Advertising Week DC's Learn More: A Digital Transformation Strategy Gone Stratospheric! Interactive Media at PBS

Event Date: 
Tuesday, September 20, 2011 - 12:00pm - 1:45pm
Register Now

Join us as AMADC partners with Advertising Week DC to host this fabulous event focusing on a Digital Transformation Strategy Gone Stratospheric!

A Digital Transformation Strategy Gone Stratospheric: Interactive Media at PBS Advertising Week DC

Learn More: A Digital Transformation Strategy Gone Stratospheric! Interactive Media at PBS
featuring Jason Seiken, Senior Vice President, PBS Interactive

In this limited capacity venue, meet Jason Seiken, the ringleader of the digital transformation at PBS, and the founding editor of Washingtonpost.com., as he showcases the accomplishments which have led to the success of PBS’ digital strategy and how it impacts the future of one of the most respected organizations in America.

Date and Location:

Tuesday, September 20, 2011
12:00 - 1:45pm

Hotel Monaco
700 F Street, NW
Washington, DC 20004
Metro-Accessible via the Gallery Place/Chinatown Metro Station

Cost:

AMADC Members! Take advantage of this special deal and receive DC Ad Club member rates for all Advertising Week DC programming

DC Ad Club/AMADC Member: $69
Non-Member: $89
Student Member: $59

Registration includes lunch.

About the Program:

PBS has transformed itself from a solely broadcast organization to a multi-platform leader that serves Americans through television, mobile TV, the Web, interactive whiteboards in the classroom and more. PBS reaches more than 124 million people through television and more than 20 million people online each month. According to comScore, it’s now the 15th largest online video property, and consumption of video alone on PBS’ web and mobile platforms has increased from 2 million views per month just three years ago to 145 million views per month this past June.

In this limited capacity venue, meet Jason Seiken, the ringleader of the digital transformation at PBS, and the founding editor of Washingtonpost.com., as he showcases the accomplishments which have led to the success of PBS’ digital strategy and how it impacts the future of one of the most respected organizations in America.

About the Speaker:

Jason Seiken Jason Seiken, Senior Vice President, PBS Interactive

Jason oversees PBS’ award-winning new media services, including pbs.org, pbskids.org, pbskidsgo.org, and the PBS mobile products, such as PBS for the iPad. He also is responsible for revenue from new media and from worldwide DVD distribution and download to own.

PBS during the past two years has become an industry leader in the new media space. In a little more than a year, the number of videos viewed on PBS Web sites rose from 2 million a month to 88 million a month. The PBS Kids sites are now the most popular children’s sites on the Web for viewing video, according to comScore. And PBS for the iPad became the #1 most popular free iPad app within 24 hours of launch.

In addition, PBS has introduced a number of industry firsts. PBS was the first site to integrate interactive games into television video (pbskidsgo.org). PBS was the first organization to debut a television program on Facebook and, a few months later, the first to debut a program on the iPad. Recently, PBS became the first organization to use augmented reality as an educational tool.

Before joining PBS, Jason was based in London, where he led content development for AOL’s businesses in the UK, France, and Germany as Vice President, Content and Programming for AOL Europe. In addition, Jason was the founding Executive Editor of washingtonpost.com, leading the team that created one of the premier newspaper Web sites in the world.

About Advertising Week DC:

Metropolitan Washington, DC, hosts the greatest concentration of power and influence on the planet. Some of the region's smartest people work as communications professionals - for advertising and public relations firms, government agencies, corporations and media companies.

Every day these talented and innovative professionals launch new strategies, messages, programs and campaigns - crafted to connect with DC's own highly informed audience and with specific audiences around the country and around the world.

Advertising Week DC is planned by business leaders from the greater Washington advertising, marketing, and media industry, and is supported by the DC Ad Club.

Event Location: 
Hotel Monaco
700 F Street, NW
Washington, DC 20004
See map: Google Maps

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