Get Ahead with AMADC

See how membership helps you learn, network, and grow.

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About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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AMADC 90 Second Update - July 17, 2014

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"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.

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AMADC: Keeping it Fast, Fresh, and Personal

Today’s consumers do not want to spend time reading long emails or articles. They want to use outlets like Twitter that summarize stories in 140 characters or less. These quick snippets of information, however, can feel so impersonal that consumers soon lose touch with the companies that they follow. The Washington DC Chapter found a way to relay information fast and efficiently, while still maintaining a personal touch – 90 Second Updates. Read the full interview with AMADC’s Immediate Past President, Brian Rutter, here.

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The Future of Marketing According to Three High-Level Executives

A sell-out crowd of senior marketers gathered this past month to hear insights on the future of marketing from three high-level executives representing the Washington Redskins, The Ritz-Carlton, and USA Today. The exclusive AMADC event was held at the recently renovated office space of global architecture firm, Gensler. Following networking, attendees listened to the all-star panel as they praised the integration of technology and marketing, reinforced the power of brand, and cautioned attendees about the limits of data.

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Featured Sponsor:

Member Spotlight

Prashant Malaviya

All roads lead to marketing, and Prashant Malaviya, Associate Professor of Marketing for Georgetown University, knows this best. Prashant Malaviya decided he wanted more out of his career. While working towards his M.B.A., he was inevitably led back to marketing. He developed a passion for researching the theories of marketing, which turned him towards a career in academia. “I enjoy the human side of business, and I find marketing to be more exciting, colorful, and creative than other business disciplines” said Malaviya. After relocating, he continued his membership and joined the AMADC chapter to stay connected to the dynamic and evolving nature of the marketing industry within the Washington metropolitan area. Find out how Prashant Malaviya stays involved and Gets Ahead by reading this month’s Member Spotlight.

View past Volunteer Spotlights here!

View past Member Spotlights here!

News

AMADC: Keeping it Fast, Fresh, and Personal Today’s consumers do not want to spend time reading long emails or articles. They want to use outlets like Twitter that summarize stories in 140 characters or less. These quick snippets of information, however, can feel so impersonal that consumers soon lose touch with the companies that they follow. The Washington DC Chapter found a way to relay information fast and efficiently, while still maintaining a personal touch – 90 Second Updates. Read the full interview with AMADC’s Immediate Past President, Brian Rutter, here.

The Future of Marketing According to Three High-Level Executives A sell-out crowd of senior marketers gathered this past month to hear insights on the future of marketing from three high-level executives representing the Washington Redskins, The Ritz-Carlton, and USA Today. The exclusive AMADC event was held at the recently renovated office space of global architecture firm, Gensler. Following networking, attendees listened to the all-star panel as they praised the integration of technology and marketing, reinforced the power of brand, and cautioned attendees about the limits of data.

AMADC to Host Social Networking Expert Sima Dahl (Washington, DC – August 22, 2013) Social Networking expert, Sima Dahl, will kick-off the 2013-14 Speaker Series program hosted by the Washington, DC Chapter of the American Marketing Association (AMADC) on September 12, 2013 at the global architecture firm, Gensler.

AMADC and Georgetown CCPE Partner to Help Marketing Professionals Get Ahead (Washington, DC – August 13, 2013) A new partnership between the Washington, D.C. Chapter of the American Marketing Association (AMADC) and Georgetown University’s Center for Continuing and Professional Education (CCPE) addresses the need for ongoing professional development among marketers.

AMADC Launches New Brand Identity to Kick Off 2013-14 Fiscal Year (Washington, DC – July 23, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) recently updated its brand identity system. The launch of the new logo and accompanying tagline is commensurate with the start of the association’s 2013-14 fiscal year. AMADC’s previous logo had been established expressly for the organization’s 80th anniversary, which was celebrated in 2012.

AMADC Kicks Off New Fiscal Year with Appointment of 2013-14 Board of Directors (Washington, DC – July 5, 2013) The American Marketing Association – Washington, DC Chapter (AMADC) officially begins its 2013-14 fiscal year with a new Board of Directors. The board, which takes office this month, is led by President Brian Rutter. “AMADC is dedicated to helping its members get ahead,” said Rutter. “I’m looking forward to working with our talented board as we support our members’ professional development and career advancement throughout the Washington, DC metropolitan region.” Rutter added: “The year ahead will be full of new opportunities for our members and our organization, as we continue to strengthen AMADC’s value proposition for all stakeholders.”

AMADC and FiddleFly Partner to Launch New Mobile Website (Washington, DC – March 27, 2013) Recognizing massive opportunities for marketers in the mobile space, the American Marketing Association of DC, in collaboration with FiddleFly, today announced the debut of its new mobile website. As leaders in innovation, networking and marketing education, AMADC brings together marketers from around the country (and the world) and provides them with resources to help grow their businesses. Through sponsored events, exclusive webinars, specialized toolkits, and a host of other opportunities, AMADC is constantly finding new ways to connect with its audience.

Learn All the Benefits of Volunteering with AMADC! Are you looking for more ways to increase the value of your membership? Do you want increased visibility within the association and within the DC marketing community? View the AMADC Volunteer Engagement Webinar for an overview of the Volunteer Program and all the benefits you can take advantage of by joining one of our amazing volunteer committees!

AMADC supports The Capitol Communicator/WB&A Market Research's Communications Industry Survey With the support of AMADC, Capitol Communicator and WB&A Market Research are surveying the communications industry in the Washington, Baltimore, and Richmond markets. The data collected from this economic sentiment survey provides all of us with valuable information to make better informed decisions. This year’s survey also includes questions on our social media usage. Your participation is needed to obtain the clearest picture of the “state of the industry.” Please take a few minutes to complete the survey, and feel free to promote the link to your colleagues and friends within the industry. As an additional incentive for participation, Capitol Communicator will offer a drawing for free passes to a number of events throughout 2013.

January Letter from AMADC Board President, Doug Reed Since joining AMADC in 2009, I’ve met and been inspired by so many outstanding marketers – Peter Corbett of iStrategyLabs, Jason Seiken of PBS, Paul Palmieri of MillennialMedia, Rob Whittle of WilliamsWhittle, the list goes on and on – and have learned something from each of them.