Advertising Week DC's "Mobile At The Core Of Your Digital Marketing Strategy"

Event Date: 
Tuesday, September 20, 2011 - 5:30pm - 7:30pm
Register Now

Join us as AMADC partners with Advertising Week DC to host this fabulous event with a presentation on "Mobile At The Core Of Your Digital Marketing Strategy".

Advertising Week DC

Mobile At The Core Of Your Digital Marketing Strategy
featuring Paul Palmieri, President & Chief Executive Officer, Millennial Media

As the market for smartphones has skyrocketed, marketers have been testing and scaling their use of the mobile medium for nearly four years. Over the past 12 months, something has changed to put mobile in the drivers seat for your digital strategy.

Date and Location:

Tuesday, September 20, 2011
5:30-7:30pm

AARP Headquarters
601 E Street, NW
Washington, DC 20004
Metro-Accessible via the Gallery Place/Chinatown Metro Station

Cost:

AMADC Members! Take advantage of this special deal and receive DC Ad Club member rates for all Advertising Week DC programming

DC Ad Club/AMADC Member: $69
Non-Member: $89
Student Member: $49

About the Program:

As the market for smartphones has skyrocketed, marketers have been testing and scaling their use of the mobile medium for nearly four years. Over the past 12 months, something has changed to put mobile in the drivers seat for your digital strategy.

The discussion will center around these changes, what makes mobile unique, and the direction the mobile media landscape is headed for the next 1-3 years. Paul Palmieri, co-founder and CEO of the largest independent mobile advertising platform – Millennial Media, will share his insights on how mobile is migrating to the center of the digital ad budget. Paul is incredibly frank and data driven, so come prepared with your questions for the Q&A.

About the Speaker:

Paul Palmieri, President & CEO, Millennial Media

Paul has spent the past 17 years building businesses in and around the wireless technology and media industries. As a founder, corporate executive, investor, industry leader and entrepreneur, Paul’s work has had a profound impact on the growth of the mobile media industry.

As Millennial Media’s President and CEO, Paul is responsible for leading the company’s growth and industry leadership. He has guided the company from startup to its current position as the largest independent mobile advertising platform in the US by focusing on the needs of advertisers, innovative technologies and industry growth.

Paul is a well-known pioneer and industry leader in the global mobile entertainment and data marketplace. He led many groundbreaking efforts while at Verizon Wireless, resulting in new and successful business models that led to rapid growth in mobile media.

The winner of the 2010 Ernst & Young Maryland Entrepreneur of the Year for Technology, Paul has held key management roles with Verizon Wireless, Advertising.com, Tessco Technologies and American Personal Communications (now SprintNextel). Prior to co-founding Millennial Media, Paul was a Venture Partner with Acta Wireless.

Paul is actively involved at the leadership levels of numerous organizations and companies. He is the Global Vice Chairman for the Mobile Marketing Association (MMA); he is on the CTIA Wireless Internet Caucus Leadership Council, the advisory board for Acta Wireless, and three privately held companies in the mobile industry.

Paul is active in economic development – serving on the Board of the Greater Baltimore Technology Council, and on the advisory board for Washington, DC-based incubator LaunchBox Digital. In his community, he serves on the advisory board of the Mobile Giving Foundation, and as a member of the President’s Council at Mount Saint Mary’s College.

Paul received a B.A. from Mount Saint Mary’s College in 1992 and lives in Hunt Valley, Maryland with his wife and two children.

About Advertising Week DC:

Metropolitan Washington, DC, hosts the greatest concentration of power and influence on the planet. Some of the region's smartest people work as communications professionals - for advertising and public relations firms, government agencies, corporations and media companies.

Every day these talented and innovative professionals launch new strategies, messages, programs and campaigns - crafted to connect with DC's own highly informed audience and with specific audiences around the country and around the world.

Advertising Week DC is planned by business leaders from the greater Washington advertising, marketing, and media industry, and is supported by the DC Ad Club.

Event Location: 
AARP Headquarters
601 E Street, NW
Washington, DC 20004
See map: Google Maps

Upcoming Events

«  

May

  »
S M T W T F S
 
 
1
 
2
 
3
 
4
 
5
 
6
 
7
 
8
 
9
 
10
 
11
 
12
 
13
 
14
 
15
 
16
 
17
 
18
 
19
 
20
 
21
 
22
 
23
 
24
 
25
 
26
 
27
 
28
 
29
 
30
 
31
 
 
 
Add to calendar

CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.