Executive Marketing Roundtable: Board Service: Enhancing Your Career -- and Giving Back
Executive Marketing Roundtable: Board Service
Enhancing Your Career -- and Giving Back
Co-Presented
by AMADC and Washington Business Journal
Cost
AMADC Member: $50Non-Member: $65
Onsite Registration Fee: Additional $10
This event is open to marketing executives with director-level and above titles or 10+ years of industry experience.
Speakers
- Lyles Carr, Senior Vice President, The McCormick Group (Moderator)
- Vernon Irvin, Former Executive Vice President & Chief Marketing Officer, XM Satellite Radio
- Catherine Meloy, President & CEO, Goodwill of Greater Washington
- David Styers, Senior Governance Consultant, BoardSource
Sponsor
This event is open to marketing executives with director-level and above titles, staff management and 15+ years of industry experience.
About the Event
Ever wonder how some of the most successful people you know take time out of their busy schedules to serve on a nonprofit board (or two or three) –or why they generously share their business expertise for nonprofit governance and performance improvement. --And what about where they chose to serve and what kind of responsibilities they embrace? There must be more to it than simply giving back to the community.
Perhaps you already know, from personal experience, the true value of serving as a nonprofit board leader, but are interested in discussing best practices and learning about the positive outcomes and interesting challenges of others who have taken on this very important role.
Join us for a lively conversation as our distinguished panel of speakers share valuable advice and insights from their own experience and discuss the many ways that you can benefit from board service, both personally and professionally.
We’ll explore what board service is all about, how to be an exceptional leader in governing and supporting an organization that you are committed to --and how to gain the unexpected benefits and positive impact on your career and network of influence.
Here’s some of what you’ll learn:
- How to get started exploring board opportunities. What’s the path from where you are now…to serving on a board that best meets your needs (and those of the organization)?
- How to evaluate a board opportunity when you’re asked…and how to seek a board position when you haven’t been asked?
- What are the different types of boards and the expectations that go along with accepting the position? How about legal accountability and board ethics?
- Once you’re on a board, how do you maximize your involvement to support an organization you believe in and advance your career at the same time?
- What if you’re passionate about a cause, but not in a position to make a large financial commitment?
- What about board “politics”—what do you look for and how do you navigate it?
- If you’re currently serving on a board, how can you enhance the experience…and how do you know when it’s time to make a change?
Network with peers. Strengthen connections. Support an organization that supports your passion.
This event is open to marketing executives with director-level and above titles, staff management and 15+ years of industry experience.
About the Speakers
Lyles Carr, Senior Vice President, The McCormick Group (Moderator)
Lyles Carr represents The McCormick Group with business and civic organizations in the Washington, DC, region and nationally. Within the firm, he provides strategic guidance on projects to McCormick Group practice groups and their clients.
Carr continues an active individual consulting practice as well. He selectively represents individual candidates in transition and offers client organizations expertise in areas such as individual and organizational business development, marketing strategies, and mergers and acquisitions. He is also on the Board of Directors of Social & Scientific Systems, Inc. and on their Leadership Development Committee.
Active civically, Lyles believes strongly in community service and currently serves on the Boards of Directors or Advisory Councils of: The Greater Washington Board of Trade, The Federal City Council, The Economic Club of Washington, ACT for Alexandria, The Virginia Early Childhood Foundation, Community Wealth Ventures, The Helen Hayes Awards, The Heart of America Foundation, Commonwealth Academy, and The Catalogue for Philanthropy.
Numerous organizations have recognized Lyles for his commitment to the Washington region: Leadership Washington’s Volunteer of the Year, Jubilee Support Alliance’s Jim & Patty Rouse Award, the Golden Links and Leader of the Year Award from The Greater Washington Board of Trade, and a Washingtonian of the Year by Washingtonian magazine. He also received the Sister Eymard Gallagher Award for Community Service/Corporate Responsibility and was acknowledged as Outstanding Fundraising Volunteer by the Association of Fundraising Professionals.
Vernon Irvin, Former Executive Vice President & Chief Marketing Officer, XM Satellite Radio
Vernon Irvin is a senior executive with more than 20 years of significant Internet, telecommunications and media operations experience. He is former Executive Vice President and Chief Marketing Officer for XM Satellite Radio where he was responsible for setting XM’s overall strategic direction and the growth of nearly two million subscriptions.
He currently runs his own business consultancy, creating effective marketing strategies for a variety of start-up companies on projects that include development of reality TV show, creation of I-phone apps and m-commerce applications. He serves as President of VI Insights, which specializes in telecommunications, new media and entertainment and is the on the board of advisers for Uplaya.com and Igomobile.com.
Previously, Irvin was Executive Vice President and General Manager of VeriSign’s communications services group, with revenues of $975.7 million and more than 2,000 employees in 19 countries. He oversaw sales and marketing, M&A, product management, strategic development, network operations and initiatives such as the launch of Jamster, VeriSign’s consumer ring tone business, which at its peak became the market leader and counted millions of mobile and online music consumers. During his tenure, revenue for the communications services group doubled to $850 million in two years.
Prior to joining VeriSign, Irvin was Executive Vice President of the global communications, media and entertainment division at American Management Systems (AMS), a business and IT consulting firm. He also held an international executive position based in London for British Telecommunications where he led the $500M applications infrastructure management business with more than 2,000 employees focused on the global satellite content distribution business and its global hosting centers.
In addition to his current advisory board roles, Irvin serves on the Foundation board of William and Mary’s business school and on the board Harbor School- Bethesda Maryland. Previously he was on the board of Yellow book, Looksmart- online portal, CTIA and USTA.
Catherine Meloy, President & CEO, Goodwill of Greater Washington
Catherine Meloy is the President and CEO of Goodwill of Greater Washington, where she has dramatically extended the reach and vitality of the organization and enabled it to serve an even broader segment of the disabled and disadvantaged population.
Prior to joining Goodwill and making the move to the nonprofit sector, Catherine enjoyed a highly successful 20 year career as a radio industry executive. She was general manager of WASH-FM and WBIG-FM, senior vice president of sales for Clear Channel Communications' 26 radio stations in the Washington/ Baltimore area and General Manager of WGMS 103.5.
Catherine's involvement in the greater Washington community includes: member of the Board of the Directors, Greater Washington Board of Trade, member of the Federal City Council and member of the DC Chamber of Commerce Board of Directors. Catherine also serves on the Board of Directors for Goodwill Industries International, The Non-Profit Roundtable, DC Workforce Investment Council, The Northern Virginia Workforce Investment Board and MedStar Health.
In 2000, she received the Greater Washington Board of Trade's “Leader of the Years Award” and in 2001 was honored by Washingtonian Magazine as “Washingtonian of the Year”. In 2008, Catherine was inducted into the American Marketing Association - DC Chapter Hall of Fame.
David Styers, Senior Governance Consultant, BoardSource
David Styers serves as a Senior Governance Consultant at BoardSource, providing project management, consulting, and training services on governance and emerging trends and developments in the nonprofit sector. He advises clients such as Big Brothers Big Sisters, Goodwill Industries, and the League of American Orchestras on ways to identify criteria and success measures of board initiatives of affiliates and to identify steps to move agency boards toward strategic objectives. David trains extensively on topics such as board roles and responsibilities, fundraising, shared leadership, and exceptional governance practices.
Styers has also served as Senior Director at the Points of Light Foundation & Volunteer Center National Network where he built capacity and partnerships for more than 360 affiliate volunteer centers and designed and conducted trainings.
Previously, David was lead staff for governance services at the League of American Orchestras and helped establish an independent consulting firm specializing in executive search and recruitment for nonprofit music and arts organizations.
David serves on several boards, including President of Volunteer Alexandria, Vice Chair of the Council for Certification in Volunteer Administration (CCVA), and Treasurer of the International Association for Volunteer Effort (IAVE). He is a summa cum laude graduate with a Bachelor of Arts degree in English and Religion from Wake Forest University and is a Certified Pew Partnership for Civic Change Leadership Trainer and Points of Light Youth Leadership Institute Trainer.
