Careers -- Marketers Helping Marketers, The Fall AMADC Mentor Program

Event Date: 
Tuesday, October 11, 2011 - 6:30pm - 8:30pm

Mentoring is a powerful device that helps rising marketers (protégés) develop new insights into the profession. This program is designed to provide entry-level and mid-level marketing professionals, with an average of 5 years experience, with an opportunity to gain invaluable career guidance and a framework for career planning through a one-on-one partnership with a seasoned professional.

The program includes skills training on effective mentoring and an interactive workshop with experts in the field of marketing and executive recruiting. Mentoring is a powerful tool that can launch careers. As a protégé, benefit from a mentor and learn to utilize them throughout your career.

Calling all Mentors

Everyone who has been through this program raves about how rewarding it was and how much they longed for a mentor early in their careers. If you have 15+ years of progressive responsibilities in the marketing world and would like to mentor a fellow marketer, please contact the AMADC Mentor Program to get involved!

By committing four evenings over four weeks, you learn how to be a mentor, expand your network with 20 other executive level marketers, and learn a few things from leading practitioners from the field. The final event is a fun social networking event.

Sign up to be a Mentor

There is no fee to be a mentor.

Program Dates:

Tuesday, October 11 (6:30-8:30pm)
Tuesday, October 18 (7:00-8:30pm)
Thursday, November 3 (7:00-8:30pm)
Thursday, November 10 (7:00-8:30pm)

Location and Cost:

20 F Street, NW Conference Center
20 F Street NW
Washington, DC

AMADC Members: $80
Non-Members: $125
Student Members: $50


What others Mentors have said about the Marketers Helping Marketers program.

  • A very rewarding experience for all on many levels.
  • Excellent program. It is packaged perfectly with a coach, career planning tools, relevant speakers and a social event.
  • This mentor program should be a model for all AMA chapters. Brilliant!

About the Speakers:

Peter Corbett

Peter Corbett, CEO, iStrategyLabs

Peter Corbett is the founder and CEO of iStrategyLabs – an interactive agency that develops creative solutions to clients’ challenges and brings them to life in the digital and physical world. He’s widely known for his creative marketing approaches coupled with a deep technical background, and a focus on civic innovation through community building.

In Government 2.0 circles, Peter is widely known for co-creating Apps for Democracy with Vivek Kundra and DC’s Office of the CTO, and the Apps for the Army program for the US Army. Using digital media to understand how to reach and harness the power of citizens is the promise of government 2.0 and revitalized American democracy. -Peter Corbett

His focus on creating – rather than just talking about – smarter, better, faster, and cheaper ways of doing things has inspired initiatives in more than 25 countries around the world.

Peter has won multiple industry awards and accolades:

  • 6 Addy’s for digital and experiential campaigns
  • 2 Living Labs Global Innovation awards
  • 1 Pioneer Institute Better Government Award
  • 1 Webby Honorable Mention
  • Power 30 Under 30™ 2010
  • Named Technology Advisor to DC Mayor Vince Gray’s transition team
  • 3x named one of the most influential Washingtonians under 40 by WashingtonLife
  • Named a 2011 Young Global Shaper by the World Economic Forum
  • Named one of 100 Tech Titans by Washingtonian Magazine in 2010 and 2011
  • Named one of 25 Doers, Dreamers and Drivers by Government Technology Magazine
  • Named as Advisor to Code for America
  • Name as Advisor to Civic Commons
  • Won Great Washington DC Board of Trade’s “One To Watch” award for being “A rising entrepreneur who has a bright and sustainable future in Greater Washington”
  • Organizer of the 800+ monthly DC Tech Meetup
  • Creator of the 10,000+ attendee Digital Capital Week

Peter Corbett's Presentation Topic:
A Geek's View of the Future of Advertising

Marketers are being forced to be technologists as much as communicators with the advent of social platforms like Twitter and Facebook who command the attention of massive audiences. How do geeks approach marketing opportunities at the "graph" level? Why would Facebook care about your Interest Graph and how would you take advantage of it? How are agencies and marketers getting geekier by the minute in our 2.0 marketing world? These questions and opportunities will be explored by Peter Corbett, CEO, of iStrategyLabs - a digital and experiential agency that considers itself as much a technology company as marketing agency.

Katherine Ebner

Katherine Ebner, Principal, Executive Leadership Coach, Organizational Consultant, The Nebo Company

Katherine (Kate) Ebner is a change leader, writer, business strategist, and leadership coach who is catalyzing conversations, forging connections, and creating opportunities to realize transformational change at this critical time in our history. She has spent the last two decades guiding change in corporations, educational institutions, non-profits, and associations – partnering with clients to realize transformational change by balancing her business and organizational expertise with her deep understanding of the human elements of leadership. Kate's work is grounded in her core belief that “we are the leaders we’ve been waiting for.” In this spirit, she invites individuals from all walks of life to harness their creativity and talent and to call upon their best selves to focus on what matters most in their lives and at work.

Kate is a member of the faculty and a co-director of Georgetown University’s Leadership Coaching Program, a renowned certification program for coaches that approaches leadership coaching from an organization development perspective. Kate has created an innovative coaching model for working with professionals to help them improve their work/life balance, delegation, prioritization and self-mastery. Called “Coaching for Leverage,” this approach addresses the common struggle with work-life balance and the stresses that often plague high achievers. Kate’s work on this subject is published in On Becoming A Leadership Coach, a Holistic Approach to Coaching Excellence. In 2010, along with colleague Lloyd Raines, Kate presented a model for “Coaching for Sustainability” at the International Coach Federation (ICF) annual conference.

Follow Kate on Twitter and Facebook!

Katherine Ebner's Presentation Topic:
Mentor and Protégé Training: Where Career’s Get Launched

Mike Gardner

Mike Gardner, Principal, Thinkinghire

Mike Gardner is an executive search and career management professional and President-Elect of the American Marketing Association-DC Chapter. He specializes in providing marketing, advertising, public relations and creative interactive talent to Fortune 500 companies and large non-profits. In addition, he works with senior level executives interested in making a career move and helps them develop the tools and plans necessary to compete in today’s highly competitive job marketplace. Gardner is a seasoned executive with more than 15 years of experience in marketing and building profitable businesses, having managed programs, teams, and budgets for such icons as America Online (AOL), Discovery Communications, Verizon Communications and more, Gardner's experience includes new media product development, corporate brand strategy marketing communications and advertising as well as staffing and executive coaching.

Mike Gardner is the principal of gardner + partners in Washington DC. The firm provides high caliber interactive marketing, advertising, and public relations talent to Fortune 500 companies and large non-profits.

Mike Gardner's Presentation Topic:
The Reality of a Marketer’s Job Search

  • Preparation
  • Networks
  • Resume formats
  • Pitch
  • Interview types
  • Follow up

Neill Archer Roan

Neill Archer Roan, CEO and Chief Strategist, The Roan Group

Neill Archer Roan leads the Roan Group, a strategy consulting firm based in Washington, DC known for building brands, strengthening loyalty, and increasing' the bottom line. The firm’s clientele includes places, not-for-profit organizations, state and federal agencies, and private sector firms throughout North America. Roan has consulted in healthcare, arts, entertainment, museum, advertising, design, charitable foundation, publishing, association management, education, cultural tourism, and architectural categories.

Mr. Roan is a gold- and silver-medal-winning art director and creative director whose national and international awards for marketing, branding, communications, and fundraising number in the hundreds, including the Summit Award, Creativity 29, Consumer Brand Design 50, the Dawson Award for Management Innovation, and ISPA Graphic Arts Awards. His projects and work have appeared in Print, Creativity, Illustrator, Logo 2001, and Communication Arts, among others.

Roan is a published poet and has authored books, articles, and public policy essays. Roan is a former educator who has served on the faculties of the University of Oregon, the University of Nebraska-Omaha, and Creighton University. He has appeared as a guest lecturer at Harvard University, Yale University, American University, University of Wisconsin, Denver University, George Mason University, Massachusetts Institute of Technology, the University of California-Berkeley, and Georgetown University.

Neill Archer Roan's Presentation Topic:
Seven Competencies to Stay Competitive

Whether you are talking about products, services, people, or ideas, the time between 'hip' and 'has-been' is shorter than ever before. With disruptive innovation continually transforming marketplaces, the role of the marketer must transform, as well. Plus, volatile social, economic, and political environments amplify market turbulence. Relying on conventional competencies and tried-and-true channels no longer cuts it. Winning in the marketplace requires mining trends, making sense of complexity, and mastering simplicity. Join Neill Archer Roan to explore the seven leading competencies marketing professionals need to be sustainably competitive in this ever-evolving world.



Event Location: 
20 F Street, NW Conference Center
20 F Street NW
Washington, DC 20001

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