How To: Building Meaningful Relationships with Brand Ambassadors
Location and Cost:
1250 22nd Street NW
AMADC Members: $20 Summer Special by June 15th; $35 after
Non-Members: $25 Summer Special by June 15th; $45 after
Student Members: $10 Summer Special by June 15th; $15 after
Lunch is included with registration!
Pre-registration closes at 12pm on June 21st.
Onsite Registration available at an additional $10 fee.
About the Program:
Despite what you may think, you don’t control your own brand. A brand is not a logo or tagline designed by an agency for your company, but the culmination of all the experiences your audience has with you.
This has dramatic implications for your brand. It means that branding is inseparable from customer service and that branding is more about providing value than selling.
These implications are magnified by ever new social technologies, which empower customers to share brand experiences at a scale and scope never before imaginable. In the social web, brands ignore customers at their own peril.
If branding and customer service is inextricable, how can brands leverage the social web to cultivate passionate advocates? This interactive session will explore these questions:
- How can you be more proactive instead of reacting to customers? What companies do it best?
- On the social web, how do you scale?
- How do you set expectations for service levels on social networks?
- What kinds of metrics should you be tracking to measure advocacy and proactive service? How do you act on that data?
- How do I make the business case for a service culture?
- What should you do when you get a negative post?
- How do you establish internal collaborative processes to improve external customer engagement?
About the Speaker:Leigh George, PhD, Director of Digital Strategy, R2integrated
Leigh George is passionate about finding new ways technology can help companies and organizations connect with the audiences they are trying to reach. As Director, Digital Strategy at R2integrated, Leigh helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management. Leigh is a frequent speaker on branding and digital marketing and has a Ph.D. in branding history and theory from Binghamton University—one of only a handful of people in the country with that distinction.