Nonprofit SIG: Cause Marketing Today sponsored by Carousel30
Cause Marketing Today – Managing Programs and Partnerships for Strategic Advantage
Cost:
AMADC Member: $25
Non-Member: $40
Onsite Registration Fee: $10
Speakers:
Laura Goodman, Director of
Partnership
Development, Share Our Strength (SOS)
Lynn Croneberger, Vice President of
Development, Reading is Fundamental
(RIF)
About the Program:
With so many new trends in cause marketing, how do you know what ideas will excite your organization, your corporate partner and elevate your partnership to the next level? This session will provide detailed explanations of how to leverage corporate partnerships into successful cause campaigns and include the ultimate asset- philanthropic customers and interested individuals. Reading Is Fundamental and Share Our Strength have both been successful in building several corporate campaigns that lead to a new kind of individual giving strategy. We will use real case studies including the "Fly With US. Read With Kids" campaign with US Airways, and the "Book A Brighter Future " campaign with Macy's. The learnings and success factors will be shared and details will be discussed such as partnership negotiations, implementation challenges, and renewal challenges.
About the Speakers:
Laura Goodman, Director of Partnership Development, Share Our Strength (SOS)
Laura Goodman is Director of Partnership Development at Share Our Strength, a national organization working to ensure that no kid in America grows up hungry. She is leading corporate partner engagement on the No Kid HungryTM campaign – a call to action consumer engagement and fundraising campaign. Formerly, Laura was a strategist at Social Capital Partnerships, a consultancy dedicated to building sustainable fundraising revenue.
She developed sales strategies and tools to generate revenue while aligning corporate interests with nonprofit mission priorities. Clients included Special Olympics International, KaBOOM!, American Red Cross, Share Our Strength, and United Way of America.
Goodman joined Social Capital from Reading Is Fundamental, where she led the Corporate Relations program to raise 70 percent of all charitable support.
Goodman was responsible securing new corporate relationships such as with US Airways, Holiday Inn Express and Capital One.
Prior to joining Reading Is Fundamental, Goodman worked at KaBOOM!, where she managed corporate sponsorships, including securing sponsorships with The Home Depot, Stride Rite, Discover Financial Services, Sprint and ING Direct.
Goodman holds an MBA from Columbia Business School and a B.A. and B.S. in Business Administration from Boston University.
Lynn Croneberger, Vice President of Development, Reading is Fundamental (RIF)
LYNN CRONEBERGER is Vice President of Development at Reading Is Fundamental.
Croneberger, a Certified Fund Raising Executive, previously served as the chief development officer of Mary’s Center for Maternal and Child Care in Washington, D.C. Before moving to Washington, DC, Croneberger was executive director of Joe DiMaggio Children’s Hospital Foundation and Memorial Foundation in Hollywood, Fla.
Her other recent nonprofit experience includes the United Way of Broward County, where she served as vice president of the annual campaign and as vice president of major gifts and planned giving; eight years as executive director of the American Heart Association in Miami; and two years as executive director of the National Multiple Sclerosis Society in Memphis.
Croneberger serves as a board member of the Washington DC Metro Area Chapter of the Association of Fundraising Professionals and as co-chair of the National Capital Philanthropy Day in November. In 2004, she won the Fort Lauderdale Association of Fundraising Professionals’ Outstanding Fundraising Executive of the Year award. She is also a past board member of the National Planned Giving Council.
Sponsored By:
