How-To: Connect with Consumers in the DC Market
|AMADC Student Member||$25.00|
*There will be a $10 surcharge for onsite registrations
AMADC and WBA Research invite you to attend a deep dive into the Washington DC consumer mindset. We will explore how consumers in the Washington DC area have adapted their attitudes, values, and lifestyles to meet the ever-changing challenges of today’s world.
WBA Research has been measuring consumer sentiment in the Washington DC region since its inception in 1987. During this detailed session, WBA President Steve Markenson will present what they have observed since the start of the century based on data from studies completed in 2000, 2006, 2010, and 2016, including:
- How Consumers’ Interactions with Technology and Social Media Continue to Evolve
- Changing Lifestyle Habits Over Time and Across Generations
- The Attitudes and Values That Make DC Consumers Tick
11:30am – 12:00pm Registration and Lunch Buffet
12:00pm – 1:30pm Speaker Presentation and Q&A
Steve joined WBA in 1996 and was named President in 1997. Steve has been working in market research since 1987 and has been employed with national research firms including Yankelovich Partners and Opinion Research Corporation. He has expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses. In addition, Steve is a professional focus group moderator.
As previous Director of Research for Snyder Communications, Steve directed the market research projects for many Fortune 1000 clients. Throughout his career, Steve has worked with a wide array of companies in a variety of industries; such as Merrill Lynch, Discover Card, PNC Bank, Bank of America, CareFirst BlueCross BlueShield, Johnson & Johnson, Metropolitan Washington Airports Authority (MWAA), Washington Metropolitan Area Transit Authority (WMATA), New York MTA, and many others.
Steve graduated Cum Laude with a bachelor's degree in Economics and Business from the University of Pittsburgh. He is an active member of the American Marketing Association (AMA) and the Marketing Research Association (MRA), and is also among the first to be certified at the Expert level by the Marketing Research Association’s Professional Researcher Certification program. Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola College in Maryland, and American University.
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