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Upcoming Events
25 Oct
Bates Creative, agency of record behind DC’s popular craft brewery Atlas Brew Works, will explore how creative strategy can help your organization craft a strong, long-lasting brand identity that stands out from competitors.
25 Oct
Experiencing Oktoberfest Withdrawal? AMADC has you covered.
09 Nov
Learn how content creators, brands and marketers can effectively build, grow, engage and monetize audiences through live streaming
09 Nov
All Hands on Deck for AMADC’s Annual Membership Meeting
14 Nov
This is an interactive and insightful workshop that will help both mentors and proteges explore your natural talents and how best to capitalize on them.
15 Nov
A Networker to be Thankful for: November Networks@Cathedral Commons
Latest News
“A mentor is someone who allows you to see the hope inside yourself.” — Oprah Winfrey
Senior Associate Dean, MBA Programs Georgetown University
It’s October, the fall TV season is in full swing, the upcoming presidential campaigns continue to heat up, DC is bustling, and there is intense competition for your primetime attention.  
Recent Blog Posts
Five years ago, I moved halfway across the country to start a new job. In doing so, I left a city where I had an established network of peers and mentors and a calendar full of networking and professional development events. Suddenly, I found myself…
Native advertisements. They were once a taboo subject for publishers. Critics charge that native ads often use deceptive practices - ones that blur the lines between ads and editorials. Native ads aren’t something new, they have been around long…
With more than 800 members, the DC chapter of the American Marketing Association provides rich opportunities for marketers to learn from one another and grow as individual professionals and dynamic team members. On October 5th, the chapter will…
Some marketers are calling for the firing squad of email marketing. With the growth of social media and other communication channels, some question the need for email marketing. It’s quite plausible to understand the logic; but email marketing is…
Marketing is a lot like throwing darts. Instead of a board, marketers shoot messages at a targeted audience. Today, marketers have “big data” to unpeel layers about a clearly defined audience.
National AMA News
Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks 
Today the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future. 
Member Spotlight
Georgetown University
Senior Associate Dean, MBA Programs Georgetown University

90 Second Update

"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a fast-paced audio recording produced twice per month. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.