The Generations: New Ways to Drive Transactions

Event Date:

Wednesday, September 12, 2012 - 5:30pm - 7:30pm

Join us for a presentation shared at Coca Cola's 2012 Global Mobility Summit exploring the emotional and behavioral drivers influencing purchase decisions for Teens, Millennials and Moms.

Location and Cost:

Qorvis Communications
1201 Connecticut Avenue, NW 6th Floor
Washington, DC
20036

AMADC Members: $35
Non-Members: $45
Student Members: $25

Onsite Registration available at an additional $10 fee.

About the Program:

Join us for a presentation shared at Coca Cola's 2012 Global Mobility Summit exploring the emotional and behavioral drivers influencing purchase decisions for Teens, Millennials and Moms. Included is a framework that identifies the most effective way to connect with these consumers through mobile marketing, merchandising and promotions that offer the value these consumers seek in order for brands to drive sales growth across channels, including examples for food service, grocery, vending, large store retailers and more.

5:30pm - Networking with light refreshments
6:15pm - Speaker Presentation

About the Speaker:

Amy Drill, Strategy Lead, Human Experience at SMG for Coca Cola

Amy currently serves as Strategy Lead, Human Experience at SMG for Coca Cola. She is a global brand strategist with broad business acumen, deep consumer insights understanding, and next-gen social/mobile media expertise that fuels the collaborative innovation & commercialization of new ideas that drive business growth & brand innovation. Prior to joining SMG, she was Global Business Director, Training Innovation at Nike, leading collaborative product & brand product development in Digital Sport, Advanced Materials, and Human Factors. She has held various consumer/market innovation leadership roles in research (Nielsen, Carat), new products (Pepsico, Schering-Plough, Unilever), and brand stewardship (Ogilvy), as well as co-founding CBSHealthwatch.com, now WedMD. Amy is an Adjunct Instructor with New York University, and serves on the board of several non-profit organizations serving animals, oceans, and the performing arts. She is a longtime member within leading innovation communities such as TED, All Things Digital, E3, IxDA, Vlab, Quantified Self, The E-G, Edge, and has lived/worked globally.

Event Location:

Qorvis Communications

1201 Connecticut Avenue, NW 6th Floor

Washington, DC 20036

See map: Google Maps

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

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Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.