The Power of Real-Time Engagement: TV & Beyond

Event Date:

Thursday, January 19, 2012 - 5:30pm - 8:00pm

This event will cover social media approaches taken by Discovery Communications in TV and beyond, while inspiring attendees to answer the question; “What new social Media Strategy will you implement this year?"

Location and Cost:

20 F Street NW Conference Center
20 F Street NW
Washington, DC
20001

AMADC Members: $35
Non-Members: $45
Student Members: $15

Pre-registration closes at 12pm on Wednesday, January 18th.
Onsite Registration available at an additional $10 fee.

About the Program:

AMADC is happy to announce the What's Next DC conference as our co-host for the networking reception and Speaker’s Series Event!

This is the grand finale in a series of co-hosted WNDC events leading up to the conference. Each co-hosted event features a question which can be addressed both via twitter leading up to the event, as well as be a topic of conversation at the actual event.

The question for AMADC attendees is: What new social media strategy will you implement this year?

Gayle Weiswasser from Discovery Communications will talk about how the company uses social media to build community and enthusiasm for its network and shows, including real-time engagement with fans and talent interaction across its pages. She will also provide strategies that non-media companies can adopt to optimize engagement on their social platforms to reach their business goals.

Join the conversation on twitter now by searching: #newsmstrategy

About the Speaker:

Gayle Weiswasser, Vice President of Social Media Communications, Discovery Communications

Gayle Weiswasser is the Vice President of Social Media Communications at Discovery Communications, where she oversees social media communications strategy for Discovery and its networks and corporate initiatives. This includes managing the networks’ Facebook and Twitter strategy and implementation, as well as social media outreach, partnerships with social TV services, on-air social media integration, and social media monitoring. She also handles PR for the company’s digital group.

Prior to her position at Discovery, Gayle worked at Arlington-based crisis communications firm TMG strategies, where she advised Fortune 500 companies on using social media during times of crisis. She has a law degree from Harvard Law School, and formerly practiced both intellectual property and transactional law in Washington DC and San Francisco.

Event Location:

20 F Street NW Conference Center

20 F Street NW

Washington, DC 20001

See map: Google Maps

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