Unleash the Hidden Power of the Social Customer and Grow Your Business

Event Date:

Monday, February 13, 2012 - 12:00pm - 1:30pm

Please join Capitol Communicator and AMADC for a special Social Media Week DC opening day luncheon with Becky Carroll, Fortune 100 social media consultant, author and NBC/TV contributor hosted at the DC headquarters of Ketchum.

Location and Cost:

Ketchum DC
2000 L Street NW
#300
Washington, DC 20036

Capitol Communicator Sponsors & AMADC Members: $55
Non-Sponsor/Non-Member: $70

Lunch will be provided

About the Program:

Customers are more empowered than ever - and more vocal. Social media is driving a change in customer behaviors; do you know how to harness it? This talk will help you create winning strategies that leverage social media to grow your business, and that of your clients, through current customers and brand loyalists. Drawing from her book The Hidden Power of Your Customers, Becky Carroll will discuss the mindset of the social customer and share specific strategies to unleash the potential that is hidden within them.

About the Speaker:

Becky Carroll, author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers

Becky is the author of The Hidden Power of Your Customers: Four Keys to Growing Your Business Through Existing Customers (Wiley, July 2011). She is also the founder of Petra Consulting Group, a consultancy focused on social media and customer experience. Her client roster includes several Fortune 100 companies such as Electronic Arts, HP, Fujitsu and Ford,. In her most recent role, she was the Community Program Manager and social media strategist for Verizon. In addition, Becky is the Social Media Contributor for NBC/TV San Diego. She teaches the "Marketing via New Media' class at University of California San Diego and is the author of top customer service blog Customers Rock!

Event Location:

Ketchum DC

2000 L Street NW # 300

Washington, DC 20036

See map: Google Maps

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Four-week workshop that matches up-and-coming marketing professionals with senior-level marketers in their field of interest. Gain career guidance and enhanced marketing skills through one-on-one partnerships and industry leader speakers.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.