How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry. In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

How to: Use Descriptive and Predictive Analytics to Boost Your Social Media Performance

This How To session will cover specific tools and tactics for using state-of-the-art marketing analytics to monitor social media marketing performance for better results.

The Marketing Code Disconnect

By 2017, it is predicted the CMO will spend more on IT than the CIO. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. In this webinar, Vocus will discuss the challenges ahead and how technology and education can help bridge the gap.

How To: Extreme Blog Makeover--Rethinking Your Blog to Actually Deliver ROI

Not seeing the type of engagement on your blog that you’d like to see? There are millions of blogs on the web and very few are successful. In this workshop, you will learn some of the most common pitfalls as well as a proven process to run a blog that delivers a return on your investment.

How To: Marketing Strategies for Overworked Marketing Firms

Often marketing agencies and other creative shops are too slammed meeting clients’ needs to work their craft in house. Learn concrete steps and shortcuts you can take to fine-tune your current marketing approach and create a more robust business.

How To: Improve Your Professional & Personal Effectiveness – It’s all in your head!

All marketers know their technical ‘tricks of the trade’ – things like how to identify target markets, position products or promote them successfully. But what is it that sets individual marketing professionals apart? Why are some so much more effective than others? The real difference can often lie in the individual’s attitude and personal approach to opportunities.

Here’s your chance to learn the critical, personal effectiveness techniques they didn’t teach you in business school. Discover new ways to change your approach to professional and personal opportunities by changing the way you think about them.

Marketers From Mars - Exclusive Webinar by ExactTarget

Join AMADC 80th Anniversary Sponsor ExactTarget as they host their first SUBSCRIBERS, FANS, & FOLLOWERS report of 2013, Marketers From Mars.

How To: Effectively Market a Nonprofit


This How To Series is sold out!

With over 2 million nonprofits in the US, only a few rise to the top of national consciousness. Learn about some of the unique marketing tools available and skills needed to succeed.

Mastering Mobile Design and Marketing

Mobile web is the fastest growing industry in the history of the internet and building effective mobile experiences for your business has become an essential part of succeeding in the digital space. As more businesses begin to embrace mobile, more mobile sites are starting to sprout, however the majority of designers have yet to truly grasp the most effective practices in building them. Join us for an AMADC Webinar with FiddleFly President, Alex Kutsishin, as he shares tips, strategies, and powerful ideas on best practices in mobile web design and marketing. From design specs to real-world implementation, you can learn how to design and deploy amazing mobile websites!

Learn All the Benefits of Volunteering with AMADC!

Are you looking for more ways to increase the value of your membership? Do you want increased visibility within the association and within the DC marketing community? Join AMADC for an overview of the Volunteer Program and all the benefits you can take advantage of by joining one of our amazing volunteer committees!

How To: Rethink Marketing, Rethink Innovation

The renowned business guru, Peter Drucker, once famously quipped – marketing and innovation are the only two functions of a business, the rest are all costs. Whether you agree or disagree with him is irrelevant – all that matters is that we not forget the critical role customers and customer value play in helping businesses grow profitably!

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Add to calendar

CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Four-week workshop that matches up-and-coming marketing professionals with senior-level marketers in their field of interest. Gain career guidance and enhanced marketing skills through one-on-one partnerships and industry leader speakers.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.