About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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Mid-Atlantic Marketing Summit: Washington 2015

Intelligence and Insights on the Future of Communications; co-produced by Capitol Communicator and Potomac Tech Wire!

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Marketing Research Association Mid-Atlantic Chapter’s 2015 Spring Symposium

Join Marketing Research Association Mid-Atlantic Chapter for their 2015 Spring Symposium. Read More

AMADC 90 Second Update - March 19, 2015

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"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.

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AMADC Mentor Program Accelerates Careers of Aspiring Marketers

March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.

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Featured Partner

Member Spotlight

Danielle Alexander

Deciding how to get more involved with your local marketing community can seem challenging, but it does not have to be! After serving as a former AMA member during her undergraduate career, Danielle Alexander, Exhibitor and Sponsorship Manager at AARP, decided to join AMADC to keep her finger on the pulse of the Washington metropolitan marketing community. “I initially joined AMADC as a way to stay relevant and network with other marketing professionals,” says Danielle. Danielle also joined for other benefits that she felt would help her Get Ahead. Discover what they are when you read this month’s Member Spotlight.

View past Volunteer Spotlights here!

View past Member Spotlights here!

Upcoming Programs

News

AMADC Mentor Program Accelerates Careers of Aspiring Marketers March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.

Interview with Christina Daves, CEO & Founder, PR for Anyone® Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven, and author of the bestseller, “PR for Anyone”. Christina guided the audience through strategies to getting media coverage with her “Three Pillars for Success” including: how to be newsworthy, how to create great hooks, and how to find the right journalists to pitch to. Through her examples, AMADC members were able to gain insight into developing a niche focus to break through the clutter and become industry experts in the media.

AMADC Announces Partnership with New District Media February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with New District Media, a Washington, D.C.-based video production and multimedia agency.

PR Mogul & Best-Selling Author Christina Daves To Speak At AMADC’s Upcoming ‘How-To’ Feb 24 February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

Blue Fusion Named Branding/Marketing/Design Agency of Record By American Marketing Association's DC Chapter (AMADC) February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with Blue Fusion Creative & Marketing, a fully integrated marketing and communications agency that specializes in branding, creative, multimedia, digital, video and marketing services, as its agency of record (AOR). As part of this partnership, Blue Fusion will help AMADC with strategic membership communications by providing creative design and marketing services. In addition, Blue Fusion will serve as the title sponsor of AMADC’s “How-To” series of programming events in 2015 and will host one of AMADC’s upcoming monthly Networkers in the Washington, DC metro area.

AMADC Announces Renewed Partnership with Capitol Communicator December 11, 2014 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its renewed partnership with Capitol Communicator, a free online resource that connects communicators in the Mid-Atlantic. As part of this year-long partnership, Capitol Communicator will be a title sponsor of one of AMADC’s “Executive Panel Series” events in 2015 in addition to hosting one of AMADC’s upcoming monthly Networkers in the Washington, D.C. metro area. AMADC will also continue to be a strategic partner for the 2015 Mid-Atlantic Marketing Summit next spring, which is produced by Capitol Communicator and Potomac Tech Wire.

Interview with November Networker’s Raffle Winner Monthly Networkers AMADC’s monthly networkers offer an enjoyable way to meet other marketing professionals in a comfortable setting. Each networking event is held on a Tuesday night at a dynamic restaurant -- which may be new or an established power spot – at an optimum time to meet others in your field who are interested in discussing the latest innovations in marketing, discovering a new job, or finding a mentor – all while enjoying delicious food and drink. Each networker also features a business card raffle for a chance to win a gift certificate to the restaurant.

AMADC invites you to participate in the 4th Annual SIIA Software Marketing Survey AMADC invites you to participate in the 4th Annual SIIA Software Marketing Survey, open to all Marketers! The survey will take approximately 5 minutes to complete, and as a participant, you'll receive the full comprehensive report and industry data. Use the data to compare and gauge your marketing efforts against your peers and competitors, and learn how they are building their brand using social media, mobile technology, and SEO and SEM tactics. We encourage you to take a few minutes to complete the survey now, as it closes on December 19. In addition to receiving the full report when it's produced, you'll be entered to win an Amazon gift card!

HubSpot’s MK Getler Breaks Down the Art of Lead Nurturing A full house gathered last month at the newest Cafe Deluxe in DC’s popular West End to learn about the nuances of customer acquisition and nurturing leads during a bonus How-To led by HubSpot’s MK Getler. See what MK had to say about buyer personas, the personal touch, and contextual marketing – and who’s doing it well – in our exclusive one-on-one interview here.

AMADC Announces Partnership With West Virginia University’s Integrated Marketing Communications Graduate Program October 3, 2014 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with West Virginia University’s Integrated Marketing Communications Graduate Program (WVU IMC). As part of this year-long partnership, WVU IMC will be a title sponsor of one of AMADC’s popular “How-To” marketing education sessions and host one of AMADC’s monthly “Networkers.” AMADC will also benefit from access to WVU IMC’s annual INTEGRATE conference at a discounted partner rate.