Marketers From Mars - Exclusive Webinar by ExactTarget

Event Date:

Thursday, February 14, 2013 - 3:00pm - 4:15pm

Think you're the average consumer?

Think again.

In their first SUBSCRIBERS, FANS, & FOLLOWERS report of 2013, Marketers From Mars, ExactTarget addresses the question marketers have been asking themselves for years:

Am I really that different from the average consumer?

In short- yes, you are different. Marketers From Mars compares and contrasts the preferences and behaviors of marketers and consumers to help you:

Differentiate marketer and consumer digital behaviors.
Evaluate digital channels based on consumer preference.
Avoid personal bias to better reach consumers.

It's time to stop making assumptions and start being relevant. Hear straight from the experts by attending this webinar!

Cost:

This webinar is free for all attendees!

Speakers:

Jeffrey K. Rohrs
VP
Marketing Research & Education

Morgan Stewart CEO
Trendline Interactive

June

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Four-week workshop that matches up-and-coming marketing professionals with senior-level marketers in their field of interest. Gain career guidance and enhanced marketing skills through one-on-one partnerships and industry leader speakers.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.