About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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How To: Consumers Insights in the Digital Age – How “Old School” Tactics Make You Smarter in the Era of Social Media and Big Data sponsored by SDL

A highly interactive workshop that ensures high power consumer insights don’t get lost in this fast-paced, digital marketing age.

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AMADC 90 Second Update - May 6, 2015

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"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.

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AMADC Partner Event: Digital Marketing Lunch & Learn

Marketing isn’t what it used to be.

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AMADC Networking Series sponsored by West Virginia University IMC Graduate Program

AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, become active in the AMA, get career advice or maybe even get your next job. Bring a ton of business cards; you’re going to need them! Read More

Spring 2015 Membership Drive


Special Membership Offer:

AMADC's Spring Membership Drive is now available at www.jointheama.com and each new professional member who joins between 4/6/15-5/29/15 will receive the following when they use promo code SPRING30:

  • Waived new member registration fee (~$30 value)
  • Entrance into a raffle to win 1 of 3 Apple iPad Airs

Featured Partner

Member Spotlight

Danielle Alexander

Deciding how to get more involved with your local marketing community can seem challenging, but it does not have to be! After serving as a former AMA member during her undergraduate career, Danielle Alexander, Exhibitor and Sponsorship Manager at AARP, decided to join AMADC to keep her finger on the pulse of the Washington metropolitan marketing community. “I initially joined AMADC as a way to stay relevant and network with other marketing professionals,” says Danielle. Danielle also joined for other benefits that she felt would help her Get Ahead. Discover what they are when you read this month’s Member Spotlight.

View past Volunteer Spotlights here!

View past Member Spotlights here!

Upcoming Programs

News

Interview with Erik Hansen, Chief Brand Officer, Mekanic AMADC: How does collaborative ideation differ from traditional brainstorming? Hansen: The difference between collaborative ideation and regular brainstorming is co-creation. Collaborative ideation is taking an idea and building it out into an actionable product, service, brand or campaign. Brainstorming is just coming up with new ideas whereas collaborative ideation is about taking those ideas to market.

AMADC Announces Partnership With Mediabarn April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.

AMADC Mentor Program Accelerates Careers of Aspiring Marketers March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.

Interview with Christina Daves, CEO & Founder, PR for Anyone® Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven, and author of the bestseller, “PR for Anyone”. Christina guided the audience through strategies to getting media coverage with her “Three Pillars for Success” including: how to be newsworthy, how to create great hooks, and how to find the right journalists to pitch to. Through her examples, AMADC members were able to gain insight into developing a niche focus to break through the clutter and become industry experts in the media.

AMADC Announces Partnership with New District Media February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with New District Media, a Washington, D.C.-based video production and multimedia agency.

PR Mogul & Best-Selling Author Christina Daves To Speak At AMADC’s Upcoming ‘How-To’ Feb 24 February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

Blue Fusion Named Branding/Marketing/Design Agency of Record By American Marketing Association's DC Chapter (AMADC) February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with Blue Fusion Creative & Marketing, a fully integrated marketing and communications agency that specializes in branding, creative, multimedia, digital, video and marketing services, as its agency of record (AOR). As part of this partnership, Blue Fusion will help AMADC with strategic membership communications by providing creative design and marketing services. In addition, Blue Fusion will serve as the title sponsor of AMADC’s “How-To” series of programming events in 2015 and will host one of AMADC’s upcoming monthly Networkers in the Washington, DC metro area.

AMADC Announces Renewed Partnership with Capitol Communicator December 11, 2014 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its renewed partnership with Capitol Communicator, a free online resource that connects communicators in the Mid-Atlantic. As part of this year-long partnership, Capitol Communicator will be a title sponsor of one of AMADC’s “Executive Panel Series” events in 2015 in addition to hosting one of AMADC’s upcoming monthly Networkers in the Washington, D.C. metro area. AMADC will also continue to be a strategic partner for the 2015 Mid-Atlantic Marketing Summit next spring, which is produced by Capitol Communicator and Potomac Tech Wire.

Interview with November Networker’s Raffle Winner Monthly Networkers AMADC’s monthly networkers offer an enjoyable way to meet other marketing professionals in a comfortable setting. Each networking event is held on a Tuesday night at a dynamic restaurant -- which may be new or an established power spot – at an optimum time to meet others in your field who are interested in discussing the latest innovations in marketing, discovering a new job, or finding a mentor – all while enjoying delicious food and drink. Each networker also features a business card raffle for a chance to win a gift certificate to the restaurant.

AMADC invites you to participate in the 4th Annual SIIA Software Marketing Survey AMADC invites you to participate in the 4th Annual SIIA Software Marketing Survey, open to all Marketers! The survey will take approximately 5 minutes to complete, and as a participant, you'll receive the full comprehensive report and industry data. Use the data to compare and gauge your marketing efforts against your peers and competitors, and learn how they are building their brand using social media, mobile technology, and SEO and SEM tactics. We encourage you to take a few minutes to complete the survey now, as it closes on December 19. In addition to receiving the full report when it's produced, you'll be entered to win an Amazon gift card!