How To webinar: Build a Successful Email Marketing Program

Event Date:

Thursday, June 16, 2011 - 12:00pm - 1:15pm

Email marketing provides the highest ROI of any other marketing channel ($43.62/$1 spent in 2009) according to the DMA. Are you taking advantage of this cost effective, measurable medium?.

Featured Speakers:

Elena Hekimian - Client Services Manager, Blue Sky Factory

Amy Hollomon - Client Services Manager, Blue Sky Factory

Cost:

AMADC Members: $20 early bird rate by May 27; $30 after
Non-Members: $35 early bird rate by May 27; $45 after
Student Members: $20

About the Program:

Join the AMA DC for “Email Marketing 101” on Thursday, June 16th. Not only will this session help new email marketers get started, it will also serve as a refresher to seasoned industry veterans (are you taking full advantage of features like A|B split testing and segmentations?).

Attendees will learn:

Tips for getting started with your email program
Tried and true industry best practices
Key elements to a permission-based email strategy
Ways to use email & social media as complementary channels to drive more results
How real world organizations are successfully using email to reach their audience

About the Speakers:

Elena Hekimian - Client Services Manager, Blue Sky Factory

Elena Hekimian is a client services manager at Blue Sky Factory, an industry leading email service provider. With over three years of experience in the email marketing industry, Elena works with marketers to optimize their email marketing planning, strategy, and campaign implementation. She is a frequent contributor to the Blue Sky Factory blog, focusing on the topic of email marketing industry trends. In her spare time, Elena is an active member of the American Marketing Association (Baltimore Chapter) and serves as a city ambassador in the Baltimore Buzz Brigade.

Amy Hollomon - Client Services Manager, Blue Sky Factory

Amy serves as a Client Services Manager at Blue Sky Factory, a leading email service provider headquartered in Baltimore, MD. With over 3 years of experience in the industry, Amy assists her clients with their email and social media strategy, planning and deployment. Prior to joining Blue Sky Factory, Amy served as Email Marketing Associate at Internet Strategy Group. Before arriving at Internet Strategy Group, Amy served as Marketing Manager at Whitmore Group.

About Blue Sky Factory

Blue Sky Factory is an industry leading email service provider. Through their web-based email marketing application Publicaster and commitment to exceptional client services, Blue Sky Factory helps companies grow their business through email marketing. By integrating their online platform with industry-standard tools including Google Analytics, Salesforce.com, and prominent social networks like Twitter, Facebook, and LinkedIn, Blue Sky Factory provides marketers with the tools they need to create, deliver, and track full customizable online marketing campaigns. Founded in 2001, Blue Sky Factory works with clients in industries including tourism, communications, education, entertainment, finance, government, healthcare, retail, and technology.

Webinar Host:

Upcoming Events

May

S	M	T	W	T	F	S
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30	31

CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.