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Upcoming Events
13 Jul
Snapchat. Facebook. Twitter. Instagram. Linked…In? There are a million social media platforms out there, but which are best for your organization? Our panel will dig into the strategy behind successful social media marketing and share ideas…
03 Aug
Marketers today have the benefit of seemingly infinite data to help them do their job, but with great power comes great responsibility. Your analytic and marketing tools should be working for you — not the other way around. The final workshop in our…
Latest News
Hot _____!  Fill in the blank, but that about sums up our 2015–2016 fiscal year. When I think about the things I’m most proud of in my career, one big-ticket item that stands out is that I’ve had the privilege to serve a second tour as president of our chapter and in doing so, work with a terrific group of volunteers to help get us on a solid trajectory for success.
That’s the Spirits! Major AMA Updates You Don’t Want to Miss! Whiskey Tasting… Chocolate Tasting… a Rooftop View of DC… That’s how AMADC plans to welcome the summer with our largest networking event yet. Mark your calendar for Tuesday, June 14th and join us for our Sweet Spirits of Summer Soiree! We’ll see you on the rooftop of Jack Rose as the sun goes down and we taste a series of special…
AMADC president Mike Gardner welcomed marketers to the first networker of the spring season. He introduced Thomas Fraher, general manager of The Carlyle hotel in DC’s dynamic Dupont Circle, who awarded an overnight weekend stay to new member Brandon Kramer of National Business Group on Health at the March 22 Networker. The bonus was an additional winner — Gretchen Gailey of New…
On March 8, AMADC held the Past Presidents Council lunch at Ris in DC. The main goal of the meeting was to discuss the current state of the chapter and receive input and fresh ideas on further optimizing chapter events, recruitment, and retention of members, as well as some other important topics. Many great ideas were shared, and they will be presented at the May board meeting by the council.…
Recent Blog Posts
Every brand has a desire to be unique, whether through experience, innovation, or a specific service. In fact, last year organizations spent over $500 billion across the globe marketing their unique offerings.
Email Campaigns are a vital component to mobile strategy. Marketers recognize this channel as a tool to deliver personalized messaging while also mapping the customer journey.
Did you know that LinkedIn currently has more than 4 million businesses on its platform? That’s right – 4 million! More and more businesses are quickly gravitating to this professional networking platform. Why?
Bruce Tait is an award-winning brand strategist that will be headlining an AMADC How-To session on September 29th. His innovative techniques strengthened and aligned major international brands as industry leaders.
Market research that relies on big data often focuses on consumer behavior. Data scientists look for patterns that explain how and when consumers take action. The problem, says Walter Blotkamp, is that not all patterns are meaningful.
National AMA News
Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks 
Today the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future. 
Portrait of English Edwards
Member Spotlight
English
Communications and Marketing Manager
INSA
English Edwards, Marketing and Communications Manager for the Intelligence and National Security Alliance, understands the benefits that a membership with AMADC can bring. After relocating from Dallas, Texas to the Washington metropolitan area, Edwards was looking to tap into the local network of marketing professionals and sharpen her skills at the same time. “I was looking for an association that has a wealth of networking events that are solely dedicated to marketing professionals in the D.C.

90 Second Update

"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.