graduate, and undergraduate) Jenn examines how firms continuously co-create value with their stakeholders. Jenn teaches corporate strategy, business & public policy, corporate impacts, and corporate social responsibility in-person, online and through annual workshops with executives from Australia, the U.S., India and Chile.
Author of a forthcoming Cambridge University Press book, Managing Corporate Impacts: Co-Creating Value,numerous case studies, recipient of a 2015 Ave Tucker Research Fellowship, and a former Aspen Institute-Wye fellow, Jenn was the first School of Business faculty member awarded a GW Institute of Public Policy Research (GWIPP) award and has earned GW University Facilitating Fund (UFF) award. Her research published in books and has appeared in Public Administration Review, Business & Society, Group & Organization Management, Business & Politics, Corporate Reputation Review, Journal of Public Affairs, & Public Relations Quarterly, among others. Jenn is on the editorial review board of Business & Society, and Business Ethics: An European Review, among others.
Jenn, formerly an engineer with General Electric, Texas Instruments and 3M Company had assignments in the US and The Netherlands after receiving her B.Sci degree from ISU earned a MBA and Doctorate in Strategy & Policy from Boston University. Jenn and her husband are certified (currently, inactive) Commonwealth of Virginia firefighters and enjoy a good conversation with good food and their two teenage sons.
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