About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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How To: Calculate Which Marketing Is More Effective Using “Marketing Lift”

A session for marketing professionals who want to know how to measure the effectiveness of their marketing using a simple and reliable “Marketing Lift” calculation.

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AMADC Networking Series sponsored by Del Frisco’s Grille

AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, become active in the AMA, get career advice or maybe even get your next job. Bring a ton of business cards; you’re going to need them! Read More

AMADC to Host Knowledge and Networking Event – “AMADC’s 3.0 Experience”

June 18, 2015 – Washington, D.C. – The Washington, D.C. Metropolitan Chapter of the American Marketing Association (AMADC) announced today that it will host its annual end of year knowledge sharing and networking event on Tuesday, June 30 beginning at 6:30 p.m. at The Loft located at 600 F Street, NW. AMADC’s 3.0 Experience will feature internationally recognized customer experience expert, John Goodman, who will share highlights from his newly-released book, “Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service.”

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AMADC 3.0 Experience: Interview with John Goodman

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Featured Partner

Volunteer Spotlight

Melanie Bernstein

It is difficult to anticipate all of the benefits that joining AMADC can bring without taking the time to do your research and essentially dive right in. As a long-time member of AMA, Melanie Bernstein, Principal at Bam! Pow! Insights, LLC did not immediately recognize the value of joining AMADC, but recently became more involved through networking and volunteering. “While I attended the national events that AMA offers, I was not initially aware of the benefits of involving myself with the chapter community on a deeper level,” explains Bernstein. Learn more about how she Gets Ahead when you read this month’s Volunteer Spotlight.

View past Volunteer Spotlights here!

View past Member Spotlights here!

Upcoming Programs

News

AMADC to Host Knowledge and Networking Event – “AMADC’s 3.0 Experience” June 18, 2015 – Washington, D.C. – The Washington, D.C. Metropolitan Chapter of the American Marketing Association (AMADC) announced today that it will host its annual end of year knowledge sharing and networking event on Tuesday, June 30 beginning at 6:30 p.m. at The Loft located at 600 F Street, NW. AMADC’s 3.0 Experience will feature internationally recognized customer experience expert, John Goodman, who will share highlights from his newly-released book, “Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service.”

Interview with Erik Hansen, Chief Brand Officer, Mekanic AMADC: How does collaborative ideation differ from traditional brainstorming? Hansen: The difference between collaborative ideation and regular brainstorming is co-creation. Collaborative ideation is taking an idea and building it out into an actionable product, service, brand or campaign. Brainstorming is just coming up with new ideas whereas collaborative ideation is about taking those ideas to market.

AMADC Announces Partnership With Mediabarn April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.

AMADC Mentor Program Accelerates Careers of Aspiring Marketers March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.

Interview with Christina Daves, CEO & Founder, PR for Anyone® Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven, and author of the bestseller, “PR for Anyone”. Christina guided the audience through strategies to getting media coverage with her “Three Pillars for Success” including: how to be newsworthy, how to create great hooks, and how to find the right journalists to pitch to. Through her examples, AMADC members were able to gain insight into developing a niche focus to break through the clutter and become industry experts in the media.

AMADC Announces Partnership with New District Media February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with New District Media, a Washington, D.C.-based video production and multimedia agency.

PR Mogul & Best-Selling Author Christina Daves To Speak At AMADC’s Upcoming ‘How-To’ Feb 24 February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

Blue Fusion Named Branding/Marketing/Design Agency of Record By American Marketing Association's DC Chapter (AMADC) February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with Blue Fusion Creative & Marketing, a fully integrated marketing and communications agency that specializes in branding, creative, multimedia, digital, video and marketing services, as its agency of record (AOR). As part of this partnership, Blue Fusion will help AMADC with strategic membership communications by providing creative design and marketing services. In addition, Blue Fusion will serve as the title sponsor of AMADC’s “How-To” series of programming events in 2015 and will host one of AMADC’s upcoming monthly Networkers in the Washington, DC metro area.

AMADC Announces Renewed Partnership with Capitol Communicator December 11, 2014 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its renewed partnership with Capitol Communicator, a free online resource that connects communicators in the Mid-Atlantic. As part of this year-long partnership, Capitol Communicator will be a title sponsor of one of AMADC’s “Executive Panel Series” events in 2015 in addition to hosting one of AMADC’s upcoming monthly Networkers in the Washington, D.C. metro area. AMADC will also continue to be a strategic partner for the 2015 Mid-Atlantic Marketing Summit next spring, which is produced by Capitol Communicator and Potomac Tech Wire.