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Upcoming Events
05 Oct
AMADC kicks off its 2016-2017 with an event at the OpenGov Hub in Washington. Find out if you qualify and apply today!
25 Oct
Bates Creative, agency of record behind DC’s popular craft brewery Atlas Brew Works, will explore how creative strategy can help your organization craft a strong, long-lasting brand identity that stands out from competitors.
Recent Blog Posts
With more than 800 members, the DC chapter of the American Marketing Association provides rich opportunities for marketers to learn from one another and grow as individual professionals and dynamic team members. On October 5th, the chapter will…
Some marketers are calling for the firing squad of email marketing. With the growth of social media and other communication channels, some question the need for email marketing. It’s quite plausible to understand the logic; but email marketing is…
Marketing is a lot like throwing darts. Instead of a board, marketers shoot messages at a targeted audience. Today, marketers have “big data” to unpeel layers about a clearly defined audience.
Stop selling and start interacting. Consumers are savvy enough to understand traditional ad tactics and reject a constant feed of banners and pop-ups. They demand more from brands.
Every brand has a desire to be unique, whether through experience, innovation, or a specific service. In fact, last year organizations spent over $500 billion across the globe marketing their unique offerings.
National AMA News
Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks 
Today the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future. 
Andreea Candela
Member Spotlight
Andreea
Senior Specialist Communications & Marketing
American College of Cardiology
You’re moving to a new city and you need to build your professional network within the area, but you’re not sure how to do it? Andreea Candela, Senior Specialist, Communications & Marketing at the American College of Cardiology, has faced this challenge many times. Andreea’s marketing career began in Europe before leading her to New York, Boston and Washington D.C., which eventually led to her decision to join and volunteer with AMADC.

90 Second Update

"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.