ANNOUNCING A BRAND NEW AMADC IDENTITY

We have some very exciting news to share! We are proud to introduce the new brand identity for AMADC, which positions us as the premier marketing organization of the Greater Washington Metropolitan area! We are currently working on developing a modern, responsive website to match our new look, which will be launching this Spring!

Read more about this exciting step forward for AMADC.

About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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Letter from AMADC Board President, Mike Gardner

Mike Gardner Portrait

In the April issue of AMA's Marketing News, the cover reads “The Seven Big Problems in Marketing.” If you haven’t had the chance to read it, please consider carving out some time to review it. The first sentence reads, “marketing has problems.” Ironically, without these problems we'd all be out of jobs. I think the reason many of us get out of bed each day is that we enjoy facing these challenges and making real impact in our industries to drive significant change.

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The Hispanic Millennial Project: Insight Panel Discussion Presented by Sensis Health

Join AMADC and Sensis Health for the Washington DC unveiling of The Hispanic Millennial Project, a national study that seeks to develop a better understanding of Hispanic Millennials living in the United States developed by Sensis and ThinkNow Research.

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Marketing in the Age of Digital Media – Workshop #1 – Your Website

If we asked you what the purpose of your website is, what would your answer be? Websites provide information, generate leads, drive revenue, and inspire action. Your website should support your organization and reflect its values. Above all, your website needs to deliver an exceptional experience to your audience. Our workshop's experts will share ideas for unifying strategy, design, and technology with a focus on the most cutting edge web trends.

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Featured Partner

Member Spotlight

Matt Gammon

You have to get into the game, in order to be seen. This is what Matt Gammon, Senior Vice President of Wilson Perkins Allen Opinion Research (WPA), believes is key when one is working to enhance their career. Dedicated to understanding AMADC members, Matt strives to uncover data that reveals what makes the AMADC community unique. “I routinely conduct various methods of research to ensure that AMADC board members understand our chapter’s makeup,” says Gammon.

Get yourself ‘game-ready’ and Get Ahead by reading this month’s Volunteer Spotlight!

Upcoming Programs

  • May 6, 2016 Digital Brainfest 2016

    AMADC members are invited to register using code DBFAMADC at checkout to receive $100 off the conference rate.

  • May 10, 2016 Pragmatic Product Forum - Washington DC

    Join Pragmatic Marketing for a high-level panel discussion on the challenges companies face in becoming market-driven. Gain a cross-functional perspective from marketing, development and product professionals representing a wide swath of DC-area companies.

  • May 11, 2016 The Hispanic Millennial Project: Insight Panel Discussion Presented by Sensis Health

    Join AMADC and Sensis Health for the Washington DC unveiling of The Hispanic Millennial Project, a national study that seeks to develop a better understanding of Hispanic Millennials living in the United States developed by Sensis and ThinkNow Research.

  • May 11, 2016 Marketing in the Age of Digital Media – Workshop #1 – Your Website

    If we asked you what the purpose of your website is, what would your answer be? Websites provide information, generate leads, drive revenue, and inspire action. Your website should support your organization and reflect its values. Above all, your website needs to deliver an exceptional experience to your audience. Our workshop's experts will share ideas for unifying strategy, design, and technology with a focus on the most cutting edge web trends.

  • May 13, 2016 MRA Mid-Atlantic Chapter Spring Symposium

    Join the Marketing Research Association Mid-Atlantic Chapter for their 2016 Spring Symposium.

  • May 17, 2016 AMADC Networking Series sponsored by Hyatt Place National Mall Networking in the SW: Hyatt Place SW DC
  • June 8, 2016 Marketing in the Age of Digital Media – Workshop #2 – Digital Strategy

    "We need some SEO." "How much do ads cost?" "We need content!" No doubt you've heard at least one of these before. In today's digital world, we all face the same challenges: how do we get more visitors to our website? What path are we taking them down? How do we keep them coming back? The marketer's bag of tricks is constantly evolving and expanding, so our presenters will help you cut through the fluff to find the tools you need to deliver results to your organization.

  • July 13, 2016 Marketing in the Age of Digital Media – Workshop #3 – Social Media

    Snapchat. Facebook. Twitter. Instagram. Linked…In? There are a million social media platforms out there, but which are best for your organization? Our panel will dig into the strategy behind successful social media marketing and share ideas on how to reach your audience and drive action through your social outlets.

  • August 3, 2016 Marketing in the Age of Digital Media – Workshop #4 – Real-Time Data and Leads

    Marketers today have the benefit of seemingly infinite data to help them do their job, but with great power comes great responsibility. Your analytic and marketing tools should be working for you — not the other way around. The final workshop in our series will feature leaders in data analysis and lead generation, helping you sort through the clutter to allow you to use data to inform marketing decisions.

News

The Art of Networking: Dupont Circle Style – Sponsored by The Carlyle AMADC president Mike Gardner welcomed marketers to the first networker of the spring season. He introduced Thomas Fraher, general manager of The Carlyle hotel in DC’s dynamic Dupont Circle, who awarded an overnight weekend stay to new member Brandon Kramer of National Business Group on Health at the March 22 Networker. The bonus was an additional winner — Gretchen Gailey of New Frontier Financial Group, who received a dinner certificate for two from The Riggsby restaurant, a Michael Schlow restaurant within The Carlyle. Don’t miss the next networker at City Tap House on April 19.

Past Presidents Council On March 8, AMADC held the Past Presidents Council lunch at Ris in DC. The main goal of the meeting was to discuss the current state of the chapter and receive input and fresh ideas on further optimizing chapter events, recruitment, and retention of members, as well as some other important topics. Many great ideas were shared, and they will be presented at the May board meeting by the council.

Letter from AMADC Board President, Mike Gardner In the April issue of AMA's Marketing News, the cover reads “The Seven Big Problems in Marketing.” If you haven’t had the chance to read it, please consider carving out some time to review it. The first sentence reads, “marketing has problems.” Ironically, without these problems we'd all be out of jobs. I think the reason many of us get out of bed each day is that we enjoy facing these challenges and making real impact in our industries to drive significant change.

Gannett Shows Marketers How It’s Driving Media Innovation Nearly 100 AMADC members and marketers came together on February 17 to attend the inaugural Masters of Marketing series honoring Andy Yost, Chief Marketing Officer for Gannett. Attendees began the evening at a networking session at City Tap House and then walked to the Georgetown University School of Continuing Studies for the presentation and moderated discussion featuring Andy Yost and Ray Soto, Gannett’s Creative Lead responsible for developing immersive storytelling content through virtual and augmented reality applications. The session was moderated by Mackenzie Warren, who directs training programs for the 3,000 journalists across the USA TODAY Network.

Letter from AMADC Board President, Mike Gardner It’s been an Outbranding Month!! We hit the ground running and introduced our new brand identity (BTW—How did you like the direct mail piece? Looking forward to seeing you at an upcoming networker and don’t forget to bring a friend on us!), we launched our Masters of Marketing Speaker Series featuring Andy Yost, CMO of Gannett, held a successful networker in Northern Virginia (at your request), led a Young Professional’s How-To Series on branding at LivingSocial, conducted a half day Board of Directors retreat, retooled our email communications to reflect our new identity, and made significant progress toward launching a completely updated and enhanced web experience in the coming months. Whew! Not bad in a month’s time, and we’re all pretty jazzed up that the Chapter finds itself on a positive and successful path!

BATES CREATIVE RENEWS PRESIDENTIAL SPONSORSHIP WITH AMADC – WILL ALSO SERVE AS AGENCY OF RECORD TO AMADC Bates Creative leads effort to rebrand AMADC through renewed identity and improved resources for AMADC members. February 23, 2016 – Washington, D.C. – The Washington, D.C. Chapter of the American Marketing Association (AMADC) announced today that Bates Creative agreed to serve as a Presidential Sponsor and Agency of Record to AMADC throughout 2016. This marks the third year Bates Creative has partnered with AMADC, with this year’s relationship expanding to include Bates Creative serving as agency of record as the firm leads the creative efforts behind AMADC’s rebrand.

Announcing a Brand New AMADC Identity We have some very exciting news to share! We are proud to introduce the new brand identity for AMADC, which positions us as the premier marketing organization of the Greater Washington Metropolitan area! We are currently working on developing a modern, responsive website to match our new look, which will be launching this Spring! Read more about this exciting step forward for AMADC.

From the desk of Mike Gardner, AMADC President As I write this, the groundhog just learned that spring is a comin’. It strikes a funny chord with me that given all of the complex weather models and storm tracking software that was used to predict the 2016 Blizzard, we somehow return to Punxsutawney Phil to tell us how much longer we’ll need to wear heavy coats and keep the ice scraper in the glove compartment of the car. Anyway, each year it’s fun to wait and see what Phil will show us and decide if he’s right in the end. No one ever gets mad at Phil for making a prediction that didn’t come true. He’ll never get fired — if he’s wrong, who actually cares in the end? Spring shows up sooner or later. We are basically relying on a rodent to tell us what the future holds.