Build Your Brand

How-To: Build Your Brand with Influencer Marketing

Sponsored by Unleashed Technologies, Hosted by Georgetown University CCPE
Start Date
End Date
AMADC Member $30.00
AMADC Student Member $25.00
Non-Member $50.00


Location Name
Georgetown University CCPE
640 Massachusetts Ave NW
District Of Columbia
About The Program

No one decides to buy based on ads anymore. We ask friends, family, neighbors, co-workers, reviewers and experts for advice. Today it’s people not advertising that build great brands. Influencer marketing is a powerful way for brands to leverage these shifts to attract new audiences, engage them and spur action.

The problem with influencer marketing is it’s being treated as a thinly veiled ad. Just like the transactional arrangements for advertising, companies are paying influencers for tweets, blog posts, snaps, vlogs and personal appearances. And guess what? It doesn’t work and brands are often left feeling frustrated because they paid an influencer who—at best—didn’t deliver results and—at worst— went rogue. In place of that tired, recycled formula, brands need an innovative approach that recognizes influencers as collaborators and influencer marketing as co-branding. In this energy-packed session full of actionable insights, we’ll explore this new approach giving you the skills you need to use influencer marketing most effectively.

 After this session you’ll head back to your office with the ability to

  • Define what an influencer is 
  • Understand when and why to use influencer marketing
  • Set achievable goals AND measure them
  • Find the right influencer to work with 
  • Create an influencer marketing plan engineered for success


11:30am – 12:00pm Registration and Lunch Buffet
12:00pm – 1:30pm Speaker Presentation and Q&A

About the Speaker
Leigh George
Leigh George, PhD
CEO at freedom

Leigh is the founder of freedom, a strategic branding and marketing un-agency wholly devoted to innovation. She recognizes that organizations are struggling to innovate and tackle important challenges because they are being held back by rigid approaches and old ways of thinking. Freedom uses innovative processes, tools and teams to help brands create new solutions to connect with people in our dynamic, digital world. Before launching her own company, Leigh led branding and content marketing at a health non-profit, was VP in Ogilvy’s social@Ogilvy practice and led branding and digital strategy teams at several digital agencies in the DC area. She has a Ph.D. in branding history and theory – one of the few people in the country with that distinction.

About the Sponsor
Georgetown University Center for Continuing and Professional Education

The Georgetown University Center for Continuing & Professional Education (CCPE) offers programs designed for professionals, career changers, and entrepreneurs. Our portfolio of professional certificate programs and courses provides a targeted and flexible means to advance, change, or refocus careers and position organizations for future growth. We also partner with organizations to design and deliver custom learning solutions addressing specific business objectives. Learn more about how we can benefit your career or organization at

Unleashed Technologies

Unleashed Technologies is an enterprise WostingSM firm based in Columbia, Maryland, providing complete web and hosting solutions to clients across multiple vertical markets. Unleashed Technologies has earned the distinction of being one of Inc. Magazine’s top 5000 fastest growing private companies in 2013, 2014, and 2015. The firm is also recognized by B2B research firm Clutch as a 2016 Market Leader in Drupal Development and was selected to Clutch’s 2016 Top DC Web Developers list. With unparalleled web development and integration capabilities, Unleashed Technologies delivers custom, cost-effective digital presences that create an exceptional user experience while achieving key business objectives. Learn more at