Business-to-Business B2B SIG Workshop: Enterprise Marketing – How to Become the Company of Choice
Marketing strategies that bring forth new consumers have drastically changed – that includes business consumers. Learn how to earn that business through best practices that win.
Speaker:
Carol Frazer, Senior Partnership Manager, Meredith Corporation
Cost:
AMADC Member: $25
Non-Member: $40
Onsite Registration Fee: $10
About the Program:
Just as factors such as generational shifts in thinking and communication have revolutionized the way we reach consumers, the same concept applies to business-to-business marketing: the practices of yesteryear simply will not work. Learn how to make your company more attractive to prospective businesses that’ll position you for:
- Success stories and client portfolios leading to widespread, multi-level marketing campaigns…and more business
- Client relationships built on loyalty that provide increased networks and a steady flow of referrals
- An online identify that engages both current and prospective business consumers
About the Speaker:
Carol Frazer, Senior Partnership Manager, Meredith Corporation
Carol Frazer is a Senior Partnership Manager for the Meredith Corporation in New York, and is responsible for managing partnership marketing for leading magazine titles, such as Better Homes and Gardens, Ladies Home Journal, Fitness, More, Parents, Family Circle, Traditional Home, Siempre Mujer and many more.
Prior to joining Meredith Corporation, Ms. Frazer was the head of Marketing Services for Fisher-Price Brands, where she was managing national promotions, partnerships and the website.
Ms. Frazer moved to New York City in 2006 after a very successful and exciting seven-year career at Time Warner. At Time Warner she worked at CNN.com, CNN en Español, Turner Regional Sales, Cartoon Network and Boomerang Latin America and Turner Broadcasting United Kingdom in London. She was an intern at the United Nations Headquarters in 1997.
Her most recent accomplishments include soon becoming a published author, being featured in the April 2010 issues of Black Enterprise Magazine and DTM magazine. She’s also featured in the exclusive magazine Estilo as one of the Hondurans ‘on the move’.
Ms. Frazer holds a Bachelor’s degree in Mass Communications and Political Science from Louisiana State University, and a Masters of Business Administration degree from Mercer University. You can learn more about Carol by visiting her website, www.carolfrazer.com.
