How-To: Connect with Consumers in the DC Market

Sponsored by Unleashed Technologies, Hosted by Georgetown University CCPE
Start Date
End Date
AMADC Member $30.00
AMADC Student Member $25.00
Non-Member $50.00

*There will be a $10 surcharge for onsite registrations

Location Name
Georgetown University CCPE
640 Massachusetts Ave NW
District Of Columbia
About The Program

AMADC and WBA Research invite you to attend a deep dive into the Washington DC consumer mindset. We will explore how consumers in the Washington DC area have adapted their attitudes, values, and lifestyles to meet the ever-changing challenges of today’s world.

WBA Research has been measuring consumer sentiment in the Washington DC region since its inception in 1987. During this detailed session, WBA President Steve Markenson will present what they have observed since the start of the century based on data from studies completed in 2000, 2006, 2010, and 2016, including:

  • How Consumers’ Interactions with Technology and Social Media Continue to Evolve
  • Changing Lifestyle Habits Over Time and Across Generations
  • The Attitudes and Values That Make DC Consumers Tick


11:30am – 12:00pm Registration and Lunch Buffet
12:00pm – 1:30pm Speaker Presentation and Q&A

About the Speaker
Steve Markenson
Steve Markenson
President, WBA Research

Steve joined WBA in 1996 and was named President in 1997. Steve has been working in market research since 1987 and has been employed with national research firms including Yankelovich Partners and Opinion Research Corporation.  He has expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses.  In addition, Steve is a professional focus group moderator.

As previous Director of Research for Snyder Communications, Steve directed the market research projects for many Fortune 1000 clients.  Throughout his career, Steve has worked with a wide array of companies in a variety of industries; such as Merrill Lynch, Discover Card, PNC Bank, Bank of America, CareFirst BlueCross BlueShield, Johnson & Johnson, Metropolitan Washington Airports Authority (MWAA), Washington Metropolitan Area Transit Authority (WMATA), New York MTA, and many others.

Steve graduated Cum Laude with a bachelor's degree in Economics and Business from the University of Pittsburgh.  He is an active member of the American Marketing Association (AMA) and the Marketing Research Association (MRA), and is also among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program.  Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola College in Maryland, and American University. 

About the Sponsor
Georgetown University Center for Continuing and Professional Education

The Georgetown University Center for Continuing & Professional Education (CCPE) offers programs designed for professionals, career changers, and entrepreneurs. Our portfolio of professional certificate programs and courses provides a targeted and flexible means to advance, change, or refocus careers and position organizations for future growth. We also partner with organizations to design and deliver custom learning solutions addressing specific business objectives. Learn more about how we can benefit your career or organization at

Unleashed Technologies

Unleashed Technologies is an enterprise WostingSM firm based in Columbia, Maryland, providing complete web and hosting solutions to clients across multiple vertical markets. Unleashed Technologies has earned the distinction of being one of Inc. Magazine’s top 5000 fastest growing private companies in 2013, 2014, and 2015. The firm is also recognized by B2B research firm Clutch as a 2016 Market Leader in Drupal Development and was selected to Clutch’s 2016 Top DC Web Developers list. With unparalleled web development and integration capabilities, Unleashed Technologies delivers custom, cost-effective digital presences that create an exceptional user experience while achieving key business objectives. Learn more at