AMADC Networking Series sponsored by Carousel30 Interactive Monday, October 4, 2010 - 6:00pm

About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the Washington, DC metropolitan region.

With almost 900 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the third largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving industry professionals from CMOs, to marketing managers, to collegiate students.

The AMADC continues to be - Where Marketing Power Plays.

AMADC Taps R2integrated as Strategic Learning Partner

January 23, 2012 – Washington, DC The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with R2integrated. R2i will assist AMADC with the execution of its growing “How To” marketing education series providing critical content support, expertise, and leading guest speakers to the region’s marketing professionals.

Marketer Spotlight: Wen Phan

AMADC would like to recognize Wen Phan, Director of the "How-To" series programming, for January 2012's Marketer Spotlight. Read More

Want to Win Voters, Members or Media? Think Soda, Beer, French Fries

Successful, i.e., profitable brands grow by focusing their communication points on the emotional benefits. Think of the advertising you see from Apple, Starbucks and other premium brands – you never see Porsche offering a cash rebate. In order to be credible, the emotional benefits of the brand promise must be supported by “reasons to believe” (RTB) – the tactics such as product quality and service that make the brand special. Read More

New AMADC Presentation: How to Unlock the Secrets of Successful Consulting

How to Unlock the Secrets of Successful Consulting Read More

Upcoming Events

February 15, 2012 How To: Identifying and Activating Communities of Interest on the Social Web
This session will cover: How these new social channels are driving your customer’s buying decisions and affecting your marketing efforts; How to identify the communities that matter the most to your brand; and How to engage and activate those areas to intersect the buying.
- Register Now
- More Info

News

AMADC Taps R2integrated as Strategic Learning Partner January 23, 2012 – Washington, DC The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its educational partnership with R2integrated. R2i will assist AMADC with the execution of its growing “How To” marketing education series providing critical content support, expertise, and leading guest speakers to the region’s marketing professionals.

Want to Win Voters, Members or Media? Think Soda, Beer, French Fries Successful, i.e., profitable brands grow by focusing their communication points on the emotional benefits. Think of the advertising you see from Apple, Starbucks and other premium brands – you never see Porsche offering a cash rebate. In order to be credible, the emotional benefits of the brand promise must be supported by “reasons to believe” (RTB) – the tactics such as product quality and service that make the brand special.

Marketer Spotlight: Wen Phan AMADC would like to recognize Wen Phan, Director of the "How-To" series programming, for January 2012's Marketer Spotlight.

New AMADC Presentation: Surviving Complexity: Working More Hours Isn't the Answer Surviving Complexity: Working More Hours Isn't the Answer

New AMADC Presentation: How to Unlock the Secrets of Successful Consulting How to Unlock the Secrets of Successful Consulting

New AMADC Presentation: A Digital Transformation Strategy Gone Stratospheric: Interactive Media at PBS A Digital Transformation Strategy Gone Stratospheric: Interactive Media at PBS

Marketer Spotlight: Brendan Hurley Named 2011 Nonprofit Marketer of the Year The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF) named Brendan Hurley, past president of AMADC, as the 2011 Nonprofit Marketer of the Year on July 12, 2011 at AMA's Nonprofit Marketing Conference held in Washington, DC. This award recognizes extraordinary leadership and achievement in the field of nonprofit marketing.

Volunteer Spotlight: Christina V. McLean AMADC would like to recognize Christina V. McLean, Director of AMADC Collegiate Relations, for November 2011's Volunteer Spotlight.

Volunteer Spotlight: Jeffrey Adler AMADC would like to recognize Jeffrey Adler, Chair of the AMADC Market Research Special Interest Group, for November 2011's Volunteer Spotlight.

How to Build Your Brand Via Blogging Whether you’re seeking a job or looking to advance your career, using social media to raise your visibility is a must. Yet if you want to stand out — either in a stack of resumes or when your boss needs someone to head up a new project — don’t just do what everyone else is doing. Instead, go beyond the cliché of Facebook, Twitter and LinkedIn.