Building Strong Relationships to Advance Careers


Are you interested in mentoring or being mentored? Are you a past mentor or protégé of the program?

Show me a successful individual and Ill show you someone who had real positive influences in his or her life. I dont care what you do for a livingif you do it well Im sure there was someone cheering you on or showing the way. A mentor.” 

Denzel Washington


The Mentor Program is a key programming initiative of the AMADC and aligns with the AMADC’s goal to “provide outstanding local education and career resources and programs, and is a gateway for connecting marketers throughout the region.” It is definitely filling a need: According to Thomas Barta and Patrick Barwise in their 2017 book The 12 Powers of Marketing,Marketing is among the lowest spenders when it comes to training. Finance, HR, Operations and other functions are investing significantly more to up their peoples skills.  

This past year the program was revamped to not only continue offering professional development for marketers, but also to better engage participants and to increase networking opportunities. Activities are designed for both mentors and protégés in mind, fit with DC metro lifestyles and offer an “experience.” We also look for opportunities to leverage our powerhouse of marketing skills and experience to help each other and to give back to the community. The 2017-2018 session will include a community-mentor program collaboration.

Are you in interested in mentoring or being mentored? Are you a past mentor or protégé of the program? Join the AMADC Mentor Program on June 12 for an engaging evening with other like-minded marketers! Get a taste of mentoring with speed mentoring, have some fun designing appetizers or simply relax and chat. Non-members welcome. Come learn more about what we do!

To register for the June 12 event, click here. Watch the video clip below for a glimpse into the mentor program.

We look forward to seeing you on June 12!

Mentor Spotlight - Carol Shottes

Carol Shottes

This month’s Mentor Spotlight features Carol Shottes, senior marketing manager with Tata Communications (Americas) Inc. Carol is a B2B technology solutions strategist and marketer who has worked for Fortune 50 brands like HP and Cisco. What makes Carol unique is that she was a marketing major in college who spent the first half of her career in sales operations, business development and sales. Her marketing career didn’t begin until 15 years after college, however, when her position at the time become a hybrid of sales & marketing. Carol credits her background in sales with making her a better marketing strategist and manager.

Carol started mentoring with AMADC in 2006, soon after she relocated from Colorado. At the time, the mentor program was a 4-week long program that featured guest speakers each week. It allowed Carol to be active in the local chapter and because it was a time-limited commitment, it blended well with her busy travel schedule. Since joining, Carol has enjoyed participating in the program and watching it evolve. “It is the one program where I have experienced continuous improvement in the format, content and a strong commitment from the local chapter leadership.”

One of the reasons Carol mentors is because she’s had some good mentors throughout her career. “I honor those mentors by giving back to the next generation of marketers.” It’s not a one-way street, however. Carol has also learned a lot from her protégés and from the mentor program events, such as the “Experts Among Us,” the mentor program event held in January which featured the expertise of the mentors participating in the program. Best of all, several of her protégés keep in touch on a regular basis. “They know that no matter how much time has elapsed, they can always reach out to me to help them work through a challenge or opportunity.”

Carol’s advice for protégés is to approach mentorship as if building a board of directors for a company. “With mentors, you are building the board of directors for your career. Always be looking for new mentors, and seek out diversity, as this will help you grow professionally. Some of my best mentors have been business peers.”

Carol’s life philosophy is summed up in her favorite quote by the author and literary critic Henry James (15 April 1843 – 2 February 1916). It underpins everything she does:

“Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.”

Click here to view previous Mentor Spotlights!


Program Leadership

For more information about the program, contact Angela Long, VP Mentor Program, at


The Mentor Program is sponsored by General Assembly, a pioneer in education and career transformation. “General Assembly is thrilled to support AMADC's mentor program and contribute to a growing community of marketing professionals in the DC area,” says Paul Gleger,  Senior Regional Director, East Coast. Since launching the DC campus in 2013, General Assembly has provided practical, skills-based learning opportunities for over 35,000 professionals in the DC area, ranging from events, workshops, part-time courses, and full-time programs. “As the marketers toolkit continues to evolve, we hope to be there as a resource for AMADC members throughout their careers, whether leveling up on the latest skills in Digital Marketing, Data Analytics, User Experience Design, or Web Development.  In line with GA's mission to empower people to pursue the work they love, we're excited to be part of the AMADC mentor program, that's focused on building relationships that foster sharing, learning, and career growth.”

General Assembly

90 Second Update

"Need to know" information in just 90 seconds!

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