How To Webinar: Social Primer -- Getting Started With Social Media Marketing
Webinar Host and Cost:
AMADC Members: $15
Student Members: $5
About the Program:
With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics of the 4 major platforms (LinkedIn, Twitter, Facebook, & YouTube), as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus). By layering in potential strategies as well as some key metrics based on the goals of your business, this webinar will help catch you up on the current state of social media.
- An overview of major social media platforms
- Effective social strategies you can implement immediately
- Key metrics you should be aware of for each social platform and how they correlate to your business goals
About the Speaker:Lynn Morton, Sr. Social Marketing Manager, R2integrated
Originally a non-profit innovator and one of the association world's first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents. Since her association days, she has made the transition to working with some of R2i’s most high profile clients on conversational content marketing programs, focusing on strategic implementation, meaningful analytic reporting and demonstrable ROI.