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Upcoming Events
11 May
Wouldn’t it be great if your next marketing idea achieved its goals AND got a laugh?
23 May
See how a collaborative effort across global teams, media and creative partners, helped Hilton—a 100-year-old hotel chain— launch a unique, innovative, multi-platform campaign to re-educate consumers to book direct. It’s a Master’s course in…
01 Jun
As marketing professionals, we have accumulated knowledge in a variety of sectors. With the help of a structured group and the data points AMADC will provide, this series will culminate with a finished op/ed piece that can individual group can pitch…
12 Jun
Are you interested in mentoring? Are you a past mentor or protege of the program? Not a member of AMADC? Join the AMADC Mentor Program for an engaging evening with other like-minded marketers!
10 Jul
Working for good has never felt so great.
Latest News
At AMADC, our primary focus is our members. Everything we do is strategically planned based on the needs of (and ongoing feedback from) our members. I hope that you’ve already had the chance to get engaged this year. And if you haven’t, that you take the opportunity to attend one of our upcoming events and get involved!
The 2016-2017 session of the AMADC Mentor Program is going strong!
Recent Blog Posts
As mentioned in part 1, the buyer’s journey to purchase is an omni-channel process. The campaigns that will perform the best in 2017 will go beyond web platforms.
The embrace of digital retail is certifiable within the District of Columbia.
The beginning of a new year is a phenomenal time, and yet stressful period as well. For many, the New Year brings new resolutions often basked and scented with optimism. With only one month in, a change agent boisterously sways into 2017,and today’s…
In 1982, William Grant “Bill” Moggridge, a British designer, created the clamshell format. This design paved the way for portable devices such as laptops and eventually flip phones. Soon, the power of mobile devices transformed into a conduit of…
Live streaming has proven to be effective and is here to stay. Previous projections and concepts that were presented over a year ago are now flourishing into effective channels for marketers. The initial analysis focused on downloadable apps;…
National AMA News
Believing in bogus platitudes, falling into cognitive bias, clustering into cliques and four other things that could stop your marketing career in its tracks 
Today the American Marketing Association (AMA) unveiled our new brand identity and logo that reflects both the transformation of the organization and its vision for the future. 
Member Spotlight
Walter
President
Brand Fuzion
Our Mentor Spotlight this month is Walter Pollard, President of Brand Fuzion, a strategic digital marketing and sales consultancy. Walter has always been fascinated by the strategic vision and process of developing brands. Prior to Brand Fuzion, he ran a full-service branding agency which coincided with the early ages of the Internet; he also served in a variety of sales management roles with marketing responsibility.

90 Second Update

"Need to know" information in just 90 seconds!

The AMADC 90 Second Update is a monthly, fast-paced audio recording. There's nothing to read, and nothing to slow you down. Simply launch the player and hear from AMADC about upcoming events and the things we're doing to help you Get Ahead – all in 90 seconds.