About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development, connections and career advancement throughout the Washington, DC metropolitan region. 

With more than 800 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the fourth largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving marketing professionals from CMOs, to marketing managers, to collegiate students--and everyone in between.

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AMADC Networking Series sponsored by Dave & Buster’s

Networking Series

Networking: The Video Game

AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, become active in the AMA, get career advice or maybe even get your next job. Bring a ton of business cards; you’re going to need them!

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How To: The Art of the Pitch

How To Series

Leap into a highly interactive workshop to ensure that every pitch covers the five principles of communication.





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Masters of Marketing: Andy Yost, CMO Gannett

Masters of Marketing

AMADC’s Masters of Marketing recognizes Washington-area marketing leaders, who share their unique insights on what it takes to succeed in today’s competitive industries. The 2016 Masters of Marketing series kicks off in February with Gannett’s Chief Marketing Officer, Andy Yost. Learn how the Gannett is driving innovation in the changing media industry directly from one of its chief architects. This event will also feature a hands-on demonstration of cutting edge VR marketing technology.

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How To: Supercharge Your Lead Generation with Events sponsored by Cvent

How To Series

According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. Join us at the Georgetown University School of Continuing Studies to hear Alex Rolfe of Cvent break down how you can supercharge your next event’s lead generation!

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Featured Partner

Member Spotlight

Carla Fleming

One of the greatest investments that you can make is investing in yourself. As a longtime member of AMA, Carla Fleming, Chief Mission Officer of Renewable Marketing LLC, operates by this belief, and stresses the importance of networking to exchange ideas with like-minded professionals. “You’ve got to invest in yourself to be able to invest in others,” states Fleming. Thinking about additional ways to invest in yourself? Get Ahead now by reading this month’s Volunteer Spotlight.

View past Volunteer Spotlights here!

Upcoming Programs

  • February 17, 2016 Masters of Marketing: Andy Yost, CMO Gannett Masters of Marketing

    AMADC’s Masters of Marketing recognizes Washington-area marketing leaders, who share their unique insights on what it takes to succeed in today’s competitive industries. The 2016 Masters of Marketing series kicks off in February with Gannett’s Chief Marketing Officer, Andy Yost. Learn how the Gannett is driving innovation in the changing media industry directly from one of its chief architects. This event will also feature a hands-on demonstration of cutting edge VR marketing technology.

  • February 23, 2016 AMADC Networking Series sponsored by Dave & Buster’s Networking Series

    Networking: The Video Game

    AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, become active in the AMA, get career advice or maybe even get your next job. Bring a ton of business cards; you’re going to need them!

  • February 29, 2016 How To: The Art of the Pitch How To Series

    Leap into a highly interactive workshop to ensure that every pitch covers the five principles of communication.





News

From the desk of Mike Gardner, AMADC President As I write this, the groundhog just learned that spring is a comin’. It strikes a funny chord with me that given all of the complex weather models and storm tracking software that was used to predict the 2016 Blizzard, we somehow return to Punxsutawney Phil to tell us how much longer we’ll need to wear heavy coats and keep the ice scraper in the glove compartment of the car. Anyway, each year it’s fun to wait and see what Phil will show us and decide if he’s right in the end. No one ever gets mad at Phil for making a prediction that didn’t come true. He’ll never get fired — if he’s wrong, who actually cares in the end? Spring shows up sooner or later. We are basically relying on a rodent to tell us what the future holds.

Interview with Erik Hansen, Chief Brand Officer, Mekanic AMADC: How does collaborative ideation differ from traditional brainstorming? Hansen: The difference between collaborative ideation and regular brainstorming is co-creation. Collaborative ideation is taking an idea and building it out into an actionable product, service, brand or campaign. Brainstorming is just coming up with new ideas whereas collaborative ideation is about taking those ideas to market.

AMADC Announces Partnership With Mediabarn April 1, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with Mediabarn. As part of this year-long partnership, Mediabarn conducted two focus groups with AMADC members and non-members. The research looked at participants’ expectations and satisfaction with AMADC, along with opportunities to add value to membership.

AMADC Mentor Program Accelerates Careers of Aspiring Marketers March 16, 2015 – Washington, D.C. – Aspiring marketers and experienced mentors will meet at Georgetown University’s School of Continuing Studies in April during the Spring Mentor Program, Marketers Helping Marketers.

Interview with Christina Daves, CEO & Founder, PR for Anyone® Despite a chilly day and the threat of yet another February snow, AMADC members gathered at Café Deluxe on M Street for a lunchtime How-To session featuring Christina Daves, entrepreneur, PR maven, and author of the bestseller, “PR for Anyone”. Christina guided the audience through strategies to getting media coverage with her “Three Pillars for Success” including: how to be newsworthy, how to create great hooks, and how to find the right journalists to pitch to. Through her examples, AMADC members were able to gain insight into developing a niche focus to break through the clutter and become industry experts in the media.

AMADC Announces Partnership with New District Media February 19, 2015 – Washington, D.C. – The D.C. Chapter of the American Marketing Association (AMADC) is pleased to announce its partnership with New District Media, a Washington, D.C.-based video production and multimedia agency.

PR Mogul & Best-Selling Author Christina Daves To Speak At AMADC’s Upcoming ‘How-To’ Feb 24 February 18, 2015 – Washington, D.C. – Nationally renowned entrepreneur and publicity guru Christina Daves will speak at the February How-To program, hosted by the Washington, DC Chapter of the American Marketing Association (AMADC), at 11:30am on February 24, 2015 at Cafe Deluxe West End in Washington, DC.

Blue Fusion Named Branding/Marketing/Design Agency of Record By American Marketing Association's DC Chapter (AMADC) February 17, 2015 – Washington, D.C. – The DC Chapter of the American Marketing Association (AMADC) announced today that it has partnered with Blue Fusion Creative & Marketing, a fully integrated marketing and communications agency that specializes in branding, creative, multimedia, digital, video and marketing services, as its agency of record (AOR). As part of this partnership, Blue Fusion will help AMADC with strategic membership communications by providing creative design and marketing services. In addition, Blue Fusion will serve as the title sponsor of AMADC’s “How-To” series of programming events in 2015 and will host one of AMADC’s upcoming monthly Networkers in the Washington, DC metro area.