Marketing Research SIG: Surveys & Social Media- How Twitter Transforms Traditional Market Research

Event Date:

Thursday, October 7, 2010 - 12:00pm - 2:00pm

Speaker:

Jeffrey Henning, Founder & VP of Strategy, Vovici

Cost:

AMADC Member: $25
Non-Member: $40

Onsite Registration Fee: $10

About the Program:

Social media sites like Twitter provide an excellent qualitative source of market research of your prospects, customers and competitors. This presentation reviews the strengths and weaknesses of social media research and gives examples of how to integrate such research into your traditional survey projects. Topics covered include:

Social media as a source of ethnographic research
The advantages of social media over surveys
Where social media can lead you astray
How to fuse social media and survey research together

This presentation will give you practical, real-world guidance that you can begin immediately applying to your organization as you seek to understand and serve your customers better.

About the Speaker:

Jeffrey Henning, Founder & VP of Strategy, Vovici

A co-founder of Perseus Development Corp. and a pioneer in the feedback industry, Jeffrey Henning brings a unique depth of experience in driving continuing innovation at Vovici. Henning has 21 years of experience in the market research industry with roles including market research consultant, analyst and writer to complement his time as a software developer for in-house projects and commercial software.
While at Perseus, Henning developed SurveySolutions® for the Web, which won the PC Magazine Editors' Choice Award for web-survey software. He was also named a Visual Basic Programmer's Journal "Basic Hero" in 1999. In 2004, he led the marketing and software development teams that pioneered and named the concept of Enterprise Feedback Management. Prior to co-founding Perseus, Henning worked with BIS Strategic Decisions (now part of Forrester Research) in the U.S. and in Europe managing survey-research projects for high-tech leaders of the Fortune 1000. Henning was formerly a columnist with Computerworld magazine. He writes regularly on the Vovici blog and is the author of the eBook, Survey Software Success.

Event Location:

Georgetown University Center for Continuing & Professional Education

3101 Wilson Blvd., Suite 200 Room 230

Arlington, VA 22101

See map: Google Maps

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