Event Marketing for Nonprofits: Making On-Site Strategies Work in an Increasingly Online World

Event Date:

Thursday, May 19, 2011 - 12:00pm - 2:00pm

Learn how to make your revenue-generating events, expos and seminars work better in an increasingly online world.

Featured Speakers:

Sharyn Collinson, Managing Director
Fixation Marketing, Tradeshow and Event Specialists

Jon Gonzalez, Chief Development Officer
Food Allergy and Anaphylaxis Network (FAAN)

Cost:

AMADC Members: $25
Non-Members: $40
Student Members: $25

Lunch will be provided.
Onsite Registration available at an additional $10 fee.

About the Program:

Where do on-site fundraising activities – seminars, expos, walks, rides and other events – fit into the modern marketing mix for nonprofit organizations? They should fit right at the heart of your non-dues revenue marketing plans.

Learn from some of the leading event marketers in Washington, including consumer donor event experts, industry and trade event professionals, and one of the top event marketing firms in the U.S.

Event Location:

Georgetown CCPE

3101 Wilson Boulevard Suite 200, Room 238

Arlington, VA 22201

See map: Google Maps

Upcoming Events

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CMO Roundtable

The AMADC Chief Marketing Officer (CMO) Roundtable provides marketing executives a peer network, high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers from the DC metro region.

The AMADC CMO Roundtable programs and services provide a variety of personal and professional support. These programs and services may include:

• Thought leadership presentations and studies
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• Career opportunity referral

How-To Series

Who said learning was over when you finished school? Join us for an action-packed lunch as we tackle the changing themes and evolving traditional and digital topics in our industry.

In this workshop environment, you will learn fundamental techniques on everything from creating a strategic marketing plan to delivering multi-channel campaigns. Whether you are a budding marketing professional eager to acquire new skills or a mid to high-level proven marketer in need of a refresher, everyone has something to gain here.

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Mentoring is a powerful device that helps rising marketers develop new insights into the profession. This four week workshop is designed to provide entry-level and mid-level marketing professionals with an opportunity to gain invaluable career guidance and enhanced marketing skills through a one-on-one partnership with a devoted professional, and an interactive workshop with experts in the field of marketing.

Networking Programs

AMADC Networking Events are the place to get dialed into the DC marketing community. Make alliances for your business, find your next great employee, get active in the AMA, get career advice or maybe get your next job. Be sure to bring a ton of business cards, you are going to need them. These monthly networking events are free for members.

Satellite Socials

Satellite Socials are networking events in the surrounding business hubs within the Washington, DC region such as Reston, Tyson’s Corner and Bethesda. Whether you work or live in one of these outlaying areas, you’ll interact with their peers, prospect for business, job hunt or simply learn from fellow marketers in a social atmosphere.

SIG Event

Are you in need of an industry specific solution? Or would you like to learn about other sectors of business? Then we have a must-attend opportunity for you to network with true peers and gain the valuable knowledge that relates directly to your field. If it’s non-profit, government, market research, healthcare or whatever the marketing expertise you are in need of, you’ll find your niche here.

Speaker Series

Whether your adding to the bottom line, motivating your team, or managing a business, time is your most valuable asset during the day. You won’t waste a second joining us once a month for an evening of cocktails, hors d'oeuvres and networking as industry-leading speakers offer their expertise on the hottest trends in the market.

Don’t miss a chance to stay ahead of the curve by growing your network and knowledge base with seasoned marketing veterans from around the area. These programs are designed for marketers of all levels and are great interactive learning events designed with networking time prior to each event and extended Q & A sessions with the speakers.