Discussion Series: Understanding the Mindset of Consumers in the Washington, DC Market—Exploring their Attitudes, Values, and Lifestyles and How They’ve Changed over 10 Years

Event Date: 
Wednesday, March 16, 2011 - 12:00pm - 2:00pm
Register Now

Washington, DC vs Baltimore: Marketing to Different Markets Close in Distance but Different in Values and Attitudes

Featured Speaker:

Steve Markenson, President
WB&A Market Research

Cost:

AMADC Members: $25
Non-Members: $40
Student Members: $20

Onsite Registration available at an additional $10 fee.

About the Speaker:

Steve Markenson

Steve Markenson, President
WB&A Market Research

Steve Markenson has been President of WB&A Market Research since 1997. Previously, he served with national research firms, Yankelovich Partners and Opinion Research Corporation and directed market research projects for Fortune 1000 clients at Snyder Communications. Steve has expertise in conducting large-scale, quantitative projects that involve advanced statistical analyses such as market segmentation, cluster analysis, multiple regression and trade-off techniques. Steve is also a professional focus group moderator.

Over his 25-year research career, Steve has worked with such companies as Merrill Lynch, Discover Card, PNC, Bank of America, CareFirst BlueCross BlueShield, Johnson & Johnson, Metropolitan Washington Airports Authority (MWAA), Washington Metropolitan Area Transit Authority (WMATA), New York MTA, Washington Gas, National Public Radio (NPR), and the American Automobile Association (AAA).

Steve graduated Cum Laude with a Bachelor degree in Economics and Business from the University of Pittsburgh. He is an active member of the American Marketing Association and the Marketing Research Association, and is also among the first to be certified at the CEO/Expert level by the Marketing Research Association’s Professional Researcher Certification program. Steve has been a guest lecturer at Johns Hopkins University, Georgetown University, Loyola College in Maryland, Towson University, and American University. He is an Adjunct Professor at the Kogod School of Business at American University.

About the Program:

Washington, DC area consumers. Do they consider themselves to be optimistic? Self-reliant? Philanthropic? Do they describe themselves as “green?” Are they staying up-to-date on the latest news? Are they following the latest fashion trends? Purchasing brand names or hunting for bargains? Exercising or exploring the outdoors more today than five or ten years ago?

WB&A Market Research’s Steve Markenson will share findings on the firm’s new psychographic study which explores the attitudes and values of Washington, DC area residents. He’ll show you which measures have changed and compare DC area consumers to Baltimore area consumers to the north.

By attending this presentation, you will:

  • Understand the mindset of Washington, DC area consumers in a range of areas including: ownership and use of technology, work ethic, health, self-image, lifestyle, activities, interests, media consumption, world view including perspectives on local problems and issues, and purchasing habits
  • Learn how attitudes and values of these consumers have changed over the past five and ten years
  • Gain insight into the differences and similarities between Washington, DC and Baltimore area consumers

Come learn about Washington, DC area consumers and gain insights into their attitudes, value, and lifestyles.

Event Location: 
Johns Hopkins Carey Business School
1625 Massachussetts Ave. NW Room 109
Washington, DC 20036
See map: Google Maps

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