How To Webinar: Intro to Web Analytics –- What Google Analytics Can Do For You

Event Date: 
Wednesday, May 30, 2012 - 12:00pm - 1:00pm
Register Now

How To Program

Join R2integrated's Certified Google Analytics and Digital Marketing Strategist, Arden Kaley, as she provides you with an interactive and in-depth overview of the various features available in the Google Analytics platform and how to leverage them to best serve your business needs.

Webinar Host and Cost:

ReadyTalk Webinar

AMADC Members: $15
Non-Members: $25
Student Members: $5

About the Program:

Join R2integrated's Certified Google Analytics and Digital Marketing Strategist, Arden Kaley, as she provides you with an interactive and in-depth overview of the various features available in the Google Analytics platform and how to leverage them to best serve your business needs. Arden will begin with an introduction to provide you with a strong understanding of the tool, and then continue on to provide interactive exercises, ensuring you have a strong foundation in the latest version of the Google Analytics interface.

You will learn:

  • How Google Analytics works
  • Key features & capabilities of Google Analytics
  • How to create & generate reports in Google Analytics
  • How to create & apply filters, goals, and funnels in Google Analytics
  • How to analyze reports,goals & funnels in Google Analytics

Webinar Outline:

1) Overview of Standard Reporting
- Audience Reports
- Traffic Sources Reports
     o How to use custom tracking URLs
- Content Reports
- Conversion Reports
     o How to set up goals & funnels

2) Overview of Admin
- Review: how to Create Goals & Funnels
- How to Create Filters
- How to Track Site Searches
- Tracking Code Variations
     o Single domains
     o Cross domains
     o Sub domains
- Review: how to Use Custom Tracking URLs

3) Arden’s Top 5: Reports You Have to Read

4) Arden’s Top 5: Settings You Must Set Up

5) Analytics Best Practices

6) Q&A Session

About the Speaker:

Arden KaleyArden Kaley, Digital Marketing Strategist, R2integrated

Arden works with a variety of R2i clients to develop and implement integrative digital marketing strategies. With a specialty in analysis and reporting, Arden measures the quality and effectiveness of digital marketing campaigns to recommend optimizations for improved performance over time. Using this data Arden is able to create monthly and yearly benchmark reports that measure online behavioral trends, evaluate the success of online marketing efforts, and identify opportunities for increased brand awareness and customer conversion.

Arden has worked with clients such as: Echo360, Winchester Homes, SiriusXM Satellite Radio, Rose NYC, BIO International Convention, and NIHFCU. She is Google Analytics and AdWords certified with proficiencies in Radian6, and a variety of email service providers such as Eloqua and WhatCounts/Publicaster.

Learning Partner

R2integrated

How To Series Sponsors


Velir

Vertex

Presentation Archive: 
application/pdf iconHow To Webinar: Intro to Web Analytics –- What Google Analytics Can Do For You Speaker Presentation
How To Webinar: Intro to Web Analytics –- What Google Analytics Can Do For You
application/pdf iconHow To Webinar: Intro to Web Analytics –- What Google Analytics Can Do For You Speaker Presentation
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