How To: Unlocking the Secrets of Successful Consulting

Event Date: 
Thursday, September 29, 2011 - 11:30am - 2:00pm
How to Unlock the Secrets of Successful Consulting

Location and Cost:

Trattoria Nicola’s
1251 23rd St NW
Washington, DC
20037

AMADC Members: $25
Non-Members: $45
Student Members: $15

Lunch is included with registration.
Pre-registration closes at 12pm on Wednesday, September 28th.
Onsite Registrations are welcome with an additional $10 onsite registration fee.

About the Program:

Free agency defines our time. Through outsourcing and cross-functional work teams, we work in a new world where we are all becoming independent consultants. Our ability to navigate and leverage opportunities will determine financial security and professional success. Our presenter, Michael Grove, has been a successful consultant throughout his career. In addition to building two marketing consulting firms, his vast client list of more than 350 companies includes a dozen Fortune 500 companies and scores of mid-size companies. Currently teaching consulting methodologies in the graduate program at Georgetown University, Michael has also taught Marketing in the MBA program at DePaul University.

If you are currently in a consulting role and want to broaden your way of thinking, or you are considering becoming a consultant, this is a workshop you should not miss.

As a result of this workshop, you will learn:

  • Four key skills for successful consulting
  • Different types of consulting roles and what to avoid
  • The five phases of consulting and selling
  • How to navigate the contracting process
  • Important distinctions between internal and external consultants
  • How to deal with resistance
  • How to sell without selling
  • How to avoid projects that are poor fit
  • Where disasters most frequently occur
  • Setting up for a future sale when finishing a project


About the Speaker:

Michael Grove

Michael Grove, CEO, Grove USA

Since 1991, Grove USA is the shingle under which Michael delivers go-to-market growth strategies for startup companies. Having consulted with more than 300 organizations, launched eight companies, including Brand Institute and MarketingPilot Software, Michael is currently launching a new technology aimed to assist non-profit organizations in uncovering unrealized revenues. In between projects, Michael teaches consulting skills to Georgetown University graduate students and mentors George Washington University students competing for the $50K grand prize in the annual business plan competition. This year, Michael’s team won first place.

Michael earned the opportunity to be the AMA DC Chapter Volunteer of the Month for his contributions to the committee that just launched a refreshed AMA Mentor program, his desire to co-chair the Mentor Committee this fall, and his eagerness to re-energize the AMA/DC Student Membership program.



Event Location: 
Trattoria Nicola’s
1251 23rd St NW
Washington, DC 20037
See map: Google Maps

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

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