How To: Get Your App On!

Event Date:

Thursday, June 9, 2011 - 12:00pm - 2:00pm

This How To session covers the fundamentals of developing, deploying and promoting a Smartphone application for your organization.

Featured Speaker:

Bill Bailey, Assistant Director of Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy

Cost:

AMADC Members: $20 early bird rate by May 27th; $30 after
Non-Members: $35 early bird rate by May 27th; $45 after
Student Members: $20

This is a brown bag lunch session, so please feel free to bring your lunch to enjoy during the presentation!

Pre-registration closes at 12pm on Wednesday, June 8th.
Onsite Registration available at an additional $10 fee.

About the Speaker:

Bill Bailey, Assistant Director of Digital Media, The National Campaign to Prevent Teen and Unplanned Pregnancy

Bill Bailey is the Assistant Director of Digital Media at the National Campaign to Prevent Teen and Unplanned Pregnancy. Prior to this position he served as the Director of Nonprofit Partnerships at Distributive Networks where he launched dozens of mobile marketing, mobile giving and advocacy campaigns for leading nonprofits and agencies. Additional experience includes work with the Hispanic Heritage Foundation; nearly a decade as a restaurateur; and several years performing juggling at festivals throughout the south. Bill holds a B.A. in Spanish Language from the University of Maryland and lives in the LeDroit Park neighborhood of DC with his partner Giles and their cat Widget.

About the Program:

This How To session covers the fundamentals of developing, deploying and promoting a Smartphone application for your organization. The workshop will begin with a discussion about mobile strategy; good applications versus bad applications; the right devices for your audience and budget; integration of rich interactive features; and how to choose your developer. The session will end with what other organizations are doing and learn a few lessons from their successes and failures and apply those to your future projects. Marketing strategies will wrap up the course. Bring your cell phone!

Event Location:

The Creative Group

1401 I Street NW 4th Floor

Washington, DC 20004

See map: Google Maps

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
• Intimate peer networking
• Discussion groups
• Advocacy initiatives around strategic agenda
• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

Mentor Program

Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.