AMADC

Reach & Close More Customers Through Affiliate Marketing

Event Date: 
Wednesday, May 1, 2013 - 6:30pm - 8:00pm

Are you looking to drive sales, leads, memberships or donations for your company or organization? As a marketer, are you searching for new and effective ways to reach prospects and convert them to customers? Then this Speaker Series is for you. Whatever your industry or cause, affiliate marketing is one of the most cost-efficient and effective ways to enhance your marketing efforts and reach new segments of customers.

Location and Cost:

Qorvis Communications
Qorvis Communications
1201 Connecticut Avenue, NW 6th floor
Washington, DC 20036
Entrance is on Rhode Island Avenue and you will take the elevator to the 6th floor.

AMADC Members: $25
Non-Members: $45
Student Members: $15

Pre-registration will remain open until 12pm on Wednesday, May 1st! Onsite registration is available with an additional $10 registration fee.

Program Agenda:

6:00 – 6:30 Exclusive Members-Only Mashup

A unique opportunity created just for members. You’ll have the chance to talk one-on-one with the Speaker, meet the AMADC Board of Directors, and speak to the President about what AMADC has to offer. Plus, if you arrive promptly at 6:00, you’ll be entered to win Nationals tickets!


6:30 – 7:00 General Networking including appetizers and drinks

7:00 Presentation Begins

About the Program:

Are you looking to drive sales, leads, memberships or donations for your company or organization? As a marketer, are you searching for new and effective ways to reach prospects and convert them to customers? Then this Speaker Series is for you. Whatever your industry or cause, affiliate marketing is one of the most cost-efficient and effective ways to enhance your marketing efforts and reach new segments of customers. Hear from one of the leading affiliate marketing experts, Geno Prussakov, as he walks you through the basics of affiliate marketing and demonstrates how you can make it pay dividends for your organization.

The basis for affiliate marketing is a performance-based compensation model, which easily works with all types of online or offline marketing: display, contextual, video, social media, other types of advertising, as well as search engine marketing (SEM), email marketing and other methods. If you currently utilize affiliate marketing, you’ll have a chance to sharpen your efforts for better results with ideas from a global thought-leader. If you’ve never considered how affiliate marketing could work for your organization, you’ll leave this program pleasantly surprised and armed with fresh and innovative ideas to take back to your Monday morning “how do we increase revenues” meeting.

About the Speaker:

Geno PrussakovGeno Prussakov

Graduate of the University of Cambridge, acclaimed author, international speaker, award-winning affiliate marketing expert and educator, Geno Prussakov has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, Volusion, and hundreds of small online businesses.

Geno has authored two books on affiliate marketing: "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011) which have trained thousands of Internet marketing professionals, and have been used as textbooks in numerous MBA programs around the world. Geno also founded and chairs Affiliate Management Days, the world's first and only conference devoted to affiliate management.

Event Location: 
Qorvis Communications
1201 Connecticut Avenue, NW 6th floor
Washington, DC 20036

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Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Four-week workshop that matches up-and-coming marketing professionals with senior-level marketers in their field of interest. Gain career guidance and enhanced marketing skills through one-on-one partnerships and industry leader speakers.

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Whether you're adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.