The Generations: New Ways to Drive Transactions
Join us for a presentation shared at Coca Cola's 2012 Global Mobility Summit exploring the emotional and behavioral drivers influencing purchase decisions for Teens, Millennials and Moms.
Location and Cost:
1201 Connecticut Avenue, NW 6th Floor
AMADC Members: $35
Student Members: $25
Onsite Registration available at an additional $10 fee.
About the Program:
Join us for a presentation shared at Coca Cola's 2012 Global Mobility Summit exploring the emotional and behavioral drivers influencing purchase decisions for Teens, Millennials and Moms. Included is a framework that identifies the most effective way to connect with these consumers through mobile marketing, merchandising and promotions that offer the value these consumers seek in order for brands to drive sales growth across channels, including examples for food service, grocery, vending, large store retailers and more.
5:30pm - Networking with light refreshments
6:15pm - Speaker Presentation
About the Speaker:Amy Drill, Strategy Lead, Human Experience at SMG for Coca Cola
Amy currently serves as Strategy Lead, Human Experience at SMG for Coca Cola. She is a global brand strategist with broad business acumen, deep consumer insights understanding, and next-gen social/mobile media expertise that fuels the collaborative innovation & commercialization of new ideas that drive business growth & brand innovation. Prior to joining SMG, she was Global Business Director, Training Innovation at Nike, leading collaborative product & brand product development in Digital Sport, Advanced Materials, and Human Factors. She has held various consumer/market innovation leadership roles in research (Nielsen, Carat), new products (Pepsico, Schering-Plough, Unilever), and brand stewardship (Ogilvy), as well as co-founding CBSHealthwatch.com, now WedMD. Amy is an Adjunct Instructor with New York University, and serves on the board of several non-profit organizations serving animals, oceans, and the performing arts. She is a longtime member within leading innovation communities such as TED, All Things Digital, E3, IxDA, Vlab, Quantified Self, The E-G, Edge, and has lived/worked globally.