Speaker Series program: The Future of the Web - Social Marketing ROI

Event Date:

Wednesday, May 19, 2010 - 6:00pm - 8:00pm

AMADC and the Washington Business Journal present the Carousel30 Interactive Speaker Series program: The Future of the Web — Social Marketing ROI
Co-presented by AMADC and Washington Business Journal

Just a few years ago, Facebook was a tool for college students and teenagers. Now businesses and consultants use Facebook to sell products and services.

Businesses, associations and government agencies are now on Twitter – some have 1000's of followers. How does that relate to additional sales or affect the businesses bottom line?

Come out and meet national and local social marketing experts as they discuss the future of the web. It is social marketing? How does that affect marketing professionals? How does it affect ROI? It is measurable?

About the Speakers

Moderator:

Christie Susko, President Elect, AMADC

Speakers:

Patrick Jones, Social Media Expert; Vice President, Black Turtle Media
Jared Goralnick, President, SET Consulting; Local Social Media Expert
Camilo Acosta, Co-President, Root Orange

Camilo Acosta, Co-President, Root Orange

Camilo is a founder and co-President of Root Orange, where his primary focus is on the company's sales and marketing operations. Root Orange is a start-up web company that has pioneered domain-splitting technology to give businesses access to the generic domains they have always wanted. Root Orange's patent-pending technology enables businesses to lease a domain name exclusively on a local level.

Before starting Root Orange, Camilo worked for his family's government communications company,The Media Network, where he built partnerships with large and small businesses, oversaw a website re-design, and spearheaded the company's new media service offerings. Camilo's previous experience includes roles at the Corporate Executive Board and New Vantage Group, a venture capital firm in Northern Virginia.

Camilo received his BA in Politics from Princeton University. He is a graduate of the Sidwell Friends School in Washington, DC.

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.