The AMADC 3.0 Experience presented by Bates Creative

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About The Program

Get Entertained | Get Educated | Get Engaged

AMADC is celebrating the end of its 2014-15 fiscal year, and the beginning of summer, with a networking event like no other! This is our chance to say “thank you” and your opportunity to catch up with some of DC's top marketers and the chapter’s Board of Directors. You'll enjoy a premium open bar and hors d'oeuvres, as well as a special presentation from Customer Experience guru and author of the newly-released book “Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service,” John Goodman. John will share his insights on how to keep customers happy and engaged across industries while sharing his more than 40 years of expertise in working with Fortune 100 firms, governmental organizations, and countless non-profits.


6:30 – 7:15pm Registration/Networking (cocktails and passed hors d'oeuvres)
7:15 – 8:00pm Featured presentation from best-selling author John Goodman
8:00 – 8:30pm Optional Book Signing
8:00 – 10:00pm Networking/DJ (open bar and buffet)

The Loft at 600F


The Loft at 600 F
600 F St NW
Washington, DC 20004
Metro accessible: Located directly across from the Gallery Place Metro Stop.

Capitol Pedicab

Riding in Style

AMADC has partnered with Capitol Pedicabs to provide our guests – that’s you – with a fun and unique way to arrive at the event. Complimentary Pedicabs will pick you up at Metro Center (12th and F St exit) and escort you down F Street to the venue.

Register Now


AMADC Members: $85
Non-Members: $120

About the Speaker

John GoodmanJohn Goodman, Vice Chairman, Customer Care Measurement & Consulting

A customer experience researcher, innovator, and entrepreneur.

A co-author of the 1970’s breakthrough study of consumer complaint behavior and customer service for the White House Office of Consumer Affairs, John is one of the original trailblazers of the customer experience industry. His contributions to this research overturned conventional wisdom and were instrumental to repositioning customer care as a potential profit center.

Since then, John has “written the book” on the customer experience – literally and figuratively.

Having personally directed some 1,000 customer experience studies for clients worldwide in every conceivable sector, John is an authoritative consultant in the field of customer-driven quality. His first book – Strategic Customer Service – offers a panoramic view of his body of work and presents a proven, practical approach for leveraging the profitability of better customer relationships. It has been translated to multiple languages in both Europe and Asia. 

John is an engineer by training. So it’s no surprise that his approach to harnessing the benefits of a better customer experience is powered by his appreciation and skills for measuring and quantifying voice of the customer data. His motto: if you can’t measure it, you can’t improve the management of it.

The key to customer experience success is building a powerful business cases for improvement. John has the unique ability to do this by triangulating the traditional disciplines of quality improvement, marketing, market research and service operations. Frank, straightforward and ROI savvy, John helps his clients get past the hype, and find the true golden nuggets of a better customer experience. As John is often known to remark in a client briefing, “ If you don’t have a headache at the end of this briefing , we haven’t done our job – you’re not working with us to make you feel good , you’re working with us to help you increase profitability.”

A highly sought-after speaker, John routinely shares his customer experience perspective with companies and organizations worldwide. John has spoken in more than 20 countries.

John and his wife Alice reside in Bethesda, Maryland.

About the Sponsor

Bates Creative is a nationally recognized integrated design agency that specializes in storytelling by design. Its team of strategists, designers and industry thought-leaders has an established reputation for excellence in design innovation that helps to position and propel clients in their respected markets. Through creative strategy, brand development, content engagement and digital solutions, Bates Creative helps companies, organizations, products and services gain market growth and awareness to achieve long-term goals. Learn more at

Additional event sponsorships available - contact Brent Hayhurst for more details.