Take Charge! Get Organized for More Effective Market Research Presentations
Techniques for crafting concise, concrete, well-organized marketing research presentations, resulting in improved listener comprehension and actionable takeaways.
Featured Speakers:
Liz Van Patten, Principal,Van Patten ResearchBev Thompson, Thompson Communications
Cost:
AMADC Members: $25
Non-Members: $40
Lunch will be provided.
On-site registration will be offered based on space availability with an additional $10 registration fee.
About the Speakers:
Liz Van Patten, Principal,Van Patten ResearchLiz Van Patten is a veteran qualitative research consultant with more than 25 years’ experience discovering insights for dozens of client companies, advertising agencies, government and industry groups. As head of her own qualitative consultancy since 1987, Liz has presented customized, highly professional qualitative research insights to dozens of Fortune 500 companies.
An active member of the Qualitative Research Consultants Association, Liz is a current member of the Board of Directors and the recipient of the 2008 QRCA President’s Award for her work producing Qcasts, where she coaches speakers for monthly webcasts on qualitative research topics.
In 2008 she joined forces with Bev Thompson to create See Me Speak Communications, where they focus on helping business professionals improve the development, design and delivery of in-person and remote presentations.
Bev Thompson, Thompson CommunicationsBev Thompson is a corporate training consultant who specializes in persuasive speech writing and presentation projects. Clients include corporate executives, special events organizations, political and social advocacy groups and private practice consultees. Her major accounts include ABC, Bankers Trust, Citibank, Credit Suisse, Deutsche Bank, General Electric, Goldman Sachs and New York Life.
Bev teaches “Speaking with Confidence” and “Standard American Pronunciation” at New York University's SCPS and Stern School of Business and holds a Masters Degree in Communication Studies from New York University, with specialization in the areas of Public Address, Persuasive Writing, Speech Writing, and International Communications.
About the Program:
Do you find yourself fielding questions because your presentations aren't as clear as they should be? Come to Take Charge! Get Organized! and learn to overcome this presenter challenge -- and more.
Presentation experts Liz Van Patten and Bev Thompson will give you proven techniques for crafting concise, concrete, well-organized research presentations, resulting in improved listener comprehension and actionable takeaways. Through lively discussion, practical exercises, and useful handouts, you will learn skills you can use immediately to increase the effectiveness of your research presentations.
You will leave the session with enhanced abilities to:
- Tell a compelling story
- Organize content
- Project confidence as a presenter
Presentation experts Liz Van Patten and Bev Thompson have delivered similar presentations at a number of national conferences, and those sessions have all received high marks.




