About AMADC

The Washington, DC chapter of the American Marketing Association (AMADC) is the leading network of marketing professionals driving innovation, professional development and career advancement throughout the Washington, DC metropolitan region. 

With almost 900 members representing over 400 leading organizations in sectors ranging from corporate, media, government, association, and nonprofit, AMADC is the third largest chapter of the American Marketing Association, the nation's foremost professional association for marketers with more than 30,000 members worldwide. The AMADC is a volunteer driven organization serving industry professionals from CMOs, to marketing managers, to collegiate students. 

The AMADC continues to be - Where Marketing Power Plays.

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How To: Use Descriptive and Predictive Analytics to Boost Your Market Performance

This How To session will cover specific tools and tactics for using state-of-the-art marketing analytics to monitor social media marketing performance for better results. Read More

The Marketing Code Disconnect

By 2017, it is predicted the CMO will spend more on IT than the CIO. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. In this webinar, Vocus will discuss the challenges ahead and how technology and education can help bridge the gap. Read More

AMADC Networking Series sponsored by Entertainment Cruises & The BOSS Group Metro DC

The AMADC Networking Events are the place to get dialed into the DC marketing community. This is the place to make alliances for your business, find your next great employee, become active in the AMA, get career advice or maybe even get your next job. Bring a ton of business cards; you’re going to need them!

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Reach & Close More Customers Through Affiliate Marketing

Are you looking to drive sales, leads, memberships or donations for your company or organization? As a marketer, are you searching for new and effective ways to reach prospects and convert them to customers? Then this Speaker Series is for you. Whatever your industry or cause, affiliate marketing is one of the most cost-efficient and effective ways to enhance your marketing efforts and reach new segments of customers.

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Featured Sponsors

Member Spotlight

Rob WhittleYou’ve joined AMADC to network with the best… and learn from the best. If you missed February’s “How To” series focused on how to gain greater visibility for your nonprofit, you can still pick up a few tricks from Rob Whittle, President and CEO of Williams and Whittle, about how to get noticed and “kicked upstairs.” Under his vision and leadership, Rob grew the agency to one of the top five agencies in the DC area, and landed some well-known accounts like the USO, Red Cross and WMATA.

View past Member Spotlights here!

  • June 12, 2013 The Marketing Code Disconnect By 2017, it is predicted the CMO will spend more on IT than the CIO. Yet, this marriage of different functions creates a unique tension, with marketing and IT failing to understand each other. In this webinar, Vocus will discuss the challenges ahead and how technology and education can help bridge the gap.
  • June 19, 2013 How To: Use Descriptive and Predictive Analytics to Boost Your Market Performance This How To session will cover specific tools and tactics for using state-of-the-art marketing analytics to monitor social media marketing performance for better results.
  • June 20, 2013 Vocus Get Marketing 2013 Conference

    If results are important to your business, you need a strategic blend of marketing tools, tactics, channels and content. Vocus is ready to help. The Get Marketing 2013 Conference is where marketers, businesses, thought leaders and Vocus experts get together to learn, engage and connect with one shared mission: effective, efficient marketing that yields real results.

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News

AMADC and FiddleFly Partner to Launch New Mobile Website (Washington, DC – March 27, 2013) Recognizing massive opportunities for marketers in the mobile space, the American Marketing Association of DC, in collaboration with FiddleFly, today announced the debut of its new mobile website. As leaders in innovation, networking and marketing education, AMADC brings together marketers from around the country (and the world) and provides them with resources to help grow their businesses. Through sponsored events, exclusive webinars, specialized toolkits, and a host of other opportunities, AMADC is constantly finding new ways to connect with its audience.

Learn All the Benefits of Volunteering with AMADC! Are you looking for more ways to increase the value of your membership? Do you want increased visibility within the association and within the DC marketing community? View the AMADC Volunteer Engagement Webinar for an overview of the Volunteer Program and all the benefits you can take advantage of by joining one of our amazing volunteer committees!

AMADC supports The Capitol Communicator/WB&A Market Research's Communications Industry Survey With the support of AMADC, Capitol Communicator and WB&A Market Research are surveying the communications industry in the Washington, Baltimore, and Richmond markets. The data collected from this economic sentiment survey provides all of us with valuable information to make better informed decisions. This year’s survey also includes questions on our social media usage. Your participation is needed to obtain the clearest picture of the “state of the industry.” Please take a few minutes to complete the survey, and feel free to promote the link to your colleagues and friends within the industry. As an additional incentive for participation, Capitol Communicator will offer a drawing for free passes to a number of events throughout 2013.

January Letter from AMADC Board President, Doug Reed Since joining AMADC in 2009, I’ve met and been inspired by so many outstanding marketers – Peter Corbett of iStrategyLabs, Jason Seiken of PBS, Paul Palmieri of MillennialMedia, Rob Whittle of WilliamsWhittle, the list goes on and on – and have learned something from each of them.

AMADC, in Partnership with Washington Business Journal, Announces 80th Anniversary Top Marketer and Special Recognition Award Winners November 5, 2012 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC), in partnership with the Washington Business Journal, is pleased to announce the winners of AMADC’s Top Marketer and Special Recognition Awards, both recently celebrated at a festive gala held at the Carnegie Institution for Science in Washington, D.C.

AMADC & Washington Business Journal present the 80th Anniversary Top Marketer Award Winners AMADC’s 80th Anniversary Marketing Awards Gala is designed to be Washington’s most prestigious event honoring marketers across all marketing disciplines – including marketing communications, brand and brand identity, social media, website design, digital/interactive, event marketing, and more. View Top Marketer Award Winners

October Letter from AMADC Board President, Doug Reed When you’ve been around for 80 years, it’s impossible to avoid looking back at the events that brought you to your present state and forward to the innovations that will drive your future success. As the AMADC 80th Anniversary Gala draws nearer, we’ve certainly gone through this exercise.

American Marketing Association in DC to Celebrate 80th Anniversary Awards Gala to Celebrate Top Marketers in the Greater Washington Area Washington, D.C. [September 18, 2012] – The Washington, DC Chapter of the American Marketing Association has reached a significant milestone that supersedes its national organization, the American Marketing Association. AMADC celebrates its 80th anniversary this year as the national organization turns 75.

September Letter from AMADC Board President, Doug Reed If you’re married – or have experienced early onset groomzilla or bridezilla symptoms – you probably know paper is the traditional gift for a first anniversary. My wife and I were married in 2011. So, recently armed with a healthy appreciation for tradition and a strong desire to make my bride happy, I considered the options, weighed the features and benefits and ultimately decided on a gift certificate for a massage and other beauty/wellness treatments. This might not sound like the greatest gift of all time but to a woman who had given birth to our first child 11 days prior, a day of pampering was at least above average. Since we’re a month-and-a-half away from the AMADC 80th Anniversary Gala, I’d like to request that you skip the traditional 80th anniversary gift (Oak?) and consider honoring AMADC’s 80 years of service to the marketing community in the following ways:

AMADC Announces Partnership with Vertex Communication Group April 26, 2012 – Washington, DC – The DC Chapter of the American Marketing Association (AMADC) is pleased to announce its strategic partnership with Vertex Communication Group. Vertex has been named AMADC’s exclusive email service provider. In addition, Vertex is currently a title sponsor of AMADC’s increasingly popular “How To” marketing education series. Vertex will also present its own How-To session in May on Lifecycle Messaging using Email Marketing.