How To: Understanding the Complex Mobile Landscape
Learn all of the integral parts included in an effective mobile marketing campaign.
Location and Cost:
1250 22nd Street NW
AMADC Members: $35
Student Members: $15
Lunch is included with registration!
Onsite Registration available at an additional $10 fee.
About the Program:
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
- Understanding the complex mobile landscape
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
About the Speaker:Chris Chodnicki, Chief Technology Officer, R2integrated
With over 20 years experience in business and technology industries, Chris Chodnicki has successfully developed, managed and integrated leading technology products and initiatives for a wide variety of clients that include Texas Instruments, Sharp Electronics, Time Warner Cable, Forbes.com, University of California, National Endowment Foundation for Education and Marsh. Chris's expertise with open source and mobile strategy has driven r2i's digital technology/service areas into their current leadership status in the industry.
In addition to his duties as Principal, Chris's technology insight and advice are actively sought out by organizations around the region. Chris sits on the board of The Ulman Cancer Fund and contributes services to various social causes.