AMA-DC HealthCare SIG: Social Media impact on Healthcare

Event Date:

Thursday, October 21, 2010 - 12:00pm - 2:00pm

Disruptive social media innovation in healthcare continues to penetrate our lives. Social media is transforming how physicians, health care delivery, pharmaceutical and other health organizations improve patient experiences and drive demand for healthcare products and services.

Speaker:

Joel Selzer , Co-Founder & CEO, Ozmosis, Inc.

Cost:

AMADC Member: $25
Non-Member: $40

Onsite Registration Fee: $10

About the Program:

Physicians are collaborating more online thanks to the unstoppable boom of online communities. With more MDs discussing clinical and non-clinical topics online, specialized social networking sites have emerged in the past two years for cardiologists, gastroenterologists, ophthalmologists, pediatricians and surgeons. Companies like Abbott, AstraZeneca and Sanofi-Aventis are already diverting their marketing budgets to reach their customers through these niche online social networks.

Physician-only communities have generated much attention as doctors demand private environments to exchange information without patients looking over their shoulders. Manhattan Research reported that 60% of US physicians are either actively using social media networks or are interested in doing so, and more than half of doctors say they are influenced by user-generated content they consider reputable.

Hear from a leading edge healthcare social media guru about social media transforming healthcare, and more…

About the Speaker:

Joel Selzer
Co-Founder & CEO, Ozmosis, Inc.

As the Co-founder & CEO of Ozmosis, Inc., Joel is a champion for social media and technology in healthcare. He is widely regarded as an innovator, entrepreneur and thought leader in the industry. Recognized as one of the world’s leading physician social networks, Ozmosis brings physicians together to learn from each other in a trusted, online environment.

Joel also runs Ozmosis Business Solutions (www.ozmobiz.com), a division of Ozmosis that provides expertise and a social powered knowledge-sharing platform to pharmaceutical, health system and payor organizations.

Venue

Event Location:

Georgetown University Center for Continuing and Professional Edu

3101 Wilson Boulevard Suite 200, Room 230

Arlington, VA 22201

See map: Google Maps

Upcoming Events

May

S	M	T	W	T	F	S
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30	31

CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.