As mentioned in part 1, the buyer’s journey to purchase is an omni-channel process. The campaigns that will perform the best in 2017 will go beyond web platforms.
The embrace of digital retail is certifiable within the District of Columbia.
The beginning of a new year is a phenomenal time, and yet stressful period as well. For many, the New Year brings new resolutions often basked and scented with optimism. With only one month in, a change agent boisterously sways into 2017,and today’s marketer encounters their very own set of…
In 1982, William Grant “Bill” Moggridge, a British designer, created the clamshell format. This design paved the way for portable devices such as laptops and eventually flip phones. Soon, the power of mobile devices transformed into a conduit of social connectivity.
Live streaming has proven to be effective and is here to stay. Previous projections and concepts that were presented over a year ago are now flourishing into effective channels for marketers. The initial analysis focused on downloadable apps; however, web sites are also implementing live streaming…
Strolling through the grocery store nowadays, you’ll experience a never-ending proliferation of pumpkin-themed products ranging from cookies to dish soap and SOLO cups. And as quickly as the market for pumpkin fanatics arrives at the close of Labor Day Weekend, the jingle bell frenzy ensues just…
Five years ago, I moved halfway across the country to start a new job. In doing so, I left a city where I had an established network of peers and mentors and a calendar full of networking and professional development events. Suddenly, I found myself in a new city with few connections and wasn’t…
Native advertisements. They were once a taboo subject for publishers. Critics charge that native ads often use deceptive practices - ones that blur the lines between ads and editorials. Native ads aren’t something new, they have been around long before the internet. However, they’re garnering…
With more than 800 members, the DC chapter of the American Marketing Association provides rich opportunities for marketers to learn from one another and grow as individual professionals and dynamic team members. On October 5th, the chapter will launch its 2016 Mentor Program at General Assembly in…
Some marketers are calling for the firing squad of email marketing. With the growth of social media and other communication channels, some question the need for email marketing. It’s quite plausible to understand the logic; but email marketing is far, far from dead.