How To: Marketing Strategies for Overworked Marketing Firms
Often marketing agencies and other creative shops are too slammed meeting clients’ needs to work their craft in house. Learn concrete steps and shortcuts you can take to fine-tune your current marketing approach and create a more robust business.
Location and Cost:
1250 22nd Street NW
AMADC Members: $30
Student Members: $15
Lunch is included with registration!
About the Program:
For many marketers, it’s a classic case of the cobbler’s children having no shoes, as the old adage goes. Often marketing agencies and other creative shops are too slammed meeting clients’ needs to work their craft in house. While offering their clients strategy, creativity or both, marketing firms tend to push their own marketing efforts to the bottom of the priority list.
Learn concrete steps and shortcuts you can take to fine-tune your current approach and create a more robust business. Hear firsthand from a seasoned strategist who developed brand and marketing initiatives for such big names as Coors and Kraft, and now applies her lessons learned to help small- and mid-sized companies – including marketing firms – grow to the next level.
In this interactive session, we’ll show you tips, tricks, and shortcuts to ensure that you:
- Target the best segments and clients for your business
- Offer the best services for your business and your customers
- Set a profitable pricing structure – and stick to it
- Laser-focus on the optimal marketing tactics to grow your practice
Real-life examples, both from past successes and your peers in the room, will show how these four steps can help you rethink your marketing efforts. You’ll come away with assessment tools to figure out where you want to be and how to get there. Bring your questions and biggest challenges and leave with a clear plan to build your business and expand your profits.
Who Should Attend
Marketing Consultants, Marketing Managers, Agency & Business Owners
About the Speaker:
Mary Ellen Hickman, MBA, Owner, Hickman Consulting Partners, LLC
Mary Ellen Hickman, MBA, is a seasoned business and marketing strategy consultant with twenty years of experience in brand management, marketing strategy and new product launch in the US and overseas. As the head of Hickman Consulting Partners, Mary Ellen has a proven track record of helping management teams of small businesses significantly improve profitability while taking their companies to the next level. A frequent speaker, she regularly leads highly rated, interactive marketing webinars and workshops for organizations such as Office Depot’s Web Café, Women Impacting Public Policy, and the Center for Nonprofit Advancement.
Mary Ellen’s experience includes national brand management and new brand launch at Coors, Warner-Lambert and Kraft. She has successfully launched three small businesses in the US and overseas. Mary Ellen received her MBA from the Darden Graduate School of Business at the University of Virginia and her bachelor’s degree, cum laude, from Georgetown University.