How To: Engage Your Audience in the Mobile Space

Start Date
End Date
About The Program

Get inspired with fresh and innovative ways to engage your audience in the mobile space.


National Hospice and Palliative Care Organization (NHPCO)
Conference Room, Level 1
1731 King Street
Alexandria, VA

Walking Directions from the King Street Metro Platform:

  • Take King Street/Busses Exit onto King Street
  • Make a right or head east on King Street/VA-7
  • Walk past the Hilton Hotel, Ernie’s Crab House & Cardinal Bank (green awning on bank)
  • Make a left through the arch (which is across the street from 1650 King Street)
  • Walk through the arch on the right-hand sidewalk up the hill toward the Club Managers Association Building
  • Turn right and walk down the brick path to 1731 King Street


AMADC Members: $30
Non-Members: $50
Student Members: $15

Pre-registration closes Tuesday, February 18th at 12pm. On-site registration will be offered with an additional $10 registration fee.

About the Program:

It is no surprise mobile is quickly becoming a critical channel for marketers everywhere. With the use of smartphones and tablets on the rise, you'll need to learn how to effectively reach this audience to grow your brand. This How-to session will uncover the tools and tips for success to develop a mobile app that reaches your marketing goals - from strategy to design and deployment.

Bates Creative, a globally recognized integrated design agency, will lead this exciting session and show real examples of how they have created apps that tell stories, reach business goals and create interactive opportunities that engage audiences. See how their "imagine" philosophy drives their creative work and learn how you can deploy different use cases for mobile apps – such as sales enablement tools, recruitment tools or digital brochures -- that engage different audiences.

In this session, you'll learn:

  • How to leverage the “imagine” philosophy to develop innovative solutions to meet your marketing goals
  • Why its critical to reach your audience in the mobile space before your competitors do
  • How digital publishing and mobile apps can elevate your marketing initiatives and increase ROI
  • The strategic process behind designing and deploying a mobile app tailored for your audience

About the Speakers:

Debbie Bates-Schrott

Debbie Bates-Schrott, President, Bates Creative

As President of Bates Creative, Debbie Bates-Schrott brings deep understanding of leading edge digital publishing strategies and brand initiatives across marketing platforms to clients and partners. Her visionary thinking about brands and her engagement in partnerships has attracted a global clientele, including Fortune 100 companies, leading associations and government agencies. Debbie’s energy and passion for rallying brands has made her a highly sought after speaker who regularly contributes to media and marketing events around the country.

A natural entrepreneur and trailblazer, Debbie founded her own agency, Bates Creative Group, which celebrated its 10-year anniversary in 2013. She has successfully led the agency from a print to a digital world, contributing to year-over-year growth. Prior to launching Bates Creative, Debbie co-founded a graphic design agency before the age of 30.

A graduate of the Corcoran College of Art + Design, Debbie has also served on numerous boards, including Association Media and Publishing, Florida Magazine Association, International Association of Business Communicators, and Art Directors Club of Metropolitan Washington.

Erik Hansen

Erik Hansen, Creative Director, Bates Creative

With over ten years of experience in branding and creative strategy, Erik leads the creative team with a focus on providing value by design. Erik’s distinct combination of design thinking and analytical judgment are used to deliver unique solutions to differentiate, disrupt, validate and springboard businesses in their respective markets with award-winning design.

Before joining Bates Creative, Erik was the founder and Creative Strategist for Think Monumental, a boutique ideation, branding and creative agency in Washington DC and Portland. His background also includes being an adjunct professor of Branding at George Mason University, Boston University CDIA and working for the American Society of Interior Design as the Director of Marketing and Brand Strategy where he led the repositioning of the organization and led all national marketing, brand strategy, communications and advertising efforts.

Erik graduated from the Corcoran College of Art + Design and is a regular speaker in the DC area on Design Thinking, Branding and Non-Traditional Career Paths in Design.