How-To Series

Who said learning was over when you finished school? Pack your brown bag and join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry. In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

AMADC & Capitol Communicator CMO Roundtable Dinner

The Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

How To Webinar: Activating the Social Web to Reach Potential Customers & Members

Social media is about people authentically conversing with a community, but where do you begin? As a marketer, you are plagued by a lack of time and resources, so how do you leverage the power of social content aggregation to let the community do the work for you? In this session, we will focus on the ways in which you can build and engage with potential customers and members on the social web through social aggregation technology and community activation methods.

How To: Identifying and Activating Communities of Interest on the Social Web

This session will cover: How these new social channels are driving your customer’s buying decisions and affecting your marketing efforts; How to identify the communities that matter the most to your brand; and How to engage and activate those areas to intersect the buying.

How To: Make Your Market Research Work for You!

This workshop will give you an in-depth look at how to translate market research into actionable results, develop winning strategies based on data, and set yourself (and your marketing plans) up for success.

Presentation Archive: 
application/pdf iconHow To: Make Your Market Research Work for You! Presentation

How To: Surviving Complexity – Working More Hours Isn’t the Answer

Can we succeed despite overwhelming and contradictory goals? The answer is yes, but only by being on target and working "on-purpose" at all times.

How To: Creating Effective Content for Global Audiences

This event will provide you with the framework to improve traditional and social media content for global audiences.

How To: Unlocking the Secrets of Successful Consulting

If you are an independent consultant or thinking of being one, this event will provide the framework to take you to the next level.

How To: Creating websites that don't suck: Your website is for your user, not for you

This event will provide you with the framework to improve user experience on your website.

How To: Get Your App On!

This How To session covers the fundamentals of developing, deploying and promoting a Smartphone application for your organization.

How To webinar: Build a Successful Email Marketing Program

Email marketing provides the highest ROI of any other marketing channel ($43.62/$1 spent in 2009) according to the DMA. Are you taking advantage of this cost effective, measurable medium?.

Upcoming Events

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Pack your brown bag and join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.