How To: Understanding the Complex Mobile Landscape

Event Date:

Wednesday, April 11, 2012 - 11:30am - 2:00pm

Learn all of the integral parts included in an effective mobile marketing campaign.

Location and Cost:

Trattoria Nicola's
1250 22nd Street NW
Washington, DC
20037

AMADC Members: $35
Non-Members: $45
Student Members: $15

Lunch is included with registration!

Onsite Registration available at an additional $10 fee.

About the Program:

Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:

Understanding the complex mobile landscape
The Mobile Matrix: Does mobile make sense for your business?
Tips for successful mobile marketing programs
Integrating QR codes, social media & text message marketing campaigns
Tracking the success of mobile marketing campaigns

About the Speaker:

Chris Chodnicki, Chief Technology Officer, R2integrated

With over 20 years experience in business and technology industries, Chris Chodnicki has successfully developed, managed and integrated leading technology products and initiatives for a wide variety of clients that include Texas Instruments, Sharp Electronics, Time Warner Cable, Forbes.com, University of California, National Endowment Foundation for Education and Marsh. Chris's expertise with open source and mobile strategy has driven r2i's digital technology/service areas into their current leadership status in the industry.

In addition to his duties as Principal, Chris's technology insight and advice are actively sought out by organizations around the region. Chris sits on the board of The Ulman Cancer Fund and contributes services to various social causes.

Learning Partner

How To Series Sponsors

Event Location:

Trattoria Nicola's

1250 22nd Street NW

Washington, DC 20037

See map: Google Maps

Presentation Archive:

Speaker Presentation: How To: Understanding the Complex Mobile Landscape

How To: Understanding the Complex Mobile Landscape

Speaker Presentation: How To: Understanding the Complex Mobile Landscape

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The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

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How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

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Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.