How To: Make Your Market Research Work for You!

Event Date:

Tuesday, January 17, 2012 - 11:30am - 2:00pm

This workshop will give you an in-depth look at how to translate market research into actionable results, develop winning strategies based on data, and set yourself (and your marketing plans) up for success.

Location and Cost:

Trattoria Nicola’s
1250 22nd Street NW
Washington, DC
20037

AMADC Members: $35
Non-Members:$45
Student Members: $15

*Lunch is included with registration.

Pre-registration closes at 12pm on Monday, January 16th.
Onsite Registration available at an additional $10 fee.

About the Program:

As marketers, we know that research is at the foundation of nearly every marketing initiative. If we don’t know where we’ve been, how can we determine where we are going? Let’s face it; it’s easy to get carried away with stacks of information that can be both time-consuming to sift through and often unrelated to what’s really important, making decisions that will positively affect the bottom-line. That’s why you need to separate what’s nice-to-know vs. what you really NEED to know.

Whether you’re tasked with developing a strategy from existing research or just about ready to embark on a new research initiative, you will gain valuable insight and tools from industry leaders with years of experience in the association, corporate and government sectors.

After all, research is at the core of all great marketing efforts. Make yours work for you!

About the Speakers:

Jonathan Larsen, Managing Partner - Larnish & Associates

A proven industry leader with 15 years experience, Jonathan is a marketing executive who has made an impact on both sides of the table. First, as an in-house marketing and communications executive for multi-national organizations to now as the Managing Partner of the results-driven marketing agency, Larnish & Associates, Inc.

Throughout his career he has been motivated by a desire to push the envelope of creativity and to consistently redefine what's possible. Performance measurability and creating a scenario for predictable outcomes are key ingredients for the strategies he recommends to the clients of his agency.

Through his work at Larnish he has helped to establish brand relevancy and consistency for the United States Department of Agriculture through the "Many Goals, One Mission" campaign. He guided the brand evolution campaign for the scientific organization AOAC International and he has maneuvered the agency's swimwear apparel client H2O Wear into new areas of growth and opportunity through implementing a comprehensive multi-channel marketing platform. Currently, he is working with United Way Worldwide to help reposition messaging and set a new strategic plan for their major gifts program. At the core of all his work is the philosophy to let research guide the way to success.

Tom Quash, VP of Marketing & Business Development – Association of Women’s Health, Obstetric & Neonatal Nurses (AWHONN)

Tom Quash, CAE is the vice president of marketing and business development at AWHONN, the Association of Women’s Health, Obstetric and Neonatal Nurses, where he oversees marketing, business development, meetings, product development and industry relations/exhibits for the 24,000-member association. His previous association marketing and communication experience includes senior-level positions at Women in Cable Telecommunications, the National Recreation and Park Association, the Electronic Retailing Association and ASAE, the American Society of Association Executives.

Tom began his marketing career working in the children’s book publishing industry in New York, at Macmillan Publishing, Simon & Schuster and Disney/Hyperion. Tom is the current vice chair of the ASAE Communication Section Council and was chair of the ASAE Marketing Section Council, 2006-2007.