How To: Talk to Bloggers

Event Date:

Thursday, May 26, 2011 - 12:00pm - 2:00pm

If bloggers aren’t part of your marketing efforts, you might as well be designing your brochures on a typewriter. No longer pajama-clad hobbyists, bloggers today are card-carrying members of the media, whom you ignore at your peril (bad press) or worse (no press).

Yet bloggers are neither straight reporters nor pure pundits. They can be your loyal customer or your loudest critic, your champion or your competitor. They speak their own vernacular, observe their own standards, pursue their own goals, and loathe press releases. To reach these influencers, you need to understand their universe.

This presentation will help you to:

Learn the lingo
Ascertain a blogger’s influence
Understand the dos and don’ts of blogger outreach

Featured Speaker:

Jonathan Rick, Senior Strategist, Rock Creek Strategic Marketing

Cost:

AMADC Members: $20 early bird rate by May 11th; $30 after
Non-Members: $35 early bird rate by May 11th; $45 after
Student Members: $20

This is a brown bag lunch session, so please feel free to bring your lunch to enjoy during the presentation!

Onsite Registration available at an additional $10 fee.

About the Speaker:

Jonathan Rick, Senior Strategist, Rock Creek Strategic Marketing

Blending expertise in online communications with a background in public affairs, Jonathan Rick helps clients leverage the Web in all its splendor—whether via a Web site, social network, blog, ad, or app. He’s employed e-strategies to raise awareness for the federal government, motivate actions for nonprofits, and shape public opinion for corporations.

Before entering the digital space, where he’s worked for Susan Davis International, Booz Allen Hamilton, and, currently, Rock Creek Strategic Marketing, Rick cut his teeth in traditional communications and journalism. He flacked for the American Conservative Union and the Cato Institute, and reported for Time magazine and the Pittsburgh Tribune-Review. His writing has been published in What We Think: Young Voters Speak Out (2004); on the social media blogs, TechPresident, K Street Café, and GovFresh; and in PRWeek and Politico.

Rick graduated from Hamilton College with a BA in Government and Philosophy.

Event Location:

DC Economic Partnership

1495 F Street, NW

Washington, DC 20004

See map: Google Maps

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